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So what is Internet… True Human Democracy Entertainment Sharing Partcipation Information Empowerment Entrepreneurship Creating opinion Communication
Common terms used in Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common terms used in Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structure of a good portal Light user Medium user Heavy user
Use IAMAI 2009 Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what is Digital Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools of Digital Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools of Digital Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role of a  website  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lets try to categorise sites
 
E-commerce &  Payment Gateways By:  D. Narendran
Questions to be answered ,[object Object],[object Object],[object Object],[object Object]
E-commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic commerce or e-commerce refers to a wide range of online business activities for products and services.1 It also pertains to “any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.”
M-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Payments Gateways ,[object Object],[object Object],[object Object],[object Object],[object Object],A payment gateway is a way to process electronic transactions. Payment gateways provide the tools to process payments between customers, businesses, and banks.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Sessions

  • 1. So what is Internet… True Human Democracy Entertainment Sharing Partcipation Information Empowerment Entrepreneurship Creating opinion Communication
  • 2.
  • 3.
  • 4. Structure of a good portal Light user Medium user Heavy user
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Lets try to categorise sites
  • 11.  
  • 12. E-commerce & Payment Gateways By: D. Narendran
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.