A discussion around lessons learned in making distributed open source software products. Highlighting the intersection of value creation and adoption as key balance to strike for cultivating success for users and (software) creators.

1. Business Optimization
Refactor Your Thinking

2. About Me
• Co-founder, Placester
• Creator, W3 Total Cache
• Founder, W3 MARKUP
• Founder, W3 EDGE
• Founding CTO, Mashable

3. The Mantra
No one ever succeeds without the help of
others.
- Jay Abraham

4. Value Creation
Try not to become a man of success but rather
a man of value.
- Albert Einstein

5. User Expectations
Customers can't always tell you what they
want, but they can always tell you what's wrong.
- Carly Fiona

6. User Experience
Design is the fundamental soul of a human-made
creation that ends up expressing itself in
successive outer layers of the product or
service.
- Steve Jobs

7. User Interface
Everything is designed. Few things are designed
well.
- Brian Reed

8. Innovation
Man's mind, once stretched by a new idea,
never regains its original dimensions.
- Oliver Wendell Holmes

9. Iteration
Your most unhappy customers are your
greatest source of learning.
- Bill Gates

10. Excellence
Good design is obvious. Great design is
transparent.
- Joe Sparano

11. Don’t Stop
Nine out of ten businesses fail; so I came up
with a foolproof plan - create ten businesses.
- Robert Kiyosaki

12. Thanks! Questions?
@w3edge
innovationredefined@w3edge.com