1. Establishing a Framework for Business Communication  © 2009 Cengage Learning. All rights reserved. Chapter 1 Lecture Slides

2. Purposes of Business Communication  © 2009 Cengage Learning. All rights reserved. To Inform To Persuade To Convey Goodwill To Establish Credibility 1

6. Communication Process Model  © 2009 Cengage Learning. All rights reserved. 2

8. Communication Channels  © 2009 Cengage Learning. All rights reserved. 2

12. Flow of Information Within an Organization  © 2009 Cengage Learning. All rights reserved. 3

19. Four Dimensions of Business Behavior  © 2009 Cengage Learning. All rights reserved. 4

23. Team Environment — Organization of the Future  © 2009 Cengage Learning. All rights reserved. Small group with complementary skills, working together for a common purpose A Way to Remain Competitive in a Global Market 4

24. Synergy  © 2009 Cengage Learning. All rights reserved. 1 + 1 = 3 The whole is greater than the sum of the parts. 4

30. Global Marketing Requires Careful Communication © 2009 Cengage Learning. All rights reserved. EuroDisney Kept English labels on products in the Mexico City Store. Mexican customers prefer the status-symbol of “American” packaging Presumed U.S. policies would work in Europe McDonald’s and Coca-Cola Placed the flags of the 24 nations participating in the World Cup on packaging; Saudi Arabia’s flag contains sacred words from the Koran . Wal-Mart 4

31. Changing U.S. Work Force Age Demographics © 2009 Cengage Learning. All rights reserved. 4