Mock Online Marketing Strategy for NMDL Class

1. online marketing campaign By: Sara Fritz

2. customer service

3. WHERE’SDUNDERMIFFLIN? WHY…

4. Build Customer-Company Relationships through Social Media

5. www.dundermifflinpaper.com run by the corporate office include: general information about products company mission statement contact information/links for Dunder Mifflin Branches and their blogs

6. branch blogs maintained by the regional manager, assisted by the office administrator include: product information bios of employees news about the current happenings at their Dunder Mifflin branch branch specific promotions Scranton The Scranton branch has been visited by the magical Willy Wonka and he has slipped 5 golden tickets into random paper shipments to receive 10% off there next purchase! Order your paper now for a chance to win! Featured Employee Weekly News Dwight Schrute is a salesman and The Assistant to the Regional Manager at Dunder Mifflin Scranton. He owns a beet farm with his cousin. In his free time, Dwight trains in martial arts. He is a dedicated salesman, does not celebrate any major holidays and is dedicated to serving his customers.

7. @DunderMifflinPaper

8. special promotions Golden Ticket Promotion 10% of your next purchase Paper Creation Promotion E-mail a photo of your best paper creation to your Dunder Mifflin salesperson and have it posted on the Branch’s Blog!

9. DunderMifflinPaper and Found a golden ticket for %10 off our next paper order. Thanks @DunderMifflinPaper! #goodday Use www.dundermifflinpaper.com for your paper needs

10. budget Host website: $700 Host 5 blogs: $400 Total: $1100 “…and people will never go out of business” -Michael Scott, Scranton Branch Regional Manager