In the Free Shipping eBook we make the argument that the best way to increase sales and turn casual shoppers into loyal customers is with free shipping. Statistics show that free shipping is the promotion that shoppers respond most favorably to. We will show you how effective free shipping can be in reducing abandoned shopping carts and increasing market share.

1. THE FREE SHIPPING EBOOK "Free Shipping Is Better Than Advertising"

2. THE VALUE OF FREE SHIPPING OFFERS

3. 2008: 75% of online shoppers prefer to shop with Internet retailers that offer free shipping

5. Free shipping promotions help achieve marketing goals:

7. 7 TYPES OF FREE SHIPPING OFFERS

9. TIPS ON RUNNING FREE SHIPPING OFFERS

10. Make sure your offer landing page is properly optimized

14. Get creative with your free shipping campaign.

17. PROMOTE YOUR FREE SHIPPING OFFER

18.  Poorly planned and executed online promotions can come off as a desperate fire sale that scars a brand's reputation in the eyes of consumers .

20. OTHER WAYS TO USE FREE SHIPPING OFFER

24. FREE SHIPPING SUCCESS STORIES

25.  Amazon.com

26. Free shipping is recognized as one of the m ain reasons for Amazon's impressive growth . Amazon has been successfully using No-Ad strategy (i.e. shifting money from ads to customers through lower prices and free shipping).

28.  Zappos.com

29. Zappos.com customer centric policy (free shipping, free returns and expedited shipping at no additional cost) was the main reason the company was named the fastest growing online retailer .

30.  Sierra Trading Post

31. Sierra Trading Post has one of the most creative uses of free shipping that we have seen. They hide the free shipping coupon inside their product catalog thus encouraging customers to read is from cover to cover (via Sierra Trading Post coupon codes )

32. CONCLUSION: Free shipping is better than Advertising. Come up with creative ways to offer, promote and use free shipping to outsmart your competitors and grow your business.

33. FOR FULL FREE SHIPPING OFFER RESEARCH, PLEASE REFER TO FREESHIPPING.ORG ( http:// www.freeshipping.org / ) AND DOWNLOAD OUR FREE SHIPPING EBOOK P.S. Thanks for watching!