The process for developing a name that would replace the term "young professional" for Columbus, Ohio's attract and retain initiative.

1. Young Professional(s)
A New Name

2. The Process
Meeting 1 Meeting 2 Meeting 3
Competitive Name Voting
Analysis Development Name Finalization

3. Competitive Analysis
Meeting 1
Goals
• See what other cities are doing
• Differentiate Columbus initiative from other cities
• Position our city to our target audience
• Create a naming platform

4. Name Development
Meeting 2
Goals
• Ideation - come up with name ideas
• Create a list of the 10 best names
• Push the conversation online
• Name presentation strategy (to the rest of the commission)

5. Voting - Name Finalization
Meeting 3
Goals
• Present the names to the commission
• Take a vote on the names
• Tally the votes and finalize the name

6. Young Professional(s)
A New Name