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Why should IT have
ALL THE FUN?
Service catalogue for non-IT functions
Girish Mathrubootham
CEO
Freshdesk
Founded	
  in	
  2010	
  
400+	
  employees	
  
45,000+	
  customers	
  in	
  140	
  countries
launched	
  in	
  2013
Rise of the IT service catalogue
Understanding the dynamics of the IT team
Nobody notices
what we do until
we don’t do it
The problem with Email
7
Users understand the range of services offered by IT
and respect IT
The Service Catalogue
Marketing of IT Services
The Service Catalogue
Marketing of IT Services
vs
The Service Catalogue – Benefits
Improve	
  Customer	
  Satisfaction	
  with	
  better	
  	
  
expectation	
  management	
  
Accurate	
  information	
  capture	
  
Increase	
  Efficiency	
  with	
  automated	
  workflows	
  
Better	
  Reporting	
  
vs
Understanding the service catalog ecosystem
Service
request
catalogue
&
self-service
Workflow
&
Automation
Service
Portfolio
Management
Reporting &
Financial
Management
Making the case of extending the
Service Catalogue beyond IT
Business
Support
Services
Security
Marketing Cust. Support
DevOps
HR
Facilities Finance
Legal
Sales-ops
Dynamics of Business Services team is similar to IT
Small Team
Stretched thin
Working Hard
Thankless job,
Not appreciated
Using Email for Business Services is
TERRIBLE
New	
  Hire
• Payroll	
  
• HR	
  
• IT	
  
• Admin
Travel
• Admin	
  
• Accounts	
  
• IT
Employee	
  
leaving
• Payroll	
  
• HR	
  
• IT	
  
• Admin
New	
  Asset
• IT	
  
• Purchase	
  
• Accounts
Request Management crosses IT boundaries
Increase	
  in	
  Service	
  Requests	
  which	
  involves	
  multiple	
  departments
“The consumerization of IT is really about 	
  
societal change”	
  
“The consumerization of IT” - The next-generation CIO, PwC, 2011
The Consumerization of IT
is not just a new device or an app, but the CX
Searching	
  on	
  
	
  Google
Shopping	
  on	
  	
  
Amazon
Tracking	
  via	
  
FedEx
Always	
  on	
  
	
  mobile
#hashtags	
  
@mentions
Enterprise Apps need to
redefine the CX
Service Catalogue is the killer tool for
Business Support Services
Focus	
  on	
  User	
  experience	
  &	
  Self	
  Service	
  
Mobile	
  
Automated	
  workflows	
  	
  
Better	
  Reporting	
  &	
  Metrics
Best Practices to consider when
implementing a Service Catalogue
Start	
  Small	
  &	
  iterate	
  
Get	
  buy-­‐in	
  from	
  people	
  
Focus	
  on	
  getting	
  one	
  critical	
  business	
  process	
  
right	
  
Get	
  Customer	
  Feedback
”Really puts self service and
power in our users hands to
request what they want and
automate the process completely.
They don't have to spend a lot of
time putting in a ticket and
explaining what they want. It's a
system that we can replicate over
and over and that makes it really
easy.”
Service catalogue for
employees to request
training.
freshservice.com

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Why should IT have all the fun? Service catalogue for non-IT functions

  • 1. Why should IT have ALL THE FUN? Service catalogue for non-IT functions
  • 3. Founded  in  2010   400+  employees   45,000+  customers  in  140  countries launched  in  2013
  • 4. Rise of the IT service catalogue
  • 5. Understanding the dynamics of the IT team Nobody notices what we do until we don’t do it
  • 7. 7 Users understand the range of services offered by IT and respect IT
  • 10. The Service Catalogue – Benefits Improve  Customer  Satisfaction  with  better     expectation  management   Accurate  information  capture   Increase  Efficiency  with  automated  workflows   Better  Reporting   vs
  • 11. Understanding the service catalog ecosystem Service request catalogue & self-service Workflow & Automation Service Portfolio Management Reporting & Financial Management
  • 12. Making the case of extending the Service Catalogue beyond IT
  • 14. Dynamics of Business Services team is similar to IT Small Team Stretched thin Working Hard Thankless job, Not appreciated
  • 15. Using Email for Business Services is TERRIBLE
  • 16. New  Hire • Payroll   • HR   • IT   • Admin Travel • Admin   • Accounts   • IT Employee   leaving • Payroll   • HR   • IT   • Admin New  Asset • IT   • Purchase   • Accounts Request Management crosses IT boundaries Increase  in  Service  Requests  which  involves  multiple  departments
  • 17. “The consumerization of IT is really about   societal change”   “The consumerization of IT” - The next-generation CIO, PwC, 2011
  • 18. The Consumerization of IT is not just a new device or an app, but the CX Searching  on    Google Shopping  on     Amazon Tracking  via   FedEx Always  on    mobile #hashtags   @mentions
  • 19. Enterprise Apps need to redefine the CX
  • 20. Service Catalogue is the killer tool for Business Support Services Focus  on  User  experience  &  Self  Service   Mobile   Automated  workflows     Better  Reporting  &  Metrics
  • 21. Best Practices to consider when implementing a Service Catalogue Start  Small  &  iterate   Get  buy-­‐in  from  people   Focus  on  getting  one  critical  business  process   right   Get  Customer  Feedback
  • 22. ”Really puts self service and power in our users hands to request what they want and automate the process completely. They don't have to spend a lot of time putting in a ticket and explaining what they want. It's a system that we can replicate over and over and that makes it really easy.” Service catalogue for employees to request training.