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The	
  Future	
  of	
  Collabora/on|	
  ISPIM	
  |	
  Budapest|	
  15	
  June	
  2015	
  
Context	
  
Be?er,	
  deeper,	
  richer	
  collabora/on	
  is	
  increasingly	
  seen	
  as	
  a	
  necessity	
  	
  
by	
  many	
  organisa/ons.	
  Whether	
  to	
  more	
  effec/vely	
  address	
  big	
  emerging	
  
challenges	
  or	
  to	
  more	
  efficiently	
  exploit	
  new	
  innova/on	
  opportuni/es.	
  
Future	
  Agenda	
  
The	
  Future	
  Agenda	
  is	
  the	
  world’s	
  largest	
  open	
  foresight	
  program	
  	
  
that	
  accesses	
  mul/ple	
  views	
  of	
  the	
  next	
  decade	
  	
  
so	
  all	
  can	
  be	
  be?er	
  informed	
  and	
  s/mulate	
  innova/on.	
  
Looking	
  Forwards	
  
Organisa/ons	
  increasingly	
  want	
  to	
  iden/fy	
  and	
  understand	
  
	
  both	
  the	
  an/cipated	
  and	
  unexpected	
  changes	
  	
  
so	
  that	
  they	
  can	
  be	
  be?er	
  prepared	
  for	
  the	
  future.	
  
FA	
  1.0	
  Top	
  Insights	
  for	
  2020	
  
From	
  the	
  2010	
  program,	
  52	
  key	
  insights	
  on	
  the	
  next	
  decade	
  	
  
were	
  shared	
  widely	
  via	
  books,	
  cards	
  and	
  online	
  and	
  have	
  been	
  
	
  extensively	
  used	
  by	
  organisa/ons	
  around	
  the	
  world.	
  
Future	
  Agenda	
  in	
  Numbers	
  
The	
  first	
  Future	
  Agenda	
  programme	
  engaged	
  a	
  wide	
  range	
  of	
  views	
  in	
  
	
  25	
  countries.	
  Future	
  Agenda	
  2.0	
  is	
  doubling	
  the	
  face-­‐to-­‐face	
  interac/on	
  	
  
and	
  significantly	
  raising	
  online	
  sharing,	
  debate	
  and	
  discussion.	
  
Future	
  Agenda	
  1.0	
  
	
  
1	
  HOST	
  
16	
  TOPICS	
  
25	
  COUNTRIES	
  
50	
  WORKSHOPS	
  
1500	
  ORGANISATIONS	
  
Future	
  Agenda	
  2.0	
  
	
  
40+	
  HOSTS	
  
21	
  TOPICS	
  
50	
  COUNTRIES	
  
100	
  WORKSHOPS	
  
2500	
  ORGANISATIONS	
  
Future	
  Agenda	
  2.0	
  Topics	
  
The	
  second	
  version	
  of	
  the	
  Future	
  Agenda	
  program	
  is	
  taking	
  place	
  	
  
during	
  2015	
  and	
  is	
  addressing	
  20	
  topics	
  via	
  100	
  events	
  in	
  
	
  50	
  countries	
  with	
  around	
  35	
  core	
  hosts.	
  
Ageing	
  
CiNes	
  
Company	
  
ConnecNvity	
  
Data	
  
EducaNon	
  
Energy	
  
Food	
  
Government	
  
Health	
  
Learning	
  
Loyalty	
  
Payments	
  
Privacy	
  
Resources	
  
Transport	
  
Travel	
  
Water	
  
Wealth	
  
Work	
  
The	
  Process	
  
20	
  ini/al	
  perspec/ves	
  on	
  the	
  future	
  kicked	
  off	
  the	
  Future	
  Agenda	
  	
  
discussions	
  taking	
  place	
  across	
  5	
  con/nents	
  from	
  Feb	
  to	
  July	
  2015.	
  	
  
These	
  are	
  ini/al	
  views	
  to	
  be	
  shared,	
  challenged	
  and	
  enhanced.	
  	
  
Ini/al	
  
Perspec/ves	
  
Q4	
  2014	
  
Global	
  
Discussions	
  
Q1/2	
  2015	
  
Insight	
  
Synthesis	
  
Q3	
  2015	
  
Sharing	
  	
  
Output	
  
Q4	
  2015	
  
The	
  Future	
  of	
  CollaboraNon	
  
From	
  the	
  discussions	
  to	
  date,	
  there	
  were	
  many	
  issues	
  iden/fied	
  as	
  being	
  
significant	
  for	
  the	
  next	
  decade.	
  A	
  number	
  of	
  these	
  relate	
  to	
  the	
  changing	
  	
  
nature	
  of	
  the	
  future	
  of	
  collabora/on	
  and	
  were	
  built	
  upon	
  on	
  June	
  15th	
  	
  
Most	
  Significant	
  ExisNng	
  Views	
  
Of	
  the	
  30	
  exis/ng	
  views	
  (see	
  appendix)	
  shared,	
  8	
  were	
  seen	
  to	
  be	
  most	
  
significant	
  in	
  influencing	
  the	
  future	
  of	
  collabora/on	
  and	
  selected	
  as	
  having	
  
high	
  poten/al	
  impact	
  by	
  all	
  par/cipants	
  
Also	
  Significant	
  ExisNng	
  Views	
  
Another	
  six	
  issues	
  were	
  rated	
  as	
  being	
  highly	
  important	
  by	
  some,	
  and	
  of	
  
medium	
  significance	
  by	
  others,	
  for	
  the	
  future	
  of	
  collabora/on	
  
Other	
  Significant	
  ExisNng	
  Views	
  
And	
  8	
  other	
  issues	
  were	
  seen	
  as	
  highly	
  significant	
  for	
  the	
  	
  
future	
  of	
  collabora/on	
  by	
  one	
  group	
  
Missing	
  Issues	
  
During	
  the	
  workshop	
  we	
  iden/fied	
  a	
  number	
  of	
  addi/onal	
  issues	
  that	
  	
  
were	
  felt	
  to	
  be	
  poten/ally	
  significant	
  for	
  the	
  future	
  of	
  collabora/on	
  in	
  	
  
the	
  next	
  decade	
  of	
  which	
  the	
  top	
  4	
  were	
  discussed	
  in	
  detail.	
  
•  Tools	
  for	
  enabling	
  and	
  managing	
  collaboraNon	
  
•  Business	
  models	
  for	
  collaboraNve	
  ecosystems	
  
•  Cross-­‐generaNonal	
  collaboraNon	
  
•  CollaboraNon	
  Nme	
  as	
  a	
  new	
  currency	
  
•  Regulatory	
  frameworks	
  for	
  collabora/on	
  
•  New	
  marketplaces	
  for	
  competencies	
  and	
  problems	
  
•  Collabora/ve	
  models	
  that	
  help	
  reduce	
  inequality	
  
•  Establishing	
  trust	
  in	
  digital	
  media	
  
CollaboraNon	
  Time	
  as	
  a	
  Social	
  Currency	
  
Time	
  spent	
  working	
  on	
  collabora/ve	
  projects	
  addressing	
  real	
  issues	
  is	
  a	
  	
  
metric	
  that	
  drives	
  reputa/on	
  and	
  social	
  status.	
  Individuals	
  seek	
  to	
  give	
  up	
  	
  
their	
  free-­‐/me	
  to	
  help	
  solve	
  emerging	
  problems	
  to	
  be?er	
  support	
  society.	
  
Cross-­‐generaNonal	
  CollaboraNon	
  
Tapping	
  into	
  the	
  exper/se	
  of	
  part-­‐/me	
  older	
  workers	
  and	
  the	
  re/red	
  is	
  
supported	
  both	
  by	
  the	
  elderly,	
  who	
  seek	
  to	
  remain	
  ac/ve	
  and	
  make	
  a	
  
difference,	
  and	
  the	
  young	
  who	
  can	
  help	
  share	
  and	
  apply	
  their	
  knowledge.	
  	
  
CollaboraNve	
  Business	
  Models	
  
Partnerships	
  shifs	
  to	
  become	
  more	
  dynamic,	
  agile,	
  long-­‐term,	
  democra/sed	
  
and	
  mul/-­‐party	
  collabora/ons.	
  Big	
  challenges	
  are	
  addressed	
  by	
  global	
  groups	
  
of	
  diverse	
  stakeholders	
  built	
  around	
  new,	
  non-­‐financial	
  incen/ves.	
  	
  
Unified	
  CollaboraNon	
  PlaXorms	
  
Public	
  and	
  private	
  communi/es	
  of	
  interest	
  partner	
  to	
  create	
  comprehensive,	
  
unified	
  digital	
  plagorms	
  that	
  support	
  mul/ple	
  players	
  working	
  together	
  to	
  	
  
take	
  major	
  innova/ons	
  through	
  to	
  proof	
  of	
  concept	
  and	
  beyond.	
  	
  
CollaboraNon	
  Standards	
  
As	
  we	
  move	
  to	
  a	
  world	
  of	
  IP-­‐free,	
  mass-­‐collabora/on	
  to	
  help	
  address	
  the	
  	
  
big	
  challenges	
  ahead,	
  compe/tor	
  alliances	
  and	
  wider	
  public	
  par/cipa/on	
  drive	
  
regulators	
  to	
  create	
  new	
  legal	
  frameworks	
  for	
  open,	
  empathe/c	
  collabora/on.	
  	
  
The	
  Future	
  of	
  CollaboraNon	
  -­‐	
  Appendix	
  
This	
  is	
  the	
  full	
  range	
  of	
  insights	
  both	
  used	
  as	
  input	
  to	
  
	
  the	
  Budapest	
  event	
  at	
  ISPIM	
  
Global	
  vs.	
  Local	
  
Technology	
  is	
  by	
  its	
  very	
  nature	
  global	
  and	
  data	
  does	
  not	
  respect	
  na/onal	
  
boundaries.	
  Can	
  na/on	
  states	
  con/nue	
  to	
  set	
  the	
  rules	
  or	
  will	
  tension	
  in	
  global	
  
interoperability	
  drive	
  us	
  to	
  design	
  for	
  global	
  standards	
  but	
  with	
  localised	
  use?	
  
Joining	
  the	
  Dots	
  
Increasing	
  collabora/on	
  drives	
  companies	
  to	
  re-­‐organise	
  based	
  on	
  social	
  
networks.	
  The	
  shared	
  economy	
  changes	
  the	
  shape	
  of	
  many	
  organisa/ons,	
  but	
  
a	
  shif	
  in	
  the	
  role	
  of	
  the	
  company	
  from	
  employer	
  to	
  facilitator	
  challenges	
  many.	
  
Rise	
  of	
  the	
  Micro-­‐Actors	
  
We	
  can	
  see	
  a	
  blurring	
  of	
  energy	
  consumers	
  and	
  producers	
  –	
  to	
  ‘prosumers’	
  
who	
  do	
  both.	
  Hence	
  a	
  move	
  to	
  mul/ple	
  micro-­‐actors	
  working	
  individually	
  and	
  
collec/vely	
  -­‐	
  supported	
  by	
  new	
  technological	
  developments,	
  including	
  storage.	
  	
  
Big	
  CollaboraNon	
  	
  
Addressing	
  future	
  major	
  challenges	
  relies	
  on	
  deeper	
  and	
  	
  
wider	
  collabora/on	
  between	
  organiza/ons	
  with	
  no	
  lead	
  	
  
company	
  and	
  IP	
  value	
  crea/on	
  replaced	
  by	
  new	
  recogni/on.	
  
Taking	
  Hard	
  Decisions	
  
	
  We	
  know	
  that	
  there	
  is	
  a	
  growing	
  urban	
  popula/on;	
  climate	
  change	
  is	
  taking	
  
effect	
  and	
  that	
  the	
  vola/lity	
  in	
  water	
  supply	
  can	
  only	
  be	
  par/ally	
  mi/gated	
  by	
  
improved	
  efficiency.	
  We	
  have	
  yet	
  to	
  decide	
  how	
  to	
  address	
  the	
  problem.	
  	
  
A	
  Data	
  Marketplace	
  	
  
Data	
  is	
  a	
  currency,	
  it	
  has	
  a	
  value	
  and	
  a	
  price,	
  and	
  therefore	
  requires	
  a	
  	
  
market	
  place.	
  An	
  ecosystem	
  for	
  trading	
  data	
  is	
  emerging	
  and	
  anything	
  	
  
that	
  is	
  informa/on	
  is	
  represented	
  in	
  a	
  new	
  data	
  marketplace.	
  	
  
21st	
  Century	
  OrganisaNons	
  
The	
  emerging	
  organisa/on	
  feels	
  very	
  different	
  from	
  c20th	
  companies	
  -­‐	
  
collabora/ve,	
  crowd-­‐funded,	
  fla?er,	
  human-­‐focused,	
  hyper-­‐specialised,	
  
informal,	
  localised,	
  out-­‐sourced,	
  project-­‐based,	
  purpose-­‐led	
  and	
  virtual.	
  	
  
Deep	
  Distant	
  InteracNons	
  
Reliable,	
  ubiquitous	
  mobile	
  communica/ons	
  will	
  enable	
  deep	
  and	
  	
  
effec/ve	
  geographically-­‐distant	
  interac/ons	
  where	
  the	
  online	
  experience	
  	
  
will	
  be	
  difficult	
  to	
  differen/ate	
  from	
  face-­‐to-­‐face	
  mee/ngs.	
  
CollaboraNve	
  Health	
  	
  
Data-­‐centric	
  pa/ents	
  shif	
  from	
  a	
  dependency	
  on	
  expert	
  prac//oners:	
  They	
  	
  
take	
  on	
  more	
  responsibility	
  for	
  their	
  own	
  care	
  and	
  collaborate	
  with	
  a	
  wider	
  
range	
  of	
  health	
  professionals	
  as	
  they	
  pursue	
  improved	
  health	
  and	
  preven/on.	
  
Value	
  of	
  Data	
  
There	
  is	
  undoubtedly	
  a	
  huge	
  economic	
  incen/ve	
  to	
  generate	
  and	
  collect	
  data	
  
from	
  whatever	
  sources	
  it	
  becomes	
  available.	
  As	
  more	
  data	
  from	
  more	
  things	
  
becomes	
  available,	
  we	
  can	
  expect	
  to	
  see	
  a	
  data	
  “land	
  grab”	
  by	
  organisa/ons.	
  	
  
Reaching	
  the	
  Limits	
  
Growing	
  popula/ons	
  and	
  rising	
  consumer	
  demand	
  related	
  to	
  higher	
  
standards	
  of	
  living	
  across	
  all	
  socie/es	
  are	
  increasing	
  consump/on	
  of	
  
resources	
  and	
  we	
  are	
  in	
  danger	
  of	
  exceeding	
  the	
  Earth’s	
  natural	
  thresholds.	
  
CollaboraNve	
  Networked	
  Learning	
  
There	
  will	
  be	
  a	
  movement	
  away	
  from	
  a	
  top-­‐down,	
  broadcast	
  approach	
  	
  
of	
  learning	
  to	
  a	
  hyper-­‐collabora/ve	
  global	
  network	
  consis/ng	
  of	
  	
  
learners,	
  ins/tu/ons	
  and	
  content	
  providers.	
  
Securing	
  Sustainable	
  Society	
  
The	
  benefits	
  of	
  making	
  data	
  open,	
  especially	
  for	
  solving	
  some	
  of	
  society’s	
  
greatest	
  problems,	
  will	
  drive	
  governments	
  to	
  insist	
  that	
  certain	
  private	
  data	
  
sets	
  are	
  made	
  public,	
  democra/sing	
  data-­‐use	
  and	
  driving	
  social	
  innova/on.	
  	
  
Public-­‐Private	
  City	
  Partnerships	
  
To	
  collec/vely	
  address	
  major	
  urban	
  challenges,	
  as	
  shown	
  by	
  Medellin	
  in	
  
Colombia,	
  governments	
  increasingly	
  openly	
  collaborate	
  with	
  business	
  to	
  
improve	
  the	
  ins/tu/onal	
  fabric	
  of	
  ci/es	
  as	
  well	
  as	
  core	
  infrastructure.	
  	
  
Data	
  Darwinism	
  	
  
Data	
  is	
  a	
  new	
  form	
  of	
  power:	
  Corporate	
  consolida/on	
  places	
  data	
  in	
  the	
  	
  
hands	
  of	
  a	
  few	
  who	
  are	
  able	
  to	
  dictate	
  terms	
  above	
  others.	
  Governments	
  
correspondingly	
  have	
  less	
  power	
  as	
  they	
  have	
  less	
  access	
  to	
  key	
  data.	
  
Individual	
  Control	
  
New	
  disrup/ve	
  providers	
  are	
  seeking	
  to	
  put	
  the	
  individual	
  in	
  control	
  of	
  	
  
their	
  personal	
  data.	
  In	
  the	
  process,	
  they	
  are	
  seeking	
  to	
  disintermediate	
  	
  
data-­‐intensive	
  businesses	
  from	
  their	
  exis/ng	
  sources	
  of	
  data.	
  	
  
Deeper	
  vs.	
  Wider	
  RelaNonships	
  
Social	
  interac/ons	
  broaden	
  through	
  extended	
  access	
  but	
  may	
  also	
  	
  
become	
  more	
  superficial:	
  A	
  divide	
  grows	
  between	
  those	
  establishing	
  
rela/onships	
  purely	
  on	
  data	
  and	
  those	
  basing	
  connec/ons	
  on	
  emo/ons.	
  
Self-­‐Organised	
  Learning	
  
By	
  removing	
  adult	
  restric/ons	
  on	
  educa/on	
  and	
  providing	
  children	
  	
  
with	
  Internet	
  access	
  and	
  on-­‐line	
  support	
  and	
  encouragement,	
  	
  
children	
  are	
  able	
  to	
  self-­‐organise	
  and	
  learn.	
  
Conscious	
  Stewards	
  
We	
  are	
  more	
  aware	
  of	
  the	
  consequences	
  of	
  our	
  ac/ons:	
  There	
  is	
  a	
  sense	
  of	
  
stewardship	
  of	
  the	
  world	
  -­‐	
  not	
  only	
  in	
  how	
  we	
  manage	
  our	
  home,	
  but	
  also	
  in	
  
how	
  we	
  live	
  in	
  our	
  ecosystem.	
  We	
  start	
  to	
  behave	
  as	
  conscious	
  stewards.	
  
New	
  Value,	
  Different	
  Models	
  
In	
  the	
  coming	
  years,	
  brands	
  will	
  need	
  to	
  be	
  disrup/ve	
  in	
  their	
  thinking	
  about	
  
loyalty,	
  seeking	
  new	
  kinds	
  of	
  value	
  proposi/on,	
  exploring	
  different	
  models	
  	
  
and	
  redefining	
  the	
  very	
  ways	
  in	
  which	
  loyalty	
  is	
  conceived.	
  
ParNcipatory	
  Government	
  
One	
  of	
  the	
  ways	
  that	
  the	
  state	
  can	
  legi/mize	
  itself	
  to	
  its	
  cons/tuents	
  	
  
might	
  be	
  to	
  facilitate	
  the	
  building	
  of	
  rela/onships	
  with	
  the	
  people	
  	
  
and	
  other	
  sectors	
  to	
  co-­‐provide	
  solu/ons	
  to	
  problems.	
  	
  
Fair	
  CompensaNon	
  
Fairer	
  prices	
  for	
  farmers,	
  food	
  producers	
  and	
  consumers	
  are	
  driven	
  by	
  the	
  
elimina/on	
  of	
  subsidies,	
  the	
  introduc/on	
  of	
  sustainability	
  accoun/ng	
  into	
  	
  
the	
  corporate	
  P&L	
  and	
  increased	
  transparency	
  and	
  traceability	
  of	
  supply.	
  
Lessons	
  From	
  Large	
  CiNes	
  	
  
Smaller	
  ci/es	
  and	
  towns	
  will	
  increasingly	
  adopt	
  approaches	
  that	
  	
  
have	
  worked	
  in	
  larger	
  ci/es:	
  Mul/-­‐modal,	
  integrated	
  transport	
  	
  
op/ons	
  will	
  be	
  adapted	
  and	
  op/mised	
  for	
  midi	
  ci/es.	
  	
  	
  	
  
Post	
  Modern	
  Workplaces	
  
We	
  are	
  on	
  the	
  cusp	
  of	
  a	
  transi/on	
  to	
  a	
  world	
  where,	
  half	
  of	
  the	
  popula/ons	
  	
  
of	
  Europe	
  and	
  the	
  United	
  States	
  subscribe	
  to	
  post-­‐modern	
  values	
  of	
  	
  
autonomy	
  and	
  diversity.	
  The	
  workplace	
  will	
  not	
  escape	
  this	
  trend.	
  	
  
Global	
  vs.	
  Bilateral	
  Agreements	
  
A	
  key	
  ques/on	
  for	
  the	
  next	
  decade	
  will	
  be	
  whether	
  we	
  will	
  be	
  able	
  to	
  achieve	
  
true	
  global	
  agreements,	
  or	
  will	
  bilateral	
  trade	
  agreements	
  remain	
  the	
  way	
  	
  
by	
  which	
  na/ons	
  can	
  be?er	
  manage	
  and	
  control	
  economic	
  influence?	
  
CollaboraNon	
  and	
  Trade-­‐Offs	
  
To	
  bring	
  about	
  a	
  shif	
  and	
  to	
  broaden	
  the	
  frame	
  of	
  discussion,	
  	
  
pragma/c	
  collabora/on	
  is	
  needed,	
  between	
  government,	
  	
  
society	
  and	
  industry	
  at	
  an	
  unprecedented	
  scale.	
  
Incumbent	
  Blockers	
  
Several	
  large,	
  well-­‐established	
  organisa/ons	
  con/nue	
  to	
  seek	
  to	
  prevent	
  
change	
  by	
  arguing	
  for	
  short-­‐term	
  incremental	
  shifs	
  rather	
  than	
  wider,	
  more	
  
collabora/ve	
  system-­‐based	
  change	
  that	
  may	
  benefit	
  society	
  in	
  the	
  long-­‐term.	
  
Transport	
  and	
  Society	
  
Transport	
  systems	
  need	
  to	
  contribute	
  to	
  suppor/ng	
  and	
  improving	
  	
  
society	
  rather	
  than	
  only	
  serving	
  it	
  and	
  risking	
  unintended,	
  	
  
unan/cipated	
  and	
  unwelcome	
  consequences.	
  
Changing	
  Role	
  of	
  Government	
  
En//es	
  compete	
  with	
  the	
  state	
  for	
  influence	
  -­‐	
  environmental,	
  human	
  rights,	
  
and	
  other	
  ac/vist	
  NGOs	
  –	
  and	
  operate	
  at	
  many	
  levels	
  of	
  government	
  around	
  
the	
  world.	
  This	
  new	
  dynamic	
  changes	
  the	
  role	
  of	
  the	
  state.	
  	
  
Making	
  Compromises	
  
Reconciling	
  the	
  need	
  for	
  companies	
  to	
  act	
  sustainably	
  and	
  in	
  accordance	
  with	
  
principles	
  of	
  interna/onal	
  human	
  rights	
  with	
  the	
  local	
  prac/ces	
  will	
  require	
  
compromise	
  to	
  develop	
  workable	
  context	
  and	
  industry-­‐specific	
  guidelines.	
  
Skill	
  ConcentraNons	
  
The	
  growth	
  of	
  the	
  nomadic	
  global	
  elite	
  ci/zenship	
  accelerates	
  the	
  
concentra/on	
  of	
  the	
  high-­‐skill	
  /	
  high-­‐reward	
  opportuni/es	
  within	
  a	
  select	
  	
  
group	
  of	
  globally-­‐connected	
  ci/zens,	
  who	
  move	
  ahead	
  of	
  the	
  urban	
  pack.	
  
Measuring	
  Wealth	
  in	
  a	
  More	
  Human	
  Way	
  	
  
As	
  we	
  evolve	
  from	
  seeing	
  progress	
  purely	
  as	
  growth	
  of	
  GDP	
  and	
  income	
  per	
  
capita	
  to	
  a	
  more	
  holis/c	
  understanding	
  and	
  measurement	
  of	
  wealth,	
  the	
  
metrics	
  by	
  which	
  we	
  judge	
  success	
  will	
  have	
  to	
  be	
  reinvented.	
  
Business	
  SoluNons	
  to	
  Societal	
  Problems	
  
Re-­‐visioning	
  the	
  role	
  of	
  business	
  in	
  society	
  may	
  lead	
  to	
  a	
  reduc/on	
  	
  
in	
  inequality,	
  less	
  par/san	
  poli/cs	
  and	
  greater	
  ac/on	
  as	
  businesses	
  	
  
take	
  the	
  lead	
  rather	
  than	
  wai/ng	
  for	
  Government	
  to	
  lead	
  them.	
  
Future	
  Agenda	
  
84	
  Brook	
  Street	
  
London	
  
W1K	
  5EH	
  
+44	
  203	
  0088	
  141	
  
futureagenda.org	
  
The	
  world’s	
  leading	
  open	
  foresight	
  program	
  
What	
  do	
  you	
  think?	
  
Join	
  In	
  |	
  Add	
  your	
  views	
  into	
  the	
  mix	
  
	
  
www.futureagenda.org	
  

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Future of Collaboration - ISPIM - Budapest - 15 June 2015

  • 1. The  Future  of  Collabora/on|  ISPIM  |  Budapest|  15  June  2015  
  • 2. Context   Be?er,  deeper,  richer  collabora/on  is  increasingly  seen  as  a  necessity     by  many  organisa/ons.  Whether  to  more  effec/vely  address  big  emerging   challenges  or  to  more  efficiently  exploit  new  innova/on  opportuni/es.  
  • 3. Future  Agenda   The  Future  Agenda  is  the  world’s  largest  open  foresight  program     that  accesses  mul/ple  views  of  the  next  decade     so  all  can  be  be?er  informed  and  s/mulate  innova/on.  
  • 4. Looking  Forwards   Organisa/ons  increasingly  want  to  iden/fy  and  understand    both  the  an/cipated  and  unexpected  changes     so  that  they  can  be  be?er  prepared  for  the  future.  
  • 5. FA  1.0  Top  Insights  for  2020   From  the  2010  program,  52  key  insights  on  the  next  decade     were  shared  widely  via  books,  cards  and  online  and  have  been    extensively  used  by  organisa/ons  around  the  world.  
  • 6. Future  Agenda  in  Numbers   The  first  Future  Agenda  programme  engaged  a  wide  range  of  views  in    25  countries.  Future  Agenda  2.0  is  doubling  the  face-­‐to-­‐face  interac/on     and  significantly  raising  online  sharing,  debate  and  discussion.   Future  Agenda  1.0     1  HOST   16  TOPICS   25  COUNTRIES   50  WORKSHOPS   1500  ORGANISATIONS   Future  Agenda  2.0     40+  HOSTS   21  TOPICS   50  COUNTRIES   100  WORKSHOPS   2500  ORGANISATIONS  
  • 7. Future  Agenda  2.0  Topics   The  second  version  of  the  Future  Agenda  program  is  taking  place     during  2015  and  is  addressing  20  topics  via  100  events  in    50  countries  with  around  35  core  hosts.   Ageing   CiNes   Company   ConnecNvity   Data   EducaNon   Energy   Food   Government   Health   Learning   Loyalty   Payments   Privacy   Resources   Transport   Travel   Water   Wealth   Work  
  • 8. The  Process   20  ini/al  perspec/ves  on  the  future  kicked  off  the  Future  Agenda     discussions  taking  place  across  5  con/nents  from  Feb  to  July  2015.     These  are  ini/al  views  to  be  shared,  challenged  and  enhanced.     Ini/al   Perspec/ves   Q4  2014   Global   Discussions   Q1/2  2015   Insight   Synthesis   Q3  2015   Sharing     Output   Q4  2015  
  • 9. The  Future  of  CollaboraNon   From  the  discussions  to  date,  there  were  many  issues  iden/fied  as  being   significant  for  the  next  decade.  A  number  of  these  relate  to  the  changing     nature  of  the  future  of  collabora/on  and  were  built  upon  on  June  15th    
  • 10. Most  Significant  ExisNng  Views   Of  the  30  exis/ng  views  (see  appendix)  shared,  8  were  seen  to  be  most   significant  in  influencing  the  future  of  collabora/on  and  selected  as  having   high  poten/al  impact  by  all  par/cipants  
  • 11. Also  Significant  ExisNng  Views   Another  six  issues  were  rated  as  being  highly  important  by  some,  and  of   medium  significance  by  others,  for  the  future  of  collabora/on  
  • 12. Other  Significant  ExisNng  Views   And  8  other  issues  were  seen  as  highly  significant  for  the     future  of  collabora/on  by  one  group  
  • 13. Missing  Issues   During  the  workshop  we  iden/fied  a  number  of  addi/onal  issues  that     were  felt  to  be  poten/ally  significant  for  the  future  of  collabora/on  in     the  next  decade  of  which  the  top  4  were  discussed  in  detail.   •  Tools  for  enabling  and  managing  collaboraNon   •  Business  models  for  collaboraNve  ecosystems   •  Cross-­‐generaNonal  collaboraNon   •  CollaboraNon  Nme  as  a  new  currency   •  Regulatory  frameworks  for  collabora/on   •  New  marketplaces  for  competencies  and  problems   •  Collabora/ve  models  that  help  reduce  inequality   •  Establishing  trust  in  digital  media  
  • 14. CollaboraNon  Time  as  a  Social  Currency   Time  spent  working  on  collabora/ve  projects  addressing  real  issues  is  a     metric  that  drives  reputa/on  and  social  status.  Individuals  seek  to  give  up     their  free-­‐/me  to  help  solve  emerging  problems  to  be?er  support  society.  
  • 15. Cross-­‐generaNonal  CollaboraNon   Tapping  into  the  exper/se  of  part-­‐/me  older  workers  and  the  re/red  is   supported  both  by  the  elderly,  who  seek  to  remain  ac/ve  and  make  a   difference,  and  the  young  who  can  help  share  and  apply  their  knowledge.    
  • 16. CollaboraNve  Business  Models   Partnerships  shifs  to  become  more  dynamic,  agile,  long-­‐term,  democra/sed   and  mul/-­‐party  collabora/ons.  Big  challenges  are  addressed  by  global  groups   of  diverse  stakeholders  built  around  new,  non-­‐financial  incen/ves.    
  • 17. Unified  CollaboraNon  PlaXorms   Public  and  private  communi/es  of  interest  partner  to  create  comprehensive,   unified  digital  plagorms  that  support  mul/ple  players  working  together  to     take  major  innova/ons  through  to  proof  of  concept  and  beyond.    
  • 18. CollaboraNon  Standards   As  we  move  to  a  world  of  IP-­‐free,  mass-­‐collabora/on  to  help  address  the     big  challenges  ahead,  compe/tor  alliances  and  wider  public  par/cipa/on  drive   regulators  to  create  new  legal  frameworks  for  open,  empathe/c  collabora/on.    
  • 19. The  Future  of  CollaboraNon  -­‐  Appendix   This  is  the  full  range  of  insights  both  used  as  input  to    the  Budapest  event  at  ISPIM  
  • 20. Global  vs.  Local   Technology  is  by  its  very  nature  global  and  data  does  not  respect  na/onal   boundaries.  Can  na/on  states  con/nue  to  set  the  rules  or  will  tension  in  global   interoperability  drive  us  to  design  for  global  standards  but  with  localised  use?  
  • 21. Joining  the  Dots   Increasing  collabora/on  drives  companies  to  re-­‐organise  based  on  social   networks.  The  shared  economy  changes  the  shape  of  many  organisa/ons,  but   a  shif  in  the  role  of  the  company  from  employer  to  facilitator  challenges  many.  
  • 22. Rise  of  the  Micro-­‐Actors   We  can  see  a  blurring  of  energy  consumers  and  producers  –  to  ‘prosumers’   who  do  both.  Hence  a  move  to  mul/ple  micro-­‐actors  working  individually  and   collec/vely  -­‐  supported  by  new  technological  developments,  including  storage.    
  • 23. Big  CollaboraNon     Addressing  future  major  challenges  relies  on  deeper  and     wider  collabora/on  between  organiza/ons  with  no  lead     company  and  IP  value  crea/on  replaced  by  new  recogni/on.  
  • 24. Taking  Hard  Decisions    We  know  that  there  is  a  growing  urban  popula/on;  climate  change  is  taking   effect  and  that  the  vola/lity  in  water  supply  can  only  be  par/ally  mi/gated  by   improved  efficiency.  We  have  yet  to  decide  how  to  address  the  problem.    
  • 25. A  Data  Marketplace     Data  is  a  currency,  it  has  a  value  and  a  price,  and  therefore  requires  a     market  place.  An  ecosystem  for  trading  data  is  emerging  and  anything     that  is  informa/on  is  represented  in  a  new  data  marketplace.    
  • 26. 21st  Century  OrganisaNons   The  emerging  organisa/on  feels  very  different  from  c20th  companies  -­‐   collabora/ve,  crowd-­‐funded,  fla?er,  human-­‐focused,  hyper-­‐specialised,   informal,  localised,  out-­‐sourced,  project-­‐based,  purpose-­‐led  and  virtual.    
  • 27. Deep  Distant  InteracNons   Reliable,  ubiquitous  mobile  communica/ons  will  enable  deep  and     effec/ve  geographically-­‐distant  interac/ons  where  the  online  experience     will  be  difficult  to  differen/ate  from  face-­‐to-­‐face  mee/ngs.  
  • 28. CollaboraNve  Health     Data-­‐centric  pa/ents  shif  from  a  dependency  on  expert  prac//oners:  They     take  on  more  responsibility  for  their  own  care  and  collaborate  with  a  wider   range  of  health  professionals  as  they  pursue  improved  health  and  preven/on.  
  • 29. Value  of  Data   There  is  undoubtedly  a  huge  economic  incen/ve  to  generate  and  collect  data   from  whatever  sources  it  becomes  available.  As  more  data  from  more  things   becomes  available,  we  can  expect  to  see  a  data  “land  grab”  by  organisa/ons.    
  • 30. Reaching  the  Limits   Growing  popula/ons  and  rising  consumer  demand  related  to  higher   standards  of  living  across  all  socie/es  are  increasing  consump/on  of   resources  and  we  are  in  danger  of  exceeding  the  Earth’s  natural  thresholds.  
  • 31. CollaboraNve  Networked  Learning   There  will  be  a  movement  away  from  a  top-­‐down,  broadcast  approach     of  learning  to  a  hyper-­‐collabora/ve  global  network  consis/ng  of     learners,  ins/tu/ons  and  content  providers.  
  • 32. Securing  Sustainable  Society   The  benefits  of  making  data  open,  especially  for  solving  some  of  society’s   greatest  problems,  will  drive  governments  to  insist  that  certain  private  data   sets  are  made  public,  democra/sing  data-­‐use  and  driving  social  innova/on.    
  • 33. Public-­‐Private  City  Partnerships   To  collec/vely  address  major  urban  challenges,  as  shown  by  Medellin  in   Colombia,  governments  increasingly  openly  collaborate  with  business  to   improve  the  ins/tu/onal  fabric  of  ci/es  as  well  as  core  infrastructure.    
  • 34. Data  Darwinism     Data  is  a  new  form  of  power:  Corporate  consolida/on  places  data  in  the     hands  of  a  few  who  are  able  to  dictate  terms  above  others.  Governments   correspondingly  have  less  power  as  they  have  less  access  to  key  data.  
  • 35. Individual  Control   New  disrup/ve  providers  are  seeking  to  put  the  individual  in  control  of     their  personal  data.  In  the  process,  they  are  seeking  to  disintermediate     data-­‐intensive  businesses  from  their  exis/ng  sources  of  data.    
  • 36. Deeper  vs.  Wider  RelaNonships   Social  interac/ons  broaden  through  extended  access  but  may  also     become  more  superficial:  A  divide  grows  between  those  establishing   rela/onships  purely  on  data  and  those  basing  connec/ons  on  emo/ons.  
  • 37. Self-­‐Organised  Learning   By  removing  adult  restric/ons  on  educa/on  and  providing  children     with  Internet  access  and  on-­‐line  support  and  encouragement,     children  are  able  to  self-­‐organise  and  learn.  
  • 38. Conscious  Stewards   We  are  more  aware  of  the  consequences  of  our  ac/ons:  There  is  a  sense  of   stewardship  of  the  world  -­‐  not  only  in  how  we  manage  our  home,  but  also  in   how  we  live  in  our  ecosystem.  We  start  to  behave  as  conscious  stewards.  
  • 39. New  Value,  Different  Models   In  the  coming  years,  brands  will  need  to  be  disrup/ve  in  their  thinking  about   loyalty,  seeking  new  kinds  of  value  proposi/on,  exploring  different  models     and  redefining  the  very  ways  in  which  loyalty  is  conceived.  
  • 40. ParNcipatory  Government   One  of  the  ways  that  the  state  can  legi/mize  itself  to  its  cons/tuents     might  be  to  facilitate  the  building  of  rela/onships  with  the  people     and  other  sectors  to  co-­‐provide  solu/ons  to  problems.    
  • 41. Fair  CompensaNon   Fairer  prices  for  farmers,  food  producers  and  consumers  are  driven  by  the   elimina/on  of  subsidies,  the  introduc/on  of  sustainability  accoun/ng  into     the  corporate  P&L  and  increased  transparency  and  traceability  of  supply.  
  • 42. Lessons  From  Large  CiNes     Smaller  ci/es  and  towns  will  increasingly  adopt  approaches  that     have  worked  in  larger  ci/es:  Mul/-­‐modal,  integrated  transport     op/ons  will  be  adapted  and  op/mised  for  midi  ci/es.        
  • 43. Post  Modern  Workplaces   We  are  on  the  cusp  of  a  transi/on  to  a  world  where,  half  of  the  popula/ons     of  Europe  and  the  United  States  subscribe  to  post-­‐modern  values  of     autonomy  and  diversity.  The  workplace  will  not  escape  this  trend.    
  • 44. Global  vs.  Bilateral  Agreements   A  key  ques/on  for  the  next  decade  will  be  whether  we  will  be  able  to  achieve   true  global  agreements,  or  will  bilateral  trade  agreements  remain  the  way     by  which  na/ons  can  be?er  manage  and  control  economic  influence?  
  • 45. CollaboraNon  and  Trade-­‐Offs   To  bring  about  a  shif  and  to  broaden  the  frame  of  discussion,     pragma/c  collabora/on  is  needed,  between  government,     society  and  industry  at  an  unprecedented  scale.  
  • 46. Incumbent  Blockers   Several  large,  well-­‐established  organisa/ons  con/nue  to  seek  to  prevent   change  by  arguing  for  short-­‐term  incremental  shifs  rather  than  wider,  more   collabora/ve  system-­‐based  change  that  may  benefit  society  in  the  long-­‐term.  
  • 47. Transport  and  Society   Transport  systems  need  to  contribute  to  suppor/ng  and  improving     society  rather  than  only  serving  it  and  risking  unintended,     unan/cipated  and  unwelcome  consequences.  
  • 48. Changing  Role  of  Government   En//es  compete  with  the  state  for  influence  -­‐  environmental,  human  rights,   and  other  ac/vist  NGOs  –  and  operate  at  many  levels  of  government  around   the  world.  This  new  dynamic  changes  the  role  of  the  state.    
  • 49. Making  Compromises   Reconciling  the  need  for  companies  to  act  sustainably  and  in  accordance  with   principles  of  interna/onal  human  rights  with  the  local  prac/ces  will  require   compromise  to  develop  workable  context  and  industry-­‐specific  guidelines.  
  • 50. Skill  ConcentraNons   The  growth  of  the  nomadic  global  elite  ci/zenship  accelerates  the   concentra/on  of  the  high-­‐skill  /  high-­‐reward  opportuni/es  within  a  select     group  of  globally-­‐connected  ci/zens,  who  move  ahead  of  the  urban  pack.  
  • 51. Measuring  Wealth  in  a  More  Human  Way     As  we  evolve  from  seeing  progress  purely  as  growth  of  GDP  and  income  per   capita  to  a  more  holis/c  understanding  and  measurement  of  wealth,  the   metrics  by  which  we  judge  success  will  have  to  be  reinvented.  
  • 52. Business  SoluNons  to  Societal  Problems   Re-­‐visioning  the  role  of  business  in  society  may  lead  to  a  reduc/on     in  inequality,  less  par/san  poli/cs  and  greater  ac/on  as  businesses     take  the  lead  rather  than  wai/ng  for  Government  to  lead  them.  
  • 53. Future  Agenda   84  Brook  Street   London   W1K  5EH   +44  203  0088  141   futureagenda.org   The  world’s  leading  open  foresight  program   What  do  you  think?   Join  In  |  Add  your  views  into  the  mix     www.futureagenda.org