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NCV 2 Entrepreneurship Hands-On Support Slide Show - Module 2

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Future Managers
Future Managers

This slide show complements our learner guide NCV 2 Entrepreneurship Hands-On Training by Pieter Bruwer & Nickey Cilliers, published by Future Managers Pty Ltd. For more information visit our website www.futuremanagers.net

EducaciónTecnologíaEmpresariales
1 de 108
Entrepreneurship Entrepreneurship - Level 2 Future Managers
Module 2: Marketing and customer relations Entrepreneurship - Level 2 Future Managers
Module 2: Marketing and customer relations ,[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
1. Identify customers for a new venture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
1.1 Identify the needs and wants of your potential customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 1 ,[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
1.1 Identify the needs and wants of your customers ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
1.1 Identify the needs and wants of your customers ,[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 2 Entrepreneurship - Level 2 Future Managers
Activity 2 Entrepreneurship - Level 2 Future Managers
1.1 Identify the needs and wants of your customers ,[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Business plan activity ,[object Object],Entrepreneurship - Level 2 Future Managers
1.2 Potential customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
1.2 Potential customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Business plan activity ,[object Object],Entrepreneurship - Level 2 Future Managers
1.3 Factors influencing buying patterns of new customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 4 ,[object Object],Entrepreneurship - Level 2 Future Managers
Business plan activity ,[object Object],Entrepreneurship - Level 2 Future Managers
1.3 Factors influencing buying patterns of new customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
1.4 Attitudes, values and other factors that will prevent people from buying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
1.4 Attitudes, values and other factors that will prevent people from buying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
1.4 Attitudes, values and other factors that will prevent people from buying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2. Survey opinions for products of the new venture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.1 Reasons for doing research ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.1 Reasons for doing research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 5 ,[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.1 Reasons for doing research ,[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.1 Reasons for doing research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.2 Element of the research process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.3 Planning a research project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 6 ,[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.4 Collect and analyse data ,[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.4 Collect and analyse data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.4 Collect and analyse data? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 7 ,[object Object],Entrepreneurship - Level 2 Future Managers
Activity 8 ,[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 9 ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.5 Research techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.5 Research techniques ,[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 11 ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.6 Evaluate and analyse the data ,[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.6 Evaluate and analyse the data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.6 Evaluate and analyse the data ,[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 12 ,[object Object],Entrepreneurship - Level 2 Future Managers
2.7 Interpret and discuss the data ,[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 12 ,[object Object],Entrepreneurship - Level 2 Future Managers
2.8 Prepare a brief report on the findings ,[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.8 Prepare a brief report on the findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
2.9 Presentation of information ,[object Object],Entrepreneurship - Level 2 Future Managers
2.9 Presentation of information ,[object Object],Entrepreneurship - Level 2 Future Managers
Business plan activity ,[object Object],Entrepreneurship - Level 2 Future Managers
3. Promote the product or service of a new venture ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
3.1 Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
3.1 Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
3.2 Methods of promotion Entrepreneurship - Level 2 Future Managers
3.2.1 Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
3.2.1 Advertising media ,[object Object],Entrepreneurship - Level 2 Future Managers
3.2.1 Advertising media ,[object Object],Entrepreneurship - Level 2 Future Managers
3.2.1 Advertising media ,[object Object],Entrepreneurship - Level 2 Future Managers
Activity 14 ,[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 14 ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Activity 15 ,[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Developing an advertising plan Entrepreneurship - Level 2 Future Managers Advertising plan Create the message Use the AIDA criteria Measure the results Compile the budget
Developing an advertising plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Developing an advertising plan Entrepreneurship - Level 2 Future Managers
Activity 16 ,[object Object],Entrepreneurship - Level 2 Future Managers
Developing an advertising plan ,[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Developing an advertising plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Plan an advertising budget Entrepreneurship - Level 2 Future Managers Advertising plan Month Activities for the month Costs Sales March Place an ad in the classified section of the local newspaper R85 R3000 April Organise a demonstration at the local shopping centre plus handling out pamphlets R300 R9000
Plan an advertising budget Entrepreneurship - Level 2 Future Managers
Business plan activity ,[object Object],Entrepreneurship - Level 2 Future Managers
3.2.1 Sales promotion Entrepreneurship - Level 2 Future Managers
3.2.2 Sales promotion ,[object Object],Entrepreneurship - Level 2 Future Managers
3.2.3 Personal selling Entrepreneurship - Level 2 Future Managers
3.2.3 Personal selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
3.2.3 Personal selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
3.2.3 Personal Selling Entrepreneurship - Level 2 Future Managers
3.2.3 Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
3.2.4 Sales Letters ,[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
3.2.5 Sales promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Case study: Cell C ,[object Object],Entrepreneurship - Level 2 Future Managers
Case study: Cell C ,[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Case study: Cell C ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
4. Discuss customer relations ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
4.1 Customer relations ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
4.1 Customer relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
4.2 After sales service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
4.3 Dealing with complaints ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
4.4 Measuring customer satisfaction ,[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
4.5 Keeping records ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
4.5 Keeping records ,[object Object],Entrepreneurship - Level 2 Future Managers
5. Explain the basic principles of negotiation to secure new business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
5. Explain the basic principles of negotiation to secure new business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
5. Explain the basic principles of negotiation to secure new business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
5. Explain the basic principles of negotiation to secure new business ,[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
5. Explain the basic principles of negotiation to secure new business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Summative assessment ,[object Object],Entrepreneurship - Level 2 Future Managers
Summative assessment ,[object Object],[object Object],Entrepreneurship Level 2 Future Managers
Summative assessment ,[object Object],Entrepreneurship Level 2 Future Managers
Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship Level 2 Future Managers
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship - Level 2 Future Managers

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NCV 2 Entrepreneurship Hands-On Support Slide Show - Module 2

  • 1. Entrepreneurship Entrepreneurship - Level 2 Future Managers
  • 2. Module 2: Marketing and customer relations Entrepreneurship - Level 2 Future Managers
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  • 11. Activity 2 Entrepreneurship - Level 2 Future Managers
  • 12. Activity 2 Entrepreneurship - Level 2 Future Managers
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  • 59. 3.2 Methods of promotion Entrepreneurship - Level 2 Future Managers
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  • 67. Developing an advertising plan Entrepreneurship - Level 2 Future Managers Advertising plan Create the message Use the AIDA criteria Measure the results Compile the budget
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  • 69. Developing an advertising plan Entrepreneurship - Level 2 Future Managers
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  • 73. Plan an advertising budget Entrepreneurship - Level 2 Future Managers Advertising plan Month Activities for the month Costs Sales March Place an ad in the classified section of the local newspaper R85 R3000 April Organise a demonstration at the local shopping centre plus handling out pamphlets R300 R9000
  • 74. Plan an advertising budget Entrepreneurship - Level 2 Future Managers
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  • 76. 3.2.1 Sales promotion Entrepreneurship - Level 2 Future Managers
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  • 78. 3.2.3 Personal selling Entrepreneurship - Level 2 Future Managers
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  • 81. 3.2.3 Personal Selling Entrepreneurship - Level 2 Future Managers
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