This document discusses using social media in the construction industry. It suggests that social media is where customers, clients, staff, suppliers and others can be found, and is a new way of communicating like talking and having conversations. The document outlines reasons to use social media in construction, such as visibility, sustainability, intelligence, and communicating with staff and clients. It provides examples of how social media could be used for bid production, project diaries, site images, and making project sheets more interactive. The document stresses measuring social media initiatives and having guidelines for its use. It offers to help with getting started on social media and improving digital visibility.
4. Why social media?
Its where you will find your customers,
clients, staff, suppliers, contractors,
friends …. people
Its not a new thing
but a new way of doing old things,
…. like talking and communicating
and having conversations again …
something emails killed?
martin brown e: fairsnape@gmail.com t: @fairsnape
5. What do people see when
they look for you on-line?
martin brown e: fairsnape@gmail.com t: @fairsnape
6. martin brown e: fairsnape@gmail.com t: @fairsnape
7. Why use social media
in construction ?
visibility
see and be seen
innovative
punch above weight
sustainability
best Practice
good news
learn + share intelligence
leads
industry + Market
staff + clients … people client + competitor
conversations
relationships
communicate
martin brown e: fairsnape@gmail.com t: @fairsnape
8. martin brown e: fairsnape@gmail.com t: @fairsnape
9. Bid and PQQ Production
Collaborative input to bids
martin brown e: fairsnape@gmail.com t: @fairsnape
10. Bids and Interviews
Contractor Interview Team
Project Team Client
martin brown e: fairsnape@gmail.com t: @fairsnape
11. @fairsnape: running bid presentation skills workshop:-
What’s your number one tip for presenting at interviews?
Real-time help
from twitter
martin brown e: fairsnape@gmail.com t: @fairsnape
12. Blogs
new look project diaries?
Learning from clients
martin brown e: fairsnape@gmail.com t: @fairsnape
13. Site Images Making site images work
+ = ?
Site Diary
martin brown e: fairsnape@gmail.com t: @fairsnape
14. Web Project Sheets
Links to
Building / Facilities website
Innovative solutions
Client website
Contractor website
Supply Chain links
Project Blogs + Images
Google Maps
QR Code
(for accessing online info from printed version)
Allow
Feedback
Make project sheets come alive again RSS
Sharing onwards
martin brown e: fairsnape@gmail.com t: @fairsnape
15. Great for
getting wider
this presentation online reach of your
presentations
and …
martin brown e: fairsnape@gmail.com t: @fairsnape
16. Source:
SMPR @katiebrowntweets … limitless opportunities for QR codes
martin brown e: fairsnape@gmail.com t: @fairsnape
17. Construction need to
unlock
the potential of social media
martin brown e: fairsnape@gmail.com t: @fairsnape
18. Poor
communications at
the root of most
construction
problems?
martin brown e: fairsnape@gmail.com t: @fairsnape
19. There go my people I must find out
“
where they are French politician Alexandre Ledru-Rollin
going so I can lead them.”
martin brown e: fairsnape@gmail.com t: @fairsnape
20. Social Media is like any other
Initiative …
Don’t forget to measure
Guidelines
Objectives
Targets
Measure
Evaluate
martin brown e: fairsnape@gmail.com t: @fairsnape
21. And have some form of fair play
Web Use Guidelines
Policy
or
Code of Conduct
martin brown e: fairsnape@gmail.com t: @fairsnape
22. Getting started
Join Linkedin
Explore your digital visibility
Engage with twitter (top 20?)
Put site pictures to work
Explore QR
martin brown e: fairsnape@gmail.com t: @fairsnape
23. helping you …
Hands on
getting started
eg:
martin brown e: fairsnape@gmail.com t: @fairsnape
24. helping you …
Improving your
digital visibility
martin brown e: fairsnape@gmail.com t: @fairsnape
25. helping you …
Web in a hour
(for micro SME’s)
martin brown e: fairsnape@gmail.com t: @fairsnape
26. helping you …
PR support
… through friends
martin brown e: fairsnape@gmail.com t: @fairsnape
27. helping you …
Social Media
User Guidelines
martin brown e: fairsnape@gmail.com t: @fairsnape
28. There’s a party going on …
you got an invite, now, do you …
Ignore the invitation …
Go but sit in the corner …
Wear a paper bag over your head
Burst in and shout
or
turn up and just act normal
martin brown e: fairsnape@gmail.com t: @fairsnape
29. social media
in construction
SELCA May 2011
martin brown
@fairsnape