The document discusses UX simulation as a design process for rapidly generating viable interaction models. It proposes that UX simulation uses expedient technologies to quickly build interactive models, focusing on viability over variety. This allows testing concepts earlier to identify issues. The process involves immersion, concept mapping, generative whiteboarding to select a viable first concept, then coding it to fidelity to reach a "critical mass" that enables further refinement. Examples of successfully applying UX simulation to printers, MP3 players, and phones are provided.

7. THE FROG PARTY
THANK YOU FOR JOINING US!

8. frogSIM
UX SIMULATION AS A DESIGN PROCESS
FOR GENERATING VIABLE INTERACTION MODELS
WHEN, WHAT, POP PHYSICS RANT, EXAMPLES

9. SOMETIMES WE
WE WORK ON SERIOUS STUFF
Project M Home HIV Test Kit

10. THE CONNECTED FUTURE

11. BLEEDING EDGE

12. REQUIREMENTS CAN FAIL
PRESCRIPTIV INNOVATIVE
E
VISIONARY
AS THE DESIGN REACHES TOWARDS THE VISIONARY
WHEN THE CALL IS FOR TRAILBREAKING INNOVATION
WHEN THE FINAL TECHNOLOGY IS NOT REALIZED OR UNSTABLE

13. UX SIMULATION OFFERS
A RAPID PATH FORWARD
WHEN REQUIREMENTS
ARE HARD TO ESTABLISH
THE SPACE MAY BE DARK, BUT IF YOU STEP IN YOUR EYES WILL ADJUST
START FASTER AND YOU CAN GET TO MIDNIGHT INSPIRATION EARLIER

14. WHAT IS THE RUSH?
DON’T WE HAVE CONVENTIONS?
WHAT ABOUT RESEARCH?
WHAT IS THE HURRY?

15. DIY & DESIGN
RAPID RESEARCH
RAPID INNOVATION

16. RAPID PROPAGATION OF IDEAS
THE
QUANTUM
SUBCONSCIOUS
art by ~Rism on deviantart

17. INSPIRATION
x10

18. RAPID PROPAGATION OF IDEAS
IN THE TIME TO MARKET YOUR IDEA IS NO LONGER INNOVATIVE.
ACTUALLY FOR CONSUMERS THE IDEA BECOMES EXPECTED.
BELL CURVE MAKERS NEED TO GET THERE FASTER

19. WANT OF MASS CUSTOMIZATION
THE RISE OF THE
MAKERS

20. THE ADHOCRACIES

21. MASS CTHULU
MASS CUSTOMIZATION

22. RAPID PROPAGATION OF IDEAS
WANT OF MASS CUSTOMIZATION
GREAT FOR ETSY.COM, BUT NOT AS IDEAL FOR BELL CURVE MAKERS.
OPPORTUNITY ABOUNDS FOR OVER PROMISE UNDER DELIVER.
A MIS-MATCH OF EXPECTATIONS.

23. SHIFTING
COMPUTING
PATTERNS

24. NEW PATTERNS OF COMPUTING
WE WON’T WEAR
THE GLOVES

25. HOWEVER
WE WILL DANCE

28. MAKERS
INFLUENCE
THE CONVERSATION
EACH OF THESE HAVE OVER 100,000 EXPOSURES

29. RAPID PROPAGATION OF IDEAS
WANT OF MASS CUSTOMIZATION
EXPANDING PATTERNS
OF INTERACTIONS
USERS HAVE NEW INTERACTIONS TO LEARN
BELL CURVE MAKERS HAVE PATTERNS TO CREATE AND DEFINE
THERE IS NO APPARENT MAGIC IN SOME OF THESE

30. UX SIMULATION OFFERS
A RAPID PATH FORWARD
A GENERATIVE GUT CHECK FOR THE VIABILITY OF INTERACTIONS

31. BUT THIS IS WHAT
DESIGN RESEARCH IS FOR!

32. INNOVATION
BS & LIES WISHLIST
USER KNOWLEDGE
ADVICE COMPLAINTS

33. UX SIMULATION OFFERS
A RAPID PATH FORWARD
WHEN RESEARCH WILL
BE TOO COSTLY

34. UX SIMULATION DEFINITION
A DESIGN PROCESS WHICH LEVERAGES EXPEDIENT
TECHNOLOGY FOR GENERATING A VIABLE INTERACTON
MODEL.

35. UX SIMULATION DELTA
TRADITIONAL: MORE BREADTH, FAVORS VARIETY, OFTEN WIRE/SCREEN/COMP FOCUSED
concept concept
concept
concept concept concept
ADVANCE FAVORITE ADVANCE FAVORITE
concept concept
VARIATIONS VARIATIONS
UX SIMULATION: MORE DEPTH, FAVORS VIABILITY, OFTEN ARCHITECTURE/INTERACTION FOCUSED
concept
concept concept concept concept
concept
ADVANCE VIABLE IDENTIFY & SOLVE IDENTIFY & SOLVE
concept

36. UX SIMULATION TACTICS
EXPEDIENT TECHNOLOGY IS USED TO STAND UP THE MODEL AS
RAPIDLY AS POSSIBLY. (FLASH/AIR, WPF, HTML 5)
UTILIZES AN AGREED UPON VISUAL & INTERACTIVE FIDELITY
AND INDEX OF VISION. (THE BLUE SKY FACTOR)
COMPANION DOCUMENTS RE-ENFORCE CORE CONCEPTS AND
PRINCIPLES… (BUT NO EXCESSIVE WIREFRAMING)
HOWEVER THE SIM IS THE ARTIFACT.

37. UX SIMULATION PROCESS
IMMERSION CONCEPT MAP GENERATIVE WHITBOARDINGSELECT FIRST VIABLE CODE TO FIDELITY
5 WEEKS – 16 WEEKS
DESIGN TECHNOLOGIST, VISUAL DESIGNER, INTERACTION DESIGNER
Client Name ProjectName 37

38. UX SIMULATION PROCESS
IMMERSION CONCEPT MAP

39. UX SIMULATION PROCESS
GENERATIVE WHITEBOARDING SELECT FIRST VIABLE

40. UX SIMULATION PROCESS
CODE TO FIDELITY CRITICAL MASS
WITH CRITICAL MASS YOU CAN GET
SECONDARY USES, DEMO-WARE,
USER TESTING, VISION, REFERENCE

41. QUICK EXAMPLE

42. DOES IT WORK?
CASE STUDIES

43. HP PRINTERS

45. MP3 PLAYER

47. IMERJ DUAL SCREEN PHONE