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Digital Utility@EDP: José Ferrari, Digital and IT Officer@EDP

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VII Simposio Empresarial Internacional Funseam
"Transformación digital y sector energético"
MESA 3: Tecnologías disruptivas y cliente digital

Publicado en: Medio ambiente
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Digital Utility@EDP: José Ferrari, Digital and IT Officer@EDP

  1. 1. Digital Utility@EDP José Ferrari | Digital and IT Officer@EDP MESA 3: Tecnologías disruptivas y cliente digital 1
  2. 2. Top 4 worldwide in renewable energy A leading company in the energy sector AT A GLANCE Present in 14 countries Largest company in Portugal 10M customers in electricity 12K employees 2
  3. 3. 3 20182006 410 340 250 240 230 230 220 215 210 205 Bank of America Citigroup Exxon Mobil General Electric Gazprom Microsoft Royal Dutch Shell BP PetroChina HSBC 927 778 766 751 542 499 492 491 388 344 Berkshire Hathaway Apple Amazon.com Alphabet Microsoft Alibaba Facebook Tencent Holdings JPMorgan Chase Exxon Mobil Industry IT Energy Others World largest listed companies by market capitalization (Billion USD) Source: Forbes, June 2018 A virtually new world The largest companies in the world are digital native companies 3
  4. 4. 4 New business models Changing not only how business is perceived but also how business is performed Tesla has a greater market cap than Ford, but… …Tesla sold less than 80k cars in 2016 4
  5. 5. 5 There are more people with smartphones than houses with access to clean water and sewer system New Paradigm Source: The World Bank 5
  6. 6. 6 The iPhone X has 2.500 times more processing power than the computer on Apollo 11 New capabilities Source: The World Bank 6
  7. 7. 7 New opportunities Many utilities see the digital revolution as a threat to their business model, but massive opportunities await those able to transform themselves ahead of the curve IoT & Sensorization Digital Platforms Advanced Analytics & Big Data Design Thinking Blockchain Mobile Robotics & Automation AR / VR Drones Social Media
  8. 8. 8 500 digital initiatives ongoing or planned at EDP The Digital Utility 8
  9. 9. 9
  10. 10. 10 Development or acceleration of new digital interfaces, technological products and services, virtual assistants and predictive models to strengthen the company's relationship with its customers (in Portugal, Spain and Brazil) Customer 10
  11. 11. 11 Customer use cases 11 CUSTOMER/ USER EXPERIENCE EDP ONLINE BRAZIL Integration of all digital platforms in a one-stop shop, w/ seamless and coherent customer experience (i.e. S2C Brazil) Digital Platforms SEAMLESS Unification of online and mobile platforms, to build a seamless experience for EDPC customers with 1 app and website only Churn reduction - improved customer satisfaction PT BRDigital Platforms | Mobile Churn reduction – improved customer satisfaction Cost reduction – customer interact. through lower cost channels) Technologies Value Levers
  12. 12. 12 Customer use cases 12 OPERATIONS / EFFICIENCY PREDICTIVE MODELS Design and implementation of several predictive models for commercial purposes (e.g. churn models) Advanced Analytics POWER2ME & SAVE2COMPETE Integrated platform for energy counseling, with intuitive customer experience and cross-selling opp. (i.e. S2C Portugal B2C e B2B) Cost reduction – customer interactions through lower cost channels Revenues increase – increased cross-selling opportunities PT BRDigital Platforms | Mobile Churn reduction – better predictive capabilities to anticipate risk of churn Technologies Value Levers
  13. 13. 13 Customer use cases 13 NEW PRODUCTS & SERVICES SALES 4.0 Increase Web and Leads Sales, developing dynamic and custom landing pages, SEM, new partners, etc. A. Analytics | Digital Platforms | Mobile MUNICIPALITY APP & WEBSITE App that delivers features related w/ municipalities electric ops. (e.g. fault reports, power cuts, network connections, street lights) Cost reduction – customer interactions through lower cost channels PT ESAI/Robotics | Digital Platforms | Mobile Revenues increase – (increase lead to sales conversion ) Technologies Value Levers
  14. 14. 14 Development, management and maintenance of EDP's assets and operations, for example through predictive maintenance solutions, operations based on mixed reality, sensorisation and IoT Assets & operations
  15. 15. 15 Assets & operations use cases 15 Technologies Value Levers Generation Renewables Distribution ASSET MGMT. AUTONOMOUS DRONES ASSET PLAN. & INSPECT. Identify anomalies by capturing imagery (infrared, ultraviolet, visible) w/ unmanned aerial vehicles AI & Robotics | Advanced analytics MONITORING & DIAGNOSTICS CENTER Centralized asset monitoring and O&M optimization leveraging big data and advanced analytics Cost reduction – Improved asset management process efficiency PT|ES BRAdvanced analytics Cost reduction – Improved asset management process efficiency OPS. &TRADING
  16. 16. 16 Global cultural transformation within the group through new ways of working, with organizational models that foster collaboration and the adoption of new workspaces Enterprise 16
  17. 17. 17 Enterprise use cases 17 Technologies Value Levers PROCESS EFFICIENCY EDP AGILITY & INTERNAL SOCIAL NETWORK Transform and redesign organization and people mgmt. areas, leveraging hybrid solutions, avoiding silo structures & promoting collaboration using Facebook workplace AI | Digital Platforms RPAS Leverage Robot Process Automation to reduce manual and repetitive tasks, fostering internal efficiency solutions Cost reduction – automate tasks and minimize manual intervention PT|BR BRAI | Digital Platforms Cost reduction –increased efficiency through agile methods of work EMPLOYEE EXPERIENCE
  18. 18. 18 New Challenges 84% of companies fail at Digital Transformation Cultural shift Digital friendly environment Top management commitment Legacy systems Break silos Agile approach Teams setup Governance Release quality time Source: Forbes 2016 18
  19. 19. 19 CORE IT Building a Digital Organization @EDP Join Core IT with Digital Acceleration 19
  20. 20. 20 It’s not faith in technology. It’s faith in people Steve Jobs
  21. 21. 21 José Ferrari Careto Digital Officer

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