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Business Environment and Market Positioning

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Future Managers
Future Managers

This slide show complements the learner guide NCV 3 Business Practice Hands-On Training by Nickey Cilliers, published by Future Managers Pty Ltd. For more information visit our website www.futuremanagers.net

EducaciónEmpresarialesTecnología
1 de 65
Business Practice 3
Module 3: The business environment
Module 3: The business environment ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. EXPLAIN THE STRUCTURE AND ROLES OF DIFFERENT TYPES OF ORGANISATIONS WITHIN THEIR OWN INDUSTRY IN SOUTH AFRICA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.1 Types of organisations in the South African economy
1.1.1 Government organisations ,[object Object],[object Object],[object Object],[object Object]
1.1.2 Role of government organisations ,[object Object],[object Object],[object Object],[object Object],[object Object]
1.1.3 Non-profit organisations ,[object Object]
1.1.4 Role of non-profit organisations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.1.5 Business organisations ,[object Object],[object Object]
Expenditure patterns of South African households Product and service needs Total expenditure % Food, drink and tobacco 36,0 Clothing and shoes 6,9 Housing and household goods 19,3 Transport and communication 17,4 Medical 6,3 Other 7,3 Total expenditure 100,0
1.2.1 The role of business organisations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 2 ,[object Object],[object Object],[object Object]
1.3 Business activities common to all organisations ,[object Object],[object Object],[object Object],[object Object]
Value chain management
Activity 3 ,[object Object],[object Object],[object Object]
Sustainable businesses ,[object Object],[object Object],[object Object],[object Object]
Types of stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demands of stakeholders Customers demand High quality products; Good service value Employees require Job security; Compensation; Job satisfaction General community deserves Fair employment; Socially and environmentally responsible actions Suppliers want Regular payments; Continuity of business; Long-term relationships Financial institutions need Interest; Security of loans Media and press look for Transparent and honest reporting Government imposes Taxes; skills development; BEE
Activity 4 ,[object Object]
1.4 Business sectors and sub-sectors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industries Percentage Contribution Primary activities 11,1 Agriculture, forestry, fishing 3,7 Mining 7,4 Secondary industries 24,3 Manufacturing 19,5 Electricity, gas and water 2,4 Construction 2,4 Tertiary industries 64,6 Wholesale and retail 13,9 Transport, storage and communication 9,7 Finance, real estate and business services 20,1 General government services 14,7 Personal services 6,2
Activity 5 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 6 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summative assessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. DEMONSTRATE AN UNDERSTANDING OF THE CONCEPT OF A MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products and services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 7 ,[object Object]
2.2 The principles of trade that define marketing ,[object Object],[object Object],[object Object],[object Object]
Case study ,[object Object]
 
Case study ,[object Object]
Activity 8 ,[object Object]
2.2.2 Exchange ,[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 9 ,[object Object]
2.2.3 Value ,[object Object],[object Object]
Activity 10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2.3 Principles for marketing products and services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 11 ,[object Object]
3. DISCUSS AND DESCRIBE MARKETING POSITIONING ,[object Object],[object Object],[object Object],[object Object]
3.1.1 Identify and compare products or services marketed by a business and its competitor ,[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 12 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3.1.2 Identify and compare strengths and weaknesses of a business and two major competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 13 ,[object Object],[object Object]
3.1.2 Identify and compare strengths and weaknesses of a business and two major competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 14 ,[object Object]
3.1.3 Identify opportunities and threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 15 ,[object Object]
3.1.3 Identify opportunities and threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 16 ,[object Object]
SWOT Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis
Activity 17 ,[object Object],[object Object],[object Object],[object Object]
4. EXPLAIN THE ROLE OF PROFESSIONAL ASSOCIATIONS IN THE BUSINESS SECTOR ,[object Object],[object Object],[object Object],[object Object],[object Object]
4.1 Definition and roles of professional bodies ,[object Object],[object Object]
SAICA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SAICA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Law Society of South Africa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Standards Authority ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4.2 Professional bodies in South Africa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4.3 The benefits of belonging to professional bodies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity 18 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summative assessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Business Environment and Market Positioning

  • 2. Module 3: The business environment
  • 3.
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  • 5. 1.1 Types of organisations in the South African economy
  • 6.
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  • 12. Expenditure patterns of South African households Product and service needs Total expenditure % Food, drink and tobacco 36,0 Clothing and shoes 6,9 Housing and household goods 19,3 Transport and communication 17,4 Medical 6,3 Other 7,3 Total expenditure 100,0
  • 13.
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  • 20. Demands of stakeholders Customers demand High quality products; Good service value Employees require Job security; Compensation; Job satisfaction General community deserves Fair employment; Socially and environmentally responsible actions Suppliers want Regular payments; Continuity of business; Long-term relationships Financial institutions need Interest; Security of loans Media and press look for Transparent and honest reporting Government imposes Taxes; skills development; BEE
  • 21.
  • 22.
  • 23. Industries Percentage Contribution Primary activities 11,1 Agriculture, forestry, fishing 3,7 Mining 7,4 Secondary industries 24,3 Manufacturing 19,5 Electricity, gas and water 2,4 Construction 2,4 Tertiary industries 64,6 Wholesale and retail 13,9 Transport, storage and communication 9,7 Finance, real estate and business services 20,1 General government services 14,7 Personal services 6,2
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