1. PRESENTS
THE FIRST PROFESSIONAL SKYDIVING TEAM IN ROMANIA
TNT 4-WAY TEAM

2. IMAGINE IN ROMANIA 5 PEOPLE:
PARENTS,
WITH RISING CARRIERS,
SKYDIVING
EVERY WEEKEND,
TO TRAIN FOR INTERNATIONAL COMPETITIONS

3. A STORY ABOUT 5 PERSONS FOR WHICH
IMPOSSIBLE is I’M POSSIBLE.
BECAUSE THEY HAVE PASSION, EXCITEMENT AND COURAGE.
BECAUSE THEY KNOW THAT TOGETHER, AS A TEAM…
WE CAN DO IT!
TNT 4-WAY TEAM

4. Formation skydiving is not something you can do on your own.
IT IS A TEAM SPORT.
And a team is not only training, jumping, competing.
It is also having a common target, growing up together, building a strong relationship and interacting
with each other’s needs and wishes.
It’s a group of friends that enjoy skydiving, evolving, learning and being together.
Our goal is not only to compete but to be together doing what we like… and show the world that..
IMPOSSIBLE is I’M POSSIBLE.
TNT 4-WAY TEAM

5. SKYDIVING FORMATION

6. OUR HISTORY
We are 5 persons, 3 girls and 2 boys, with a PASSION that gives us an adrenaline rush every time we do it: SKYDIVING
We started skydiving for fun… a tandem jump first… then the skydiving license… and then our passion grew bigger and
bigger…
Hours of coaching…
Hours of tunnel coaching…
And then… the challenge to take part in international competitions.
The idea to train and participate in international competitions took shape the moment we started skydiving outside
Romania, and opening our eyes to the world class skydiving.
We decided then that we want to bring the best of skydiving as a sport in Romania and take the best of what we can
achieve to the world.
We’ve been fascinated by the challenge of the free-fall formations where people would move in pre-established positions
in order to gain points: the 4 way formations. We knew that it’s what we want to do.
We embraced the challenge and we found the skydivers willing to bring to life THE FIRST professional 4-way skydiving
team in Romania: Alina Sime, Andreea Pistea, Yuliana Georgieva, Simone Favat, Dragos Boeru (cameraman).

7. THE CHALLENGE
THE 3 YEARS PLAN:
2012: building the team, first trainings in wind
tunnel and in the air
2013: improving flying skills, experience and
participation in international competitions
2014: bringing the team to the full potential and
taking part in top world-class competitions,
working the way up to the top.

8. KEY FACTS
The TNT 4-WAY TEAM in figures:
 4 team members
 1 cameraman
 1 coach
Training Budget:
 40,000 euro in first year training
 68,000 euro second year training
 80,000 euro third year training
Plus… hundreds of training jumps, many training
weekends, lots of work, ambition and PASSION

9. THE 4-WAY TRAINING IN 2012
Romania, Czech Rep., Germany
February - May: planning, budgeting, organizing,
coach selection, individual training jumps;
May 17th - May 21st, Czech Rep.: wind tunnel
camp & first training of the 4-way team;
July 6th - 9th, Germany: wind tunnel camp for
improving team flying
August 3rd - August 9th, Romania: 4-way training
camp
October 5th - 11th, Romania: 4-way training camp

10. PLANNED TRAINING FOR 2013
February – May:
May, Czech Rep./UK/Germany:
May, Bucharest:
June, Bucharest:
July, Czech Rep./UK/Germany:
July, Bucharest:
August, Bucharest:
September, Czech Rep./UK/Germany:
September, Bucharest:
November, Bucharest:
- planning, budgeting,
organizing, individual training
jumps;
- wind tunnel camp
- 4-way team training
- 4-way team training
- wind tunnel camp
- 4-way team training
- 4-way team training
- wind tunnel camp
- 4-way team training
- 4-way team training

11. PLANNED TRAINING FOR 2013
COMPETITIONS:
Bodyflight World Challenge (indoor skydiving), Bedford, UK,
2013
Italian National Championships, place “to be decided”, Italy,
August 2013
UK National Championships, Hibaldstow, UK, 2013
European Skydiving League, place “to be decided”, September
2013
4rd Dubai International Parachuting Championship & Gulf Cup
Mondial, Dubai, UAE, November-December 2013
Indoor Skydiving World Championships, place “to be decided”,
December 2013

12. THETEAM

13. ALINA SIME
 Dreamed of being an astronaut as a child, but at age of 14 she
discovered is easier to skydive that to fly to the moon. Since that
day, flying was her biggest dream
 Skydiving became her new reality in 2007, when she was 19, and
completely changed her life
 She has over 600 jumps in Romania and Cehia (Prijbram, Most),
Spania (Empuria Brava, Lillo, Sevillia), Austria (Radfeld), Serbia
(Batajnica), Hungary (Kaposvar) and was in the 18-way girls only
south-east european record
 Alina is a certified USPA coach and safety & training adviser
 She has BA & Master degree in Economics Studies and a BA in
Environmental Engineering and works as a Management Consultant
during the week and training adviser & coach during the weekends
 Is married and has a 9 months old son, David
 She is part of the team that established the new 16-way Romanian
record in free-fall
 Is highly committed to making the TNT 4-WAY TEAM a success

14. ANDREEA PISTEA
 Andreea started skydiving at age of 16, in 1996, in Constanta,
Romania and made over 300 jumps in the first 10 years
 She is married and the mother of Thomas (4 years) and Brianna (2
years)
 She resumed her activity in 2011, at the TNT Brothers drop zone,
and has made since then another 300 jumps in Romania, Portugal,
Spain
 She qualified for the intermediary group 60-80+ , July 2012, Poland:
training for large free-fall formations
 She is part of the team that established the new 16-way Romanian
record in free-fall.
 Andreea feels it’s a great honor to be part of the first professional
RW 4-way team in Romania and is proud to represent her country in
international competitions

15. YULIANA GEORGIEVA
 Yuliana started skydiving in 2002, age 18, in Bulgaria
 Being the daughter of a jet fighter pilot, she spent her childhood
around people passionate about flying
 Her dream was to be up in the sky, free, feeling the speed
 Yuliana has achieved more than 600 jumps in 10 years and was in
the 18-way girls only south-east European record
 She is part of the team that established the new 16-way Romanian
record in free-fall
 Yuliana fell immediately in love with the idea of the 4-WAY TEAM,
as she enjoys challenges, learning new skills and being part of
competitions
 She believes that being part of team working for the same goal
makes you more powerful, and helps you improve yourself, both as
a sports person and an individual.

16. SIMONE FAVAT
 Simone is Italian born and started skydiving in 1989, aged 19, and
he has now over 1700 jumps
 He is a former member of Italian Army - Parachute Brigade.
 Graduated Engineer from Polytechnic of Turin
 Currently working in Romania as Country Manager for ATALIAN
Global Service – French-owned Multinational company
 Qualifications: USPA AFF instructor, USPA Coach
 Coach and member of different Italian 4-way Teams
 He lives in Romania since 2007 and he says that he loves it and he’s
greatly proud to represent his “adoptive” country as a member of
TNT 4-WAY TEAM

17. DRAGOS BOERU
 Dragos took up skydiving at 18 inspired by his father’s hundreds
jumps. It soon became his greatest passion and now, after 10 years
he became an instructor, with more than 1800 jumps.
 In his daily life he is married and has a 9 months old son which he is
very proud to bring along on the dropzone in the weekends.
 He works as an economist building investment projects.
 He has done hundreds of videos to tandems, students, skydiving
formations and felt very challenged to step in the team as a camera,
all the time giving his best to take a perfect video of the jump.
 Qualifications: USPA AFF instructor, USPA Coach
 Has a very important role as the judges all the time see only the
video, so he is basically the eyes of the judges from the sky

18. MARCO ARRIGO
 Marco is Italian born and he has more that 11.000 jumps with 15
years as professional RW competitor and coach
 Organizer of Italian big way record Arezzo (Italy) 53-way in 2011
 Participant and national captain in the World Record for Big
Formations that took place in Udontani (Thailand) in 2006 – 400-
way formation
SKYDIVING CURRICULUM:
 19 gold and silver medals at the Italian Nationals on 4-
way and 8-way
 Bronze medal European Cup Ampuria 2002 4-way
 Silver medal World Cup Stupino 2003 4-way
 Bronze medal European Cup Stupino 2005 8-way
 Bronze medal World Cup Stupino 2007 8-way
 Bronze medal World Championship 2008 8-way

19. TNT BROTHERS ASSOCIATION
TNT Brothers is a sports association brought to life to promote
the passion for skydiving, build awareness for this sport and
attract followers in Romania.
With a modern drop zone, top of the line airplane, safest
equipment and highest trained staff, we talk as much as possible
about our skydiving passion and the bliss of a jump.
Our Goal is to:
 Change the perception of skydiving as a very risky, extreme
sport by talking more about its development.
 Engage media and key opinion leaders (influencers) to change
their mentality and try skydiving at least once.
 Raise the awareness of skydiving in Romania (“Yes, you can
skydive in Romania!”) by organizing skydiving events.
 Increase appeal of tandem skydiving as a free time & weekend
activity, for both men and women.
POWERS TNT 4-WAY TEAM

20. COMMUNICATIONSTRATEGY

21. TNT BROTHERS PR COVERAGE
TNT Brothers media relations strategy is
focused on pitching and feeding journalists
with all possible subjects about skydiving:
business perspective; entrepreneurship
news & interviews, carrier articles with TNT
Brothers, sports articles, experience articles
about the bliss of a jump, social media
articles and bloggers feedback about their
personal experience, prime time TV news,
live TV skydiving experiences.
Our communication is focused on
answering all fears of skydiving in all
featured articles, in order to convince the
large public of the beauty and safety of the
sport.
We organized three Bucharest Skydiving
Boogies –skydiving events meant to attract
the interest and media attention towards
skydiving.
We invited a large number of public figures
with a high visibility in media to try a
tandem jump. In the course of two activity
years, we had models, TV anchors, music
players, actors, sports people, etc. – which
experienced the tandem jump and talked in
media about it: Cabral, Nicoleta Luciu,
Roxana Vancea – Neata/Antena 1, Matilda
Pascal Cojocarita, Jasmin, Costi Ionita,
formatia Mandinga, Bendeac, Mitoseru,
Dan Cruceru, Cruduta etc.
PR Strategy

22. TNT BROTHERS PR COVERAGE
In two years, we had more than:
– 90 print articles
– more than 450 online articles
– and TV coverage in prime time shows and news journals with a media value of aprox.
900,000 EUR
The return of the PR Budget invested being: ROI aprox. 350
Aprox. 8,000,000 persons reached. LIVE & Prime Time TV broadcast.
Perception changed.
Skydiving clients increased.
PR Results

23. TNT BROTHERS ASSOCIATION
TNT Brothers invests its trust in the courage
and potential of the TNT 4-WAY TEAM!
TNT Brothers supports the TNT 4-WAY TEAM
 Modern drop zone and safest facilities
 Internationally trained instructors
 PR team
POWERS TNT 4-WAY TEAM

24. PR STRATEGY
KEY MESSAGES:
First 4-way RW professional team in Romania
Family and career oriented young women and men who live their dream with passion and intensity; a model for each one of us
People that follow their life’s passion, transforming a hobby into a life-changing opportunity
PLANNED ARTICLES & INTERVIEWS: OCTOBER 2012 – MARCH 2013
Tvs/prime time news: antena 1 & antena 3; protv, realitatea TV; RTV; money express; digi TV & digi24; national TV, prima TV, B1TV; kanal D,
TVR etc.
Business media: business magazin, biz, money express, capital, ziarul financiar, wall-street; hotnews
General, daily media
Sports media
Women glossy publications: the one, instyle, glamour, CSID, elle, avantaje, VIVA, unica, tabu, tango, cosmopolitan, marie claire, harper’s
bazaar, beau monde, story
Men glossy publications: GQ; men’s health; esquire; FHM
Going out guides & time out magazines: bewhere, metropotam etc.
Online portals: ie. Eva.Ro; perfecte.Ro; petocuri.Ro; kudika.Ro
Bloggers community
TNT 4-WAY TEAM

25. SPONSORS OPPORTUNITIES
PACKAGE 1: SPONSOR
Sponsorship package value – up to 10,000 EUR
 Presenting the sponsor on team communication materials:
 Logo & Information about sponsor in PR announcements & press releases
 Logo and information about sponsor in pre-agreed PR materials
 Online coverage (logo) of the event on TNT Brothers Website and Facebook accounts.
 Visibility on the viral TNT 4-WAY presentation movies
PR VALUE: aprox. 10 ROI
TNT 4-WAY TEAM

26. SPONSORS OPPORTUNITIES
PACKAGE 2: PARTNER
Sponsorship package value – starting 10,000 EUR up to 60,000 EUR
Presenting the sponsor as partner of the team within the communication strategy:
 The partner has access and possibility to draw together with the PR Team the PR and communication strategy of 2013 in
order to include its messages and reach its key objectives.
 The TNT 4-way Team can participate in partners’ advertising campaigns and marketing campaigns
 The TNT 4-way Team can participate in sponsor’s events as guest speaker on subjects related to:
• Leadership
• Passion
• How to follow your passion and perfectly combine it with your carrier and family
 Logo on Team costumes that are featured all official PR photos
 Logo on parachute ** to be discussed
PR VALUE: aprox. 100 ROI
TNT 4-WAY TEAM

27. TNT 4-WAY TEAM
IMPOSSIBLE is I’M POSSIBLE

28. TNTBROTHERSINMEDIA
2011-2012

38. Web: www.tnt-brothers.ro
Facebook: TNT Brothers
Email: pr@tnt-brothers.ro
TNT 4-WAY TEAM
thank you