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Politics&socialmedia
USAelections2012
Not a political but a digital war!!
And we allAnd we all know who WON!know who WON!
Obama and Romney collectively spent $54.5 Million on digital advertising…
Obama alone raised $690 million online
Egyptianrevolution or a twitterrevolution??
“Tweetingplayeda role in the emergence& articulationofthe politicalidentities.” -Booktweetsfrom tahrir
Howtrue is it for India?
”Internet is the new ‘nukkad’ where ideas are shared & opinions formed & spread.” 1,975,300+FOLLOWERS 2,237,300+likes -Narendra Modi
“Nobody can now ignore social media given the influence it exerts in politics, business and society.” 1,847,570+FOLLOWERS 42,130+ likes -Shashi Tharoor
Most mentioned indian political leaders on twitter 10,49,063 3,41,937 1,56,970 1,41,451 1,10,940 Jan2013to Apr2013
“Facebookuserscouldswingthe resultin 160 Lok Sabhaconstituencies” -The Hindu
India – a digital overview
150 million internet users in india
65 million Indians are on Facebook
16 million Indians use Twitter
70% of the Indian YouTube users are below the age of 35 years!
Around 38 millionfirst time voters on Facebook
vs BJP Congress
More than 1 Million fans on the official Facebook page!
88,200+ Followers
Active BJP leaders on Twitter Sushma Swaraj 566,100+followers NarendraModi 1,977,500+followers ShivrajSingh Chouhan 57,500+followers
More than 70 thousand fans on the official Facebook page!
DigvijayaSingh 64,200+ Followers 1,847,500 + Followers Dr.ManmohanSingh 684,400+ Followers
Social Squared is a full service digital media agency from Mumbai,India. Founded in 2010 by IIM Alumni, we are a young team of digital media enthusiasts, hackers & marketers. 022-42645743 | 9619197705 I 9819022035 contact@socialsquared.in 210, V-Mall, Next toSai Dham,Off WEH, ThakurComplex, Kandivali(E), Mumbai-400101 www.socialsquared.in Thank You

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