1. Improve the in-store sales & marketing
with digitals solutions
www.oyez.fr 1

2. BUT in 2012
A complete range ... proposed through ... with 3 store concept
of modern products... a network of 217 BUT stores...
• Furniture 60% • 220 stores in France • BUT
• Appliances 34% • 7 stores in Dom-Tom • BUT Cosy
• Decoration 6% • Turnover: ᴊ 1.8bn • BUT City
• Funding • 30 million visitors
• 6600 employees
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3. Why installing digital solutions in BUT stores ?
Context Solution Application
• Internet customers • Multi touch technology
• Digital catalog with an
better informed (design)
XXXL offer
• Present Offer • 46 inches Screen (Show)
• Customer-oriented
• Advising clients selection criteria • User friendly
• m2 profitability • Availability and rates in ergonomics (unique
client experience)
• Surfaces cost in big real time
• Real time connection
cities
with the BUT
information system
(reactivity)
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7. Methodology
Idea Testing Deployment
• Very fast prototyping • fast (less than 3 months)
• First results analysis
Implementation • 975 units (terminals +
• Performance measure
• strong and creative tablets)
partners • Adaptations of the
• 2,500 people trained
concept
• Reactive internal teams
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8. Results
• 175 terminals + 900 tablet installed in 225 stores
• Best sellers expertise
• Best customers experience
• Modernization of the brand
• Maximizing profitability by m2
• Further increase in sales up to 15%
• Up to 13% of sales generated exclusively digital device
(on non-exposed)
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9. Thank you
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