2. 外在市場因素驅動基金銷售經營模式改變
Political Regulation, savings gap, pension reform, reduction in bargaining power of AMC/investors
Economic
Client capacity to invest, client ability to pay fees, cost of regulation, market volatility, pressure on pricing, need
to increase margin or reduce costs
Social Trust in financial services, education, service expectations, importance of brand, familiarity with technology
Technological Internet, access to information, value of data, opportunity to be efficient, growth of mobile, importance of integration
3. 台灣的基金產業發展面臨的問題
•Banks hold the most market shares in funds selling
•Emphasizing on promoting offshore funds suppresses domestic SITCC.
Distributors Driven
Market
•Insufficient fund product lines
•Only giving recommendations on specific high commission products
Limited Investment
Options
•Biased to promote and sell higher commissions productsConflict of Customers’
Interest
•CRMs’ incomplete advisory service cannot meet the investment purposeLack of Professional
Advice
Fundrich
Variety of
Fund
Selection
Reasonable
Sales Charges
Differential
Fund
Products
AI
Investment
Supporting
Easy Online
Investment
4. 基富通的V0.1 V0.5 V0.8
V 0.1
• Established on Dec 2015 by
TDCC+OTC and …
• Run by government policy and
supports from Taiwan
Financial Supervisory
Commission(FSC)
• Business and managing team
kick-off on Jan 2016
V 0.5
• Capital increased to NT$350 million
• Majority shareholders: TDCC、OTC
• Other shareholders: over 30 top
ranked Asset Management
Companies in Taiwan overbooked
NT$390 million
• 4 Influenced AMC shareholders as
the board members
V 0.8
• Fund platform from 0 to 1 needs:
• Fintech ecosystem
• E-commerce business model
• Products
• CRM
5. 基富通從零開始的核心能力發展
Fin part:
• 90% onshore/offshore registered
funds put on shelf in 6 months
• Collaboration between API
providers and product providers to
develop tool/service for better UX;
machine learning market
provisioning; retail algorithmic
selecting tool
Tech part:
• Less third party service
providers
• Intergrade TDCC’s TA and FR’s
EC system
• More competitive UI/UX
design
• Big data/Robo-adviser/AI
client service
6. 基富通的發展對產業的正面影響面向
Clients propensity to pay for professional service
Removal of trail commission bargaining power
Traditional distribution service process might be less complex and inefficient
Multiple technology change will be successfully integrated
Build a successful change case to drive the trend