Growth hacking workshop | Let's get started 2016
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Principles, process and model of growth hacking
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Growth hacking workshop | Let's get started 2016
- 1. GROWTH HACKING WORKSHOP | LET'S GET STARTED 2016 Frido van Driem | Head of Startup School @fridovandriem
- 2. WORKSHOP | LET'S GET STARTED 2016 OBJECTIVES ▸ Principles of growth hacking ▸ Model of growth hacking ▸ Process of growth hacking ▸ Tools
- 3. WORKSHOP | LET'S GET STARTED 2016 GROWTH HACKING?
- 4. WORKSHOP | LET'S GET STARTED 2016 AIRBNB | NIGHTS BOOKED IN MILLIONS 0 2,5 5 7,5 10 2008 2009 2010 2011 2012
- 5. WORKSHOP | LET'S GET STARTED 2016 AIRBNB TODAY
- 6. WORKSHOP | LET'S GET STARTED 2016 AIRBNB EARLY DAYS
- 7. WORKSHOP | LET'S GET STARTED 2016 EXPERIMENT | CRAIGSLIST
- 8. WORKSHOP | LET'S GET STARTED 2016 ROOMS POSTED ON CRAIGSLIST
- 9. WORKSHOP | LET'S GET STARTED 2016 GROWTH HACKING IS NOT ONE FANCY TRICK
- 10. WORKSHOP | LET'S GET STARTED 2016 PRINCIPLES OF GROWTH HACKING ▸ Have an awesome product ▸ It’s a team effort ▸ It’s a process ▸ Focus on what works for your company
- 11. WORKSHOP | LET'S GET STARTED 2016 WHAT WORKS FOR OTHERS WON’T WORK FOR YOU YOUR PRODUCT IS DIFFERENT
- 12. WORKSHOP | LET'S GET STARTED 2016 WHAT WORKS FOR OTHERS WON’T WORK FOR YOU YOUR BUSINESS MODEL IS DIFFERENT
- 13. WORKSHOP | LET'S GET STARTED 2016 WHAT WORKS FOR OTHERS WON’T WORK FOR YOU YOUR DISTRIBUTION IS DIFFERENT
- 14. MODEL AND PROCESS OF GROWTH HACKING
- 15. WORKSHOP | LET'S GET STARTED 2016 GROWTH MODEL | AARRR FRAMEWORK ACQUISITION ACTIVATION RETENTION REFERRAL REVENUE How do users find us? How are users activated? Do users come back? How do you make money? Do users tell others?
- 16. WORKSHOP | LET'S GET STARTED 2016 OPTIMISE THE GROWTH ENGINE THROUGH EXPERIMENTS
- 17. WORKSHOP | LET'S GET STARTED 2016 BUILD A GOOD CHASSIS FOR YOUR GROWTH ENGINE
- 18. WORKSHOP | LET'S GET STARTED 2016 STEP 1. KNOW WHERE YOU ARE GOING! SET A GOAL!
- 19. WORKSHOP | LET'S GET STARTED 2016 AFTER GOAL IS SET TIME TO STEP ON THE PEDEL!
- 20. WORKSHOP | LET'S GET STARTED 2016 RUN CONTINUOUS EXPERIMENTS TO IMPROVE THE CAR GROWTH IS EXPERIMENT DRIVEN MARKETING 6. SYSTEMIZE 1.BRAINSTORM 2.PRIORITIZE 3. TEST 4. IMPLEMENT 5. ANALYZE
- 21. WORKSHOP | LET'S GET STARTED 2016 GROWTH IS THE SUM OF ALL SUCCESSFUL EXPERIMENTS
- 22. THE ONLY TO WIN IS TO LEARN FASTER THAN ANYONE ELSE Eric Ries WORKSHOP | LET'S GET STARTED 2016
- 23. WORKSHOP | LET'S GET STARTED 2016 1. BRAIN STORM TO GENERATE EXPERIMENTS ▸ Observe ▸ Dive into the data ▸ “How are others doing it?” ▸ Question ▸ “Question brainstorming. Why? What is…How about this?” ▸ Associate ▸ “Connect the dots between unrelated things” ▸ Network ▸ “Join groups / ask fellow growth hackers for idea’s
- 24. WORKSHOP | LET'S GET STARTED 2016 2. PRIORITIZE ▸ PROBALITY ▸ LOW (20%) | MEDIUM (50%) | HIGH (80%) ▸ IMPACT ▸ “Comes from your hypothesis. Take into account long lasting effects” ▸ RESOURCES ▸ “Take into the actions that needs to be done by the company”
- 25. WORKSHOP | LET'S GET STARTED 2016 3. TEST What is the minimum viable test to understand our hypothesises?
- 26. WORKSHOP | LET'S GET STARTED 2016 4. IMPLEMENT
- 27. WORKSHOP | LET'S GET STARTED 2016 5. ANALYZE ▸ IMPACT ▸ Results of the experiment ▸ ACCURACY ▸ How far or close are you from your hypothesis ▸ WHY ▸ “Why do you see the results that you did?”
- 28. WORKSHOP | LET'S GET STARTED 2016 6. SYSTEMISE ▸ PRODUCTIZE ▸ Improve the product as much as possible with technology and engineering ▸ PLAYBOOK ▸ For steps that can’t be done by technology.. create a manual
- 29. CIRCLE IS COMPLETE! 6. SYSTEMIZE 1.BRAINSTORM 2.PRIORITIZE 3. TEST 4. IMPLEMENT 5. ANALYZE
- 30. DON’T FORGET… WRITE DOWN ALL YOUR LEARNINGS WORKSHOP | LET'S GET STARTED 2016
- 31. BUT WHAT CAN YOU DO TOMORROW? Here are some amazing tools you can use directly
- 32. WORKSHOP | LET'S GET STARTED 2016 ACQUISITION TOOL Emailhunter Find email addresses where you need them. Get email addresses on LinkedIn profiles or any website in one click.
- 33. EMAIL HUNTER
- 34. WORKSHOP | LET'S GET STARTED 2016 ACTIVATION TOOL Hotjar See where the bottlenecks are on your website. This tools lets you track how customers navigate on your website.
- 35. WORKSHOP | LET'S GET STARTED 2016 RETENTION TOOL Zopim Chat with your customers on your website. Get direct feedback and insights in the needs of your customers.
- 36. WORKSHOP | LET'S GET STARTED 2016 REFERRAL TOOL Ambassador Lets you build an amazing referral campagne. Use this to get customers as word of mouth is very powerful.
- 38. WORKSHOP | LET'S GET STARTED 2016 CHECK LIST ▸ Define the long term strategy of the firm ▸ Define short term strategy of the firm ▸ Fill out AARRR Model ▸ Define OMTM per segment of AARRR Model ▸ Funnel analysis ▸ Based on finding define goal for coming 3 months + resources needed ▸ Create backlog and create experiment doc ▸ Write 3 Experiments in the document ▸ Put it down in backlog
- 39. IN GROWTH WE TRUST THANKS! Frido van Driem | Head of Startup School @fridovandriem