The document discusses using social media to promote conferences, exhibitions, and events. It recommends a three stage social media strategy: 1) Pre-event promotion to generate registration buzz, 2) Engagement during the event through live updates and content sharing, and 3) Post-event thank you messages and highlights to maintain connections. Specific tactics include promoting speaker profiles, allowing questions, polling for event ideas, deciding hashtags, and thanking participants after the event. The presentation emphasizes a 3600 approach to content generation and proliferation across multiple social media platforms.

1. Using
CONFERENCES
To Promote & EXHIBITIONS

2. Social Squared
Social squared is a digital marketing
agency in mumbai. founded by IIM
alumni passionate about new media,
It now helps brands in India and
around the world manage their
owned, paid & earned media.
This presentation is intended for Social Squared provides SEO, SEM,
Email marketing, social media &
event organizers. other inbound marketing services.
the presentation involves steps to
use social media for various events, Live & breathe
exhibitions & conferences organized
by event organizers in india. digital!

3. GOAL?
Fill up the seats!
( DELEGATE REGISTRATIONS )

4. • EMAIL invites
HOW? Tend to get ignored
• DIRECT INVITATIONS
Are very expensive
• Phone Calls
High involvement
• Paper invites
Really?

5. NEED.
Provide anchor points
( SOCIAL MEDIA to bridge the gap )

6. MAKE IT EASY Social Media gets
you in front of people
( awareness )
& adds your event to
their calendar
• Easy to share
• Easy to RSVP
• Easy to promote
It’s free ( or cheap )

7. 3 STAGES
SOCIAL MEDIA usage:
1.Pre event 2.During event 3.post event

8. PRE EVENT
Its all about
Registration buzz

9. PRE EVENT
1. Registration buzz
2. Share & win - increases virality for the events
3. Promote speaker profiles with Twitter handles included
4. Allow attendees to ask questions to speakers via Twitter
5. Keep some event ideas for voting
6. Decide & promote #hashtags beforehand
Pre-event activity starts at least 6 months prior to the event.
Dedicated resource to liaison with you
To build thought leadership
To build awareness about the event
To warm up the social presence
To get paid registrations

10. DURING EVENT
Its all about
CONTINUOUS ENGAGEMENT

11. DURING EVENT
1. Twitter screen with continuous updates in common areas
2. Sharing images in real time
3. Location sharing on Foursquare/Facebook
4. Allow virtual attendance through live Twitter updates,
sharing presentations & videos live
5. Video streaming
A team of social media managers present at the venue.
Nothing is lost in translation
Curate content as-it-happens
Provide opportunities to converse
Reach out beyond the immediate attendees

12. POST EVENT
Its all about
Thank you, stay in touch

13. POST EVENT
1. Publish Twitter wall & the wittiest tweets
2. Share presentations on Slideshare & videos on YouTube
3. Thank you message to all participants
After the event, the team curates the highlights.
Attendees can connect to the organizers & to each other
Valuable property is created online
Social media presence acts as a meeting point
Attendees’ feedback is collected & analyzed
Based on their interests, other events are pitched to them

14. how will we do it?
3 steps for
Making your event social

15. 1. 360⁰ approach

16. 2. Content centric
CONTENT GENERATION:
Social Squared will provide relevant content based on target group. This content will be
generated by collating articles from industry sources, research reports & news articles. The
specific tasks will be:
1. Create copy to inform readers about:
Company
Events
2. Produce engaging content (text, slides, infographics, etc.) to encourage browsing on the
website & other platforms. This operates on the premise that longer a visitor stays on a
particular site, the greater the likelihood he will eventually become a customer.
3. Produce content that is smart in its use of keywords, or is focused on search engine
optimization (SEO).
4. Create content that allows visitors to access the information they seek quickly & in a form
that makes it appealing.
Content generation will aim for relevance and searchability.
CONTENT TYPES:
Blog posts | Articles | Slides | E-books | Infographics

17. 3. Proliferation plan
Decide on a topic
Research
Online resources Offline resources
Source 1 Source 2 Source A Source B
Writing Draft content
Final content
Adaption
Blog post E-book Presentation Infographics
Final content
Proliferation
Website Blog Facebook Twitter LinkedIn Slideshare
Downloads / Shares
Tracking
Awareness + Lead Generation

18. 3 steps to ensure
success

19. Social Squared
Futuready services pvt. Ltd.
( an IIM alumni company )
274, V mall
Next to saidham
Off weh, Kandivali ( e )
Mumbai 400101.
+91-22-4264 5743
www.socialsquared.in

20. Thank you
http://www.bmichellepippin.com/wp-content/uploads/2011/10/empty_chairs_audience.bmp
http://www.thecubiclechick.com/wp-content/uploads/2012/02/conferences.jpg
http://meldrummailing.homestead.com/colour_envelopes.jpg
http://friedmansocialmedia.com/blog/wp-content/uploads/2010/06/social-media- cans.jpg
http://www.healmybrokenheart.com/wp-content/uploads/2009/04/steps.jpg
http://www.piplportal.com/piplportal/images/registration.jpg
Images courtesy: http://www.harrykey.com/blogs/wp-content/uploads/2011/01/Speaking_Microphone.jpg
http://workfamily.sas.upenn.edu/sites/workfamily.sas.upenn.edu/files/editors/content_event.jpg
http://i.telegraph.co.uk/multimedia/archive/01385/champagne_cork_1385836c.jpg
http://collegeguild.org/cms/wp-content/uploads/2012/09/closed.png
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