Launch of Ferrari Showroom in BKC, Mumbai

2. Brand
The Wadhwa Group
Web : http://www.thewadhwagroup.com/
Ferrari
India
Launch

3. OBJECTIVE
“Create a social media campaign and
capitalize on national and global visibility
with Ferrari Launch.”

4. CHALLENGE Break Clutter
• Cover the
Ferrari
launch
event
amidst the
auto-media
clutter
Regional to
Global
• Bring a
regional
(Mumbai)
event on to
a Global
scale
Engagement
and Visibility
• Be visible
on a global
platform
• Engage
with users
across
channels

5. SOLUTION
#ItalianIconAtPlatina , #FerrariAtPlatina
A Social Media campaign creating buzz about the upcoming
launch of an Italian luxury automobile icon at Platina, BKC – The
Wadhwa Group’s Flagship property.
Teaser | Contest | Launch

6. Teaser
An international standard creative teaser series to invoke the
excitement amongst the audience
CAMPAIGN

7. CAMPAIGN The Contest
A Social Media contest
of 8 questions before
the launch based on
the Automotive legend
and the answers
pointing towards one
name : Ferrari! But no
direct mention of the
brand by us!

8. CAMPAIGN
THE QUESTIONS (8 in total)

9. LAUNCH
All events on the launch were pushed on social
media live across the day.

10. LAUNCH
Live Event Coverage

11. LAUNCH
Live Event Coverage
Celebrity Coverage & RT

12. Audience
response

13. RESULTS
4.7 lakh
People reached
29,500+
Engagement actions
received across
social media
Social Media – Over All

14. RESULTS
8375
post likes
1161
Comments
692
Shares
2.13 lakh
People reached

15. RESULTS
1.19 Lakh
Impressions
1600+
Retweets
5100+
Replies
1500+
Likes
10x
Increase in
twitter
followers

16. RESULTS
1.38 Lakh
Reach
1.41 Lakh
Impressions
11000+
Likes
35%
Increase in
Followers

17. THANK YOU
www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS