The document discusses an inexpensive alternative to traditional eye tracking systems called Attention Wizard. It can simulate eye movements for a fraction of the cost of rental or purchasing an eye tracking system, ranging from free for occasional informal use to $10-40 depending on quantity. Studies have shown Attention Wizard to be 75% correlated with actual eye tracking data, allowing researchers and designers to understand where users are looking on a page and gain insights into first impressions and relationships to content.