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Chris Middleton : Trends Expert Heavy-weight planner with 28 years consumer marketing and strategic planning experience Social science degree from University College London English national with real international depth: working in over 20 countries across 4 continents Passionate about change; specialises in understanding: – Consumer Futures – Brand Futures – Industry Futures
Key Note Speaker... ICSC Conferences AESGP France Telecom/Orange University Accor Hotels Academy Taiwanese Development Council Jones Lang LaSalles Retail Conferences Mercks Regional Managers Conferences Swiss International Fundraising Conference
Topics Future Shock: mega trends wake-up call for leaders Winning in the downturn The future of a specific industry: drivers, opportunities and threats The rise of the East and what it means for global business Impacts of key trends on brands Social change: how demographics & values shift a given countrys prospects De-risking business: focus on strategic blindspots, taboos and black swans How to get to the future first and profit from tomorrows opportunities today
Conferences around the World...Colorado SpringsGenevaIstanbulJakarta Monte CarloLas Vegas ParisLondon Prague Singapore Taipei Toronto
Focus on Asia...Chris is increasingly focused on AsiaExamples of recent client work include:- Trends training for Taiwanese brand managers- Evolution of women in Indonesia & The Philippines- Positioning of healthcare brands in China and India- Travel trends in China and Japan- Future of retail banking in AP- Six Asian City analysis of office futuresWith numberous blogposts on Asian trendsto his credit and an extensive network ofAsian contacts, Chris is expanding his AsianengagementsIn March 2013, Futures Coaching openedin Singapore
ProcessClients find Chris easy and professional to work with. The process isefficient & flexible and generally will look like this:Contact & Research Presentation Client On stage Contract Speech Materials Validation Presentation Logistics AV set up & Debrief & Coordination Rehearsal Invoicing
Feedback“Chris is a brillant speaker and presenter ofadvanced concepts in an understandableand very memorable way. His mapping ofthe likely future is persuasive giving a hugeadvantage to his audiences”. John Baguely, CEO International Fundraising Consultancy & Organiser of the Swiss International Fundraising Conference
Feedback“Brings a unique external perspective to anyorganisation, challenging beliefs & behaviour- inspiring people to think/act differently. Hehas that rare talent of combining the highestlevels of intellectual thinking, with a feet onthe ground focus upon delivery & connectingwith the audience”. Clive Dobbs, Regional VP, Latam, Merck
Feedback“Led the interactive session at which innovative step change initiatives for brand building and commercialactivities were developed by 60 senior Merck attendees. Most have since been implemented withsignificant addition to revenues. He has carried out similar programmes for Merck CH in Latin Americaand Asia with similar results." (Chris Zanetti, VP EMEA, Merck CH)"Chris has a great ability to use trends as an inspiring catalyst for helping companies generate ideas tobuild their brands. He also is a rare trends dude in that he is practical as well: he has his "head in theclouds, feet on the ground." (David Taylor, Brandgym)"It was a pleasure to work with Chris and I recommend him as a dynamic speaker. Our [international]delegates found him easy to follow and feedback was that he delivered a frank and challengingpresentation; not afraid of highlighting future dangers." (Micheala Hamm, Meeting Associate, InternationalCouncil of Shopping Centres)"Thank you for your engaging and challenging contribution. As always, well prepared and presented andadded a different dimension." (Vince Prior, Retail Director, Jones Lang LaSalle)"I really appreciated having you at the Brand Forum and I think you did a great job. I was impressed notonly by your overall presentation and material, but also how you managed to place it into the Taiwanesecontext." (Magnus Lund, MD, Leap2Market)"Chris is an inspriring, positive person, that can easily draw people in from very different culturalbackgrounds and get them thinking about the future." (Petra Meyer, VP Global Marketing, Merck CH)
FeedbackSpeaker RatingExcellent 44%Good 50%Average 0%Poor 0% Survey by John Baguely, Organiser of the Swiss International Fundraising Conference, June 2012
Short BioChris is passionate about understanding people, how theychange and anticipating the consequences for the future.For over 25 years his insights have added value tocorporate, consumer marketing and innovation strategies.In the late 90s, Chris was named Retail Strategy Director for the Americanretail design company, RPA.Later, Chris joined one of Europes leading socio-cultural trends agencies,Sociovision, where he was Managing Director for the UK subsidiary andGroup Board Director.In 2007, Chris set up his own successful company, Futures Coaching wherehis clients include: Merck, Jones Lang LaSalle, Cancer Research UK.