-

1. Managing diversity
September 2015
For the Workshop on
Entrepreneurship Strategies
and Business Opportunities
in Future Cities

2. Proprietary Notice
The contents of this document are strictly confidential and proprietary to CELFOCUS and shall not be disclosed. This
information may be used by Workshop attendees, solely for evaluation of the ecosystem that CELFOCUS is creating
around M2M. No part of this document may be reproduced, stored in any retrieval system, or transmitted in any form or
any means without the prior written permission of CELFOCUS.
The intent of this document is to provide Workshop attendees with a statement of the services currently being developed
by CELFOCUS. CELFOCUS cannot guarantee that its position with regard to the services discussed herein will not
change in the future and this document does not bind CELFOCUS to any particular course in terms of its services or
products.
Reading this document is an undertaking to observe the confidentiality and copyright of the information and to undertake
that the information contained herein will not be reproduced in whole or part, discussed, or distributed under any
circumstances without the prior written permission of CELFOCUS.
Product and company names are trademarks or registered trademarks of their respective holders.
CELFOCUS - Future Cities

3. Who is CELFOCUS?
CELFOCUS - Future Cities
Executive summary
Key - BSS: Business Support Systems
Since
2000
Team has an extensive hands-on
experience in critical information
systems for telecommunications.
Joint
Venture
Telco
Core
Skilled
Team
CELFOCUS started by
deploying Vodafone Portugal’s
major critical systems (CRM,
Order Management and
Integration)
Specialized in cost-effective,
business-focused Core BSS
Systems.
Develops and manages
the Unified Comms (OneNet)
service for Vodafone UK and
Portugal.
Was born as a partnership
between Novabase (55%)
and Vodafone Portugal (45%)
Turn
Over
CELFOCUS generated a
turnover of €42 million in 2014,
of which 68% came from
international projects.
Head
Count
CELFOCUS currently deploys
700+ consultants to Europe,
Middle East and Africa
(near-shore model)

4. CELFOCUS footprint
CELFOCUS - Future Cities
Globally experienced
Africa
Latin
America
Portugal
Asia & Middle East
Europe
2001
2003
2005
2007
2009
2011
2013
Vodafone Group
• Czech Republic
• Egypt
• Ghana
• Italy
• Ireland
• Kenya
• Netherlands
• Portugal
• Romania
• Spain
• Turkey
• UK
• Angola
• Belgium
• Brazil
• Japan
• Portugal
• Saudi Arabia
• United Arab Emirates
Other Telecom Operators
BSS
Business
Support
Systems
UC
Unified
Comms
M2M
Machine
to
Machine
OSS
Operation
Support
Systems

5. Offers
IPTV
BSS
Business
Support Systems
M2M
Machine
to Machine
OSS
Operations
Support Systems
UC
Unified
Communications
n-PLAY
CONVERGENCE
< NEW >

6. What have we done
Working on Vodafone’s M2M platform, putting in practice our core skills and expertise
CELFOCUS - Future Cities
Managing
Connectivity
Controlling
Revenue Share
OTA Provisioning
Integrating Local Markets
Onboarding
Customers

7. What are we working on
Leveraging our assets and working with experts on other fields
CELFOCUS - Future Cities
SmarTO – Smart Technology Operations
on top of our Order Management System OM+
Utility Insight
on top of our Business Intelligence Framework

8. HomeAutomotive Health Other
Standards and Alliances
CELFOCUS - Future Cities
Still waiting for the leaders…

9. Support Core
Bespoke
Platform
€€
€€€€€€€€
Long
Short
Centralized
Local
Enterprise
Consumer
Horizontal
Vertical
From our experience
Working with and to Telcos
CELFOCUS - Future Cities
Telco
End-Customer
A brand new world of challenges

10. Who is CELFOCUS?
CELFOCUS - Future Cities
Executive summary
Key - BSS: Business Support Systems
Since
2000
Team has an extensive hands-on
experience in critical information
systems for telecommunications.
Joint
Venture
Telco
Core
Skilled
Team
CELFOCUS started by
deploying Vodafone Portugal’s
major critical systems (CRM,
Order Management and
Integration)
Specialized in cost-effective,
business-focused Core BSS
Systems.
Develops and manages
the Unified Comms (OneNet)
service for Vodafone UK and
Portugal.
Was born as a partnership
between Novabase (55%)
and Vodafone Portugal (45%)
Turn
Over
CELFOCUS generated a
turnover of €42 million in 2014,
of which 68% came from
international projects.
Head
Count
CELFOCUS currently deploys
700+ consultants to Europe,
Middle East and Africa
(near-shore model)

11. IoT Report: How Billions of touchpoints impact customers
CELFOCUS - Future Cities
Sponsored by
Mature IoT will be characterized by continuous hyper-internetworking of unprecedented volumes of data and
information, generated by, and harvested from, many billions of devices, platforms, applications and people.
As such, IoT will have the potential to dramatically expand the number and variety of business opportunities
for many different types of digital service providers.
In turn, this will have big implications for the relationships between service providers (and their service delivery
partners) and customers.

12. Timely
Real-time will be
required on all stacks
such as industrial,
automotive or medical
scenarios known as
life-critical. Some
things may be
available as best-
effort, like traffic
cameras or parking
lots. In such scenarios,
near-real-time can be
sufficient.
Information and access
must be managed
accordingly timing
needs.
Security
Translating real-life
information and events
into a digital form is
beneficial for energy or
process efficiency.
Privacy and trust are
mandatory attributes in
any solution.
Cloud services can be
seen as leveraging
IoT, but cautions must
be taken to avoid
leakage or elicit
access.
Owner User Thing Others
0..1 N N N N N
Things
Devices such as
sensors and/or
actuators need to be
mapped to correct
profile.
Insight
Must allow multiple levels
of analytics, including
device, core/IT.
Data
Information gathering,
analysis and sharing
must follow legal
obligations.
Charging
It is crucial to be able to
charge based on multiple
scenarios, including
different standards,
business rules and be
able to manage shared
data bundles.
Interfaces
APIs or Apps must be
available in these
ecosystem.
M2M – Complexity ahead, how can we help….
CELFOCUS - Future Cities
Celfocus can be the partner that helps MNO and SI bridge M2M world with BSS/OSS
ChallengesHierarchy
Concerns
Key - M2M: Machine to Machine | IOT: Internet of Things | MNO: Mobile Network Operator | SI: System Integrator
Connectivity
Transparent access
regarding transport
connection.
LTE, ZigBee,
Weightless, Bluetooth,
etc.
Devices
Manage certified and
controlled devices to be
part of the ecosystem.

13. M2M World
Where Experts meet Experts
CELFOCUS - Future Cities
Online
My Vodafone
UFE
Mobile Applications
Billing
Online Charging
Mediation
Revenue Assurance
CRM
Partners
MVNOs
Cloud Services
Integration
ESB
OM
External Sources
BI
Reporting
Analytics
Geo-Insight
NGIN
Mobile & Fixed
IP Services
Devices
Our Competences
Key - CRM: Customer Relationship Management | *BI: Business Intelligence | *NGIN: Next Generation Intelligent Networks

14. Introduction Thank You!