GAIA Program

1. Introduction
Communication:
internal and external
“Platon: never
discouraged anyone who
is making progress”

2. Chapter 1
The objectives of this first chapter can be summarized as the
following:
• Identify key process to behave as a development tool.
• Train the skills and tools for behavior change.
• Adapting to the reality of team management
• Develop codes of communication skills for team management.
• To promote the development of people as efficiency for
obtaining results. Train leaders from the best leader

3. Chapter 1
An interview with Shimon Peres
September 2012
Shimon Peres
President of Israel
• Download full interview transcript (PDF–520 KB)
Polish-born Shimon Peres is one of modern Israel’s defining figures. He is the ninth president of Israel, a
position he has held since his election in 2007, and has served twice as Israel’s prime minister.
Peres immigrated with his family in 1934 from what was then Poland to what was then Palestine. He joined the
Haganah defense force in 1947. After the establishment of the Israeli state in 1948, Peres, then just 24, was
appointed head of the Israeli navy by Prime Minister David Ben-Gurion. In the years since, Peres has held nearly
every major cabinet position, including deputy prime minister, minister of defense, and foreign minister. He has
served as head of Israel’s Labor party many times and over the course of his career has been a member of many
different political parties and coalitions.
http://www.mckinsey.com/features/leading_in_the_21st_century/shimon_peres (see in class)
8 QUALITIES
TRY TO DEFINE 8 CHARACTERISTICS OF A LEADER …(Jay A. Conger, social scientist): listen, build trust and inspire,
not conformists, are visionaries, take risks and sacrifice, are creative, not criticize others, speak of us- not me

4. Chapter 1 IL POSTINO
[Activity: video "Twelve Angry Men", pointing out the most
representative features to identify each character. Also you can
see also the functioning of the groups: roles, leadership,
groupthink]
http://www.youtube.com/watch?v=d3TaIZPjTzo (see after class)
--Great communication gurus have always stressed the
importance of different intelligences to improve communication.
http://www.youtube.com/watch?v=2bfph8_KOqI (see in class)

5. Chapter 1
And please, try to define
talent…. All of us have
some talent….try to find
it out…

6. Chapter 1

7. Chapter 1

8. Chapter 1
There are a lot of examples there are many innate talents and
many also "learned" continuously exercised and as attitudes
and passion of the world .....

9. Chapter 1
Rudy Patch Case Study: "The Squirrels"] 
Video from various parts of the film (see
after class)
Recommended view these instructions.
--Attention to the first part up to 3.07 minutes .. Thing about
it
--Now look up to 5.04 minutes ... reflect and see how they
have performed with the patient and remember ..
squirrels ...
--See now up to 6.34 and see the attitude of the head of the
center ...
--See now up to 10.36 and reflect and compare with the first
sequence ...
--See now up to 13.23 and draw your conclusions ... and
then all the way
Observe the three strategies:
- Deny the evidence. If a person has a fear .. not
underestimate let alone, do not deny.
- Accept the evidence and deny the danger. Upon
acceptance of the evidence, not deny the danger that
person feels ....
- Make him feel stronger than squirrels ... it's smart to
remove that fear.
Never underestimate others squirrels .. Help them to
overcome ... "ALL WE HAVE squirrels " ....

10. Chapter 2
The communication style is the presentation letter, is the look immediately
perceived by the other.
--Depending on the style, we transmitt some or other impressions (security,
aggressiveness, sincerity, honesty, efficiency, stability, etc..) According to the
actual projected image, the other will react in one way or another.
--In a company we can figure out who's who in the company. The formal
structure does not always match the actual structure as people who occupy
managerial responsibilities, may, have a crucial influence on the life of the
organization
-Verbal and not verbal communication…..
-Horizontal, downward an upward communication
-empathize, to take the place of another.. And what else ???

11. Chapter 2
What else ???? (see in class)
INCH_BY_INCH

12. Chapter 2
Here are some selected post on coaching and leadership (see after class)
TITLE: Coaching for Leadership in Times Liquids
http://www.optimainfinito.com/2012/04/coaching-para-el-liderazgo-en-tiempos-liquidos.html
TITLE: Ther Are the values http://www.santigarcia.net/2012/04/son-los-valores.html
TITLE: The language of leadership http://www.javierfernandezaguado.com/2012/03/el-idioma-del-
liderazgo.html
TITLE: Coaching and Leadership: writing the misssion http://deempleadoamillonario.blogspot.com.es
/2012/04/coaching-y-liderazgo-reescribiendo-la.html
TITLE: Leadership H2Ohttp://humanbeingelblogdeandresortega.wordpress.com/2012/04/27/liderazgo-
h2o/
TITLE: Training Leaders from Corporate Universities
http://javiergomezcordero.wordpress.com/2012/04/28/entrenando-lideres-desde-las-universidades-
corporativas
TITLE: Passion and devotion your coach http://basketandtalent.com/2012/04/30/pasion-y-devocion-tu-primer-entrenador
TITLE: Leadership: How to transmit http://rrohh.blogspot.com.es
/2012/04/liderazgo-como-transmitir-valores

13. Chapter 2
Networking in the company

14. Chapter 2
Networking in the company: there are a lot of barriers

15. Chapter 2
Networking in the company: there are a lot of barriers

16. Chapter 2
How to vinculate and motivate employees in a company….the emotional
salary…Worker satisfaction…
--The emotional salary could be defined as the ability to make people feel well
paid for their efforts, with more than money
Contributions made are based on three factors: the
sum of the person's natural talents and acquired
talents in the workplace, multiplied by a third
factor, more importantly attitudes. There are
normal people with good attitudes who excel in
their work and people who waste their enormous
potential with poor attitudes. The key that
distinguishes the two types of partner are the
attitudes

17. Chapter 2
A combination of emotional inteligence and attitude. I would like you to see a
piece of film "Life is Beautiful“
http://www.youtube.com/watch?v=VQ8ZgY0wcaM (see in class)

18. Chapter 2
“The pessimist complains about the wind, the optimist expected to change,
the realist adjusts the sails”

19. Chapter 3
The objective is to demonstrate the radical
change that has brought social networking and
digital marketing in external communication in
business. Students will learn how to achieve this
goal dominating the major social networks from
the point of view of marketing and
communication.
--There are numerous social media marketing
tools but not all are suitable for all areas of
marketing sectors and what are the most
appropriate for each industry, market and
company?

20. Chapter 3
http://www.youtube.com/watch?v=4ba1BqJ4S2M (see in class)
3 millions of impacts in 3 hours
--We are witnessing a new form of communication of business and a new way of
doing marketing: online marketing, viral marketing and marketing mix, new
concepts but are radically changed business communication, the communication
step 2.0

21. Chapter 3
The Obama brand in social networks
67% of the proceeds from Obama was online
7,000,000 friends on Facebook follow their
agenda
3,000,000 friends follow him on Twitter

22. Chapter 3
In July 2005, Jeff Jarvis writes in his
blog his problems with the after-
sales department of Dell. Dell
belittles and ignores the customer's
anger turned out to be an
influential blogger. The case gets
even BusinessWeek with
consequent damage to the brand

23. Chapter 3
Different social network depending on the objetive.. Twitter, facebook
Example….
http://www.youtube.com/watch?v=DT3du5ogm_w&feature=player_embedded
(see after class)
--A total of 23 video-linked offer experience in the old plan books "Choose Your
Own Adventure" - closely related to target youth seeking to find on weekends
and holidays, but not ceasing to teach in passing in all viral hotel features .
It really worked: only 2000 people finished the "game" but more than 175,000
participated in it, what you put on the map a small hotel with a campaign
semidesconocido by owner (I had class in the senior management program
Valencia) successfully surpassed their best expectations

24. Chapter 3
http://www.youtube.com/watch?v=0TYy_3786bo&feature=player_embedded (see in
class)
For the opening of the new IKEA Malmö store, we created a Facebook campaign. The mission was to create something
engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. But at the same time
staying relevant and focusing on IKEA's offer, their products. Without messing around.

25. End
THANK YOU VERY MUCH FOR
YOUR ATTENTION
EINSTEIN” TEXT
Let’s not pretend that things will change if we keep doing the same things. A crisis can be a real blessing to
any person, to any nation.
For all crises bring progress. Creativity is born from anguish, just like the day is born form the dark night. It’s
in crisis that inventive is born, as well as discoveries, and big strategies. Who overcomes crisis, overcomes
himself, without getting overcome. Who blames his failure to a crisis neglects his own talent, and is more
respectful to problems than to solutions. Incompetence is the true crisis.
The greatest inconvenience of people and nations is the laziness with which they attempt to find the
solutions to their problems. There’s no challenge
without a crisis. Without challenges, life becomes a routine, a slow agony. There’s no merit without crisis.
It’s in the crisis where we can show the
very best in us. Without a crisis, any wind becomes a tender touch. To speak about a crisis is to promote it.
Not to speak about it is to exalt
conformism. Let us work hard instead. Let us stop, once and for all, the menacing crisis that represents the
tragedy of not being willing to overcome it.