1. Social Media and Recruitment

2. Fitting social media
into a company is a
difficult task.
Social Media
professionals don’t
fit in to the normal
paradigm.

3. Define What You Need
• Understand what you want to do with social
media. Ask yourself, “what do I want from social
media?”. If you want to make social media the
game changer for your company, you will need to
go for a Tier 1 candidate.
• If you have direction, you may only need a Tier 2
, ie. Someone to grow social media in line with
your strategic goals
• If you need someone to implement against
predefined KPI’s and processes then you will
need to hire at Tier 3 level

4. Tier 1 Social Media
Director
Social Media
Tier 2 Account
Director
Social Media
Manager
Social Media
Tier 3 Community
Manager
Social Media
Data Exec
Marketing
Exec

5. Who?
• Social Media is still in it’s infancy. There are no experts
out there yet, but there are people who can help your
company.
• Remember, that the more senior the hire, the more
they will be defining their own role. This is new ground
for both brand and candidate so the JD will have to
have a certain flexibility
• Hire communicators. As social media grows in
importance for your company, the social media people
will have to be able to communicate with the senior
stakeholders about what it means to them

6. Position SM SM Marketing Website Social FB Apps
Strategy Planning Integration Listening
Social Media X X X X X X
Director
Social Media P X P U P P
Manager
Social Media U X X U P U
Account
Manager
(Agency)
Social Media U U U U U U
Exec (Agency)
Data Exec U U U U P U
Community U P P U P U
Manager
X = expert P = Proficient U = Understanding

7. Social Footprint
• Investigate every candidates social footprint.
Ask them for their accounts, both personal
and private and connect with them.
• You aren’t looking for embarrassing photos or
spelling mistakes. You are looking for their
level of social engagement. If they don’t
engage as themselves, they won’t engage as
your brand.

8. Conclusion
• The guidelines for these roles are just
that, guides. Ultimately, if you are hiring social
media professionals for the first time, you are
going to have to go with your gut a little bit.
• Make sure you know what you want and set
your expectations accordingly – after all, you
get what you pay for.
• Beware anyone who calls themselves “guru” !!