Smart Energy Glass is a switchable smart glass technology developed by Peer+ that can change its opacity, filter sunlight, reduce energy costs from solar overexposure, and generate electricity from blocked sunlight. It has three opacity modes and increased user comfort while providing energy savings. Peer+ plans to initially target the office building market in Europe by leveraging regulations requiring energy efficiency in renovations. It will pursue partnerships with glass manufacturers and an initial direct sales strategy.
3. Windows
Windows are a two-way street
regarding efficiency
We need them for light, fresh air,
beauty, and connection to the
outdoors
But they are a hole in the wall as
energy is concerned
7. Smart Energy Glass
Peer+’s Smart Energy Glass
Changes opacity
Filters sunlight
Reduces energy costs of solar over-exposure
Generates electricity from the blocked sunlight
8. The Technology
Incident solar radiation enters glass
Within the glass there is an active SEG
layer that switches the state (opacity)
of the glass
The SEG layer scatters the light to the
edges of the window
Photovoltaic cells capture the energy
9. Opacity Modes
3 different modes
Visual Light
± 35 % ± 70 % ± 30 %
Transmittance
Maximum energy
generating 50W/ m2 25W/ m2 60W/ m2
efficiency
General solar panel efficiency: 130W/ m2
10. Technology Value Proposition
Increased user comfort
Controllable shading reduces glare
Instant switching response
Energy saving
Reduce cooling load without increase in lighting
Energy harvesting gives autonomous power supply
The energy surplus will be used for lighting and ventilation
Easy use
Remote controlled
Simple installation
11. Customers
80% to 85% of the flat glass market Offices
corresponds to Buildings
Wholesale & Retail
Educational
Non Residential Hotels & Restaurants
Buildings
Hospitals
Sports Facilities
Residential
Others
12. PEST Analysis
Political Economy
• Government Support • Market with great potential
• Tax exemption scheme •Investment in green energy
•Energy saving •Office buildings more likely
Regulations for office P E for renovations
buildings
SEG
Technology
Social
S T •Revolutionary and
•Concept of green energy user-friendly approach
• Yearn for new • easy to use: remote
technology to upgrade controlled, simple installation
the lifestyle • Proven workable
•Glass wrapped buildings
everywhere
13. Our Target Market
Office Buildings
New buildings
Major renovations
40% of glass consumption worldwide
Lot of glass
Interested in green energy
Interested in energy saving
Mostly under legislation about energy
performance
Aware about their footprint in the world
Support from the government
The south side of the building has to have
most of the glass
15. Why Europe?
Aware about their
footprint
Over the last 20 years in Europe
electricity consumption in
European non-residential
buildings has increased by a
remarkable 74%
16. The main legislative instrument in Europe is the 2002 Energy
Performance in Buildings Directive (EPBD) and its 2010 recast
•Setting up EU–wide nearly Zero Energy Buildings requirements
•When existing buildings undergo ‘major renovation’, their energy
performance should be upgraded.
•Insulating glass for the windows
Building glass market
•renovation of existing stock , represent the vast majority of buildings and the
biggest potential in energy savings.
•European coated glass market: 175 million euros, +15% per year!
Government support
•EU structural funds and resources from other EU and international sources are
also available for renovation works, particularly in the Central and East region
countries
•Specific support depending on each of the countries
Ambition is to see all EU buildings renovated between now and 2050
19. Solar PV systems
•Viable source of renewable energy
•Equatorial location of singapore
Energy consumed by the buildings
•30% to 50% is from cooling system
new legislative requirements
•minimum Green Mark standard when a cooling system is installed or changed
•submit energy audits on the cooling system once every three years as well as
energy consumption data every year
•Branching with BCA to promote sustainability such as reducing water and energy
consumption by adopting best practices in environmental design.
New regulatory measures with the old one will help meet Singapore's target of
greening 80 per cent of building stock by 2030
22. The green rating systems followed in India are
•LEED India- administered by the Indian Green Building Council (IGBC);
•GRIHA -Green Rating for Integrated Habitat Assessment developed by TERI (The
Energy and Research Institute)
Market
•Solar-powered equipment and applications would be made compulsory in all
government buildings, as well as hospitals and hotels.
•The construction industry growing at rate of 10% compared with the world
average of 5.2%
Government support
•Launched the Energy Conservation Building Code (ECBC) under the National
Building Codes and Standards
•Is voluntary not yet compulsory
Most green buildings in India are coming up in Mumbai and Chennai. Mumbai,
being the financial hub of India, is more preferred by large MNCs, especially
financial conglomerates
24. Direct Competitors
Isolated Smart glass
Solar protection (SP) 10 to 50
Switchable Smart Glass (clear/opaque)
Electrical switch to switch modes
25. Secondary Competitors
Control the amount of Sunlight entering
the office
Added aesthetic value to the office
Different Colors & material selection
Electrical or manual models
Sound proof
Fire Resistant
Solar control
26. Indirect Competitors
Solar cells
Reduced Dependence on Fossil
Fuels
Environmental Advantages
28. Peer+
Switchable Smart glass (dark/bright/privacy)
Windows delivered in any desired color
Autonomous power supply (integrated solar
cells)
Wireless Installation
Energy generated within the glass will power the
switching and the remote control receiver
Only window with Payback!
29. Comparative Pricing
Standard isolation HR++ Peer+ Smart
glass Sunblocking glass Energy glass
Features Standard • Insulation • Controllable
insulation • Sun reflecting opacity
• Filters sunlight
• Generates
electricity
Price S$ 50/ m2 S$ 140/ m2 S$ 160/ m2
Payback time 0 More than 10 years • 5-9 years
• 3-5 years with
government
support
• Even less with
use of energy
surplus
30. Market Comparison
High
Peer+
HR++
Viridian
Smart Glass
Average International
Pro Display
Automatic
Blinds
Conventional
Blinds
Low
31. Market Comparison
High Efficiency
Peer+
Hr++
Viridian
Smart Glass
International
Cheap Expensive
Conventional Prodisplay
blinds
Automatic
blinds
Low Efficiency
32. Method Of Value Capture
2 strategies:
• Short-term strategy: the SEG is unknown, so Peer+ has
to sell directly the product to:
• companies that want to build/renovate their office
buildings
• Renovation companies and building contractors
• Long-term strategy: Glass manufacturers pay Peer+ for
the use of the SEG technology. They pay a commission
for each SEG sold
33. Short-term Strategy
Renovation
firm
Building
contractors
Peer+ sell the SEG to companies for their
office buildings, sometimes through
Agreements with glass renovations companies or building
manufacturers manufacturers
34. Long-term Strategy
Renovation
firm
Building
contractor Final customer
Companies’
office buildings
Glass manufacturers
Pay a commission to Peer+
for each SEG sold
35. Cost Structure
Manufacturing
(during the Promotion and
Mainly R&D
first stage of Marketing
the launch)
36. Scope Of Activities-R&D
Peer+ located at TU/e campus
Many TU/e lab facilities:
Chemical synthesis
Optical characterization
Test facades
Closely related research area’s:
Solar concentrator and LC
Intelligent facades
Light institute
In close collaboration with:
MiPlaza of Philips Research
Dutch Polymer Institute - Value Centre
Chemical industry
38. Strategic Control: how to sustain
profitability?
First entrant : first smart glass with energy saving feature
-> Not sufficient
Patents to protect the technology
R&D: Continuous improvements to always have a better
product
-> Peer+ has already planned future versions of the SEG