3. The Team
Emily Chong Azure Yang
Rainer Wessler
Marketing Director Interaction Designer II
Executive Creative Director
钟子茵 azyre
Rocky Liu
Siddhi Lizcano
Senior Visual Designer frogdesign
Interaction Designer II
Rocky刘毅林
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7. We are a global team of
1200 diverse people,
with deep insights into the
behaviors and technologies
driving the connected world.
Amsterdam, Netherlands Austin, USA Bangalore, India Boston, USA Chennai, India
Gurgaon, India Johannesburg, SA Kiev, Ukraine Milan, Italy Munich, Germany
New York, USA San Francisco, USA Seattle, USA Shanghai, China Vinnitsa, Ukraine
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8. Our capabilities are as broad as the
problems we are asked to solve.
Innovation Strategy Brand Design Research Experience Design
We uncover market We shape brands We understand consumer We create interactive
insights and craft by building the brand behavior by immersing and visual design
strategies to story into the products ourselves in their world. for physical, online,
commercialize ideas. we create. and mobile.
Product Design Technology Software Engineering frogThink
Our legacy in Our technological We deliver ideas to We help our clients
craftsmanship expertise inspires market with the speed generate ideas through
brings form to our and validates our and fidelity our clients insights and provocation.
clients' ideas. creative work. need to succeed.
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9. Our unique interdisciplinary approach has been
transforming companies, product experiences,
and customer behaviors for more than 40 years.
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15. frog drives innovation for the connected world
Companies face intense pressure to innovate more effectively.
frog helps clients engage with fresh ideas, technologies, business
models, and markets to grow and change in new, meaningful ways.
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16. frog drives innovation for the connected world
There are no more islands.
People, products, networks and markets are connected like never before.
Information and ideas flow openly through and around us. All of this creates a
fundamental shift in the world and a radical new proposition for frog.
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19. Open for business in April 2007 serving GE and SK Telecom.
Scaled in 1 year to support Lenovo, LG, NTT docomo, Huawei.
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20. 1700 square meters in an iconic renovated warehouse.
Move-in September 2010.
Jan 6, 2012
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21. Today, we are 50 frogs with 12 passports in Shanghai.
Fully representative cross-section of frog disciplines:
Creative, Tech, Strategy, PM, BD, Operations
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22. We have experience researching both developed and emerging Asian markets.
In our 5-year history we worked in China, Taiwan, Hong Kong, Korea, Japan,
Thailand, Vietnam and Singapore.
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23. Our work is diverse both with regards to geographies and industries. Our
expertise covers Finance, Transportation, FMCG, CE, Media Services,
Telecommunications and Retail.
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24. We host events that provide thought leadership, nurtures & facilitates
the community and supports our local media partnerships.
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27. “Interaction designers
facilitate the conversation
between people and things.”
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28. “In the recent years
-enabled by new technologies-
this conversation is changing
faster than ever.”
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29. William Gibson
“The future is already here,
it’s just not evenly
distributed.”
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30. Our future seems closer than ever.
How will WE be a part of its design?
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31. So let’s explore together:
What does tomorrow’s
Interaction Designer look like?
?
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32. 5futures of Interaction Design
5 futures of Interaction Design
• From the computer is everything to everything is a computer
• New familiar ways to interact
• Sensing and getting to know us better
• Speaking the language of emotion
• Starting to play together
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33. 1 From
the computer is everything
to everything is a computer
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42. public spaces along the highway
tools
our shoes
hospital equipment watching transportation
our children’s toys
household items
clothes
listening in the packaged food we buy
food packaging
personal
sampling
measuring electronics
architecture
our desks
our cars
our underwear
shipping packaging calculating sports equipment
offices
on the factory floor
reporting
personal
professional healthcare
instruments our stuff
furniture
recording our appliances at the watercooler
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94. ... millions of inputs, thousands of outputs,
is always with you, yet you don’t carry it,
can be shared, or can be private,
can put together a comprehensive picture
of any situation,
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109. Get ready for some action
• Get into teams of 7 people
• Choose a team leader to facilitate discussion, timekeep
and present
• Go to your mentor (2 teams per mentor)
• Follow your mentor to your designated space
• Start task 1
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110. Task 1 - 1h
Discover your space.
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111. Your space is a computer that...
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112. Classroom - Learning space
...helps students to learn better by helping them to:
• remember new information
• ask more questions during class
• build learning social relationships with teachers and
other students.
• anything else?
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113. Canteen - Nourishment space
...helps students to relax, re-energize and socialise:
• reducing waiting time
• build close social relationships
• recommending the best diet for their biological and
emotional needs
• anything else?
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114. Corridor/Stairs - Transit space
...helps students to get around the campus by:
• helping them to not be late for class
• find the right location
• avoid high traffic areas.
• anything else?
113
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115. Toilet - Private space
...helps students to be healthier, comfortable and secure:
• reducing waiting time
• promoting hygiene and privacy
• wasting less water
• anything else?
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116. Discover your space
Think about
• What are the important areas, objects, users in your space?
• Is there something missing in the space?
• What useful information are areas, objects and users providing and using?
• Are they interacting with each other? If so how?
Create
• Description of the experience idea/s which will solve your challenge
Example
• Our Dorm room computer is helping students to sleep better by monitoring their
sleep patterns and waking them up at the best time and providing a personal
silent area which they can take with them
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117. Task 2 - 1h
Re-imagine an object in your space
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118. Re-imagine an object in your space
Think about
• Choose an object to focus on
• Re-imagine this object as a connected device
• Does it really need to have a screen?
• What does the object know about the user and context?
• What information does it collect and provide?
• How is it interacting with the user, other objects and space?
Create
• Description of your object and how its part of solving your challenge
Example
• The ‘dream guide’ is a lamp that sits next to the bed. It monitors eye movement
and breathing during sleep and adjusts the temperature of the bed sheets to
guide the user during sleep. It uses light and sounds to communicate to the user.
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120. Define key interactions
Think about
• How can the user interact with it using gestures, touch, voice?
• How will the object communicate with users?
• How are its shape, location and motion helping to communicate?
• How will it learn and adapt over time?
• What will the object do in its idle time?
Create
• Visual narrative of how a user would use your object.
Example
• Rocky is tired after his exam, he needs to get some really good sleep. As he sits
on the bed the ‘dream guide’ lamp notices he is tired and dims its light. Rocky
moves his wrist down a little to tell the lamp that: yes, he needs some rest. The
lamp makes a soft wave sound and plays Rocky’s favorite relax song. Rocky lies
down in bed...
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121. 60min
Present back.
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123. Homework
Make it real. Create a
- prototype - or -
- concept movie - or -
- storyboard / scenario - or -
- user study/ interview
and it send to (by April 9th):
shine.chu@frogdesign.com
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