Віктор Локотков "Стратегія роботи в месенджерах"

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На воркшопі ми розберемо показові кейси використання чатботів та стратегічний підхід до їх розробки. Власноруч розробимо стратегію просування в месенджерах, навчимося створювати та запускати сценарного бота. Вимоги: початкові знання в маркетингу та e-mail маркетингу. Воркшоп розрахований на маркетологів і власників малого бізнесу.

Empresariales

Стратегия работы в мессенджерах
Виктор Локотков
LVL80

Стратегия
работы в
мессенджерах
Business fwdays'19

Кто такой Витя Локотков?
Со-основатель школы LVL80.pro.
Более 11 лет опыта в интернет
маркетинге. Работал руководителем
отдела маркетинга в Genius Marketing,
запустил сервис Eda.ua на рынке
Украины, ментор в Google Launchpad.

Какие мессенджеры популярны
на рынке
lvl80.pro

Популярные мессенджеры в Украине
lvl80.pro
94% 55% 30% 22%28%

Какие задачи решают
мессенджеры
lvl80.pro

Какие задачи решают мессенджеры
lvl80.pro
Поддержка
Рассылка
Бот

В каких мессенджерах можно
решать эти задачи
lvl80.pro

В каких мессенджерах можно решать задачи (сложно)
lvl80.pro

В каких мессенджерах можно решать задачи (просто)
lvl80.pro

Последние новости
1. Whatsapp business
2. Реклама в Facebook с целью Whatsapp
3. ICO Telegram
4. Развитие Instagram
lvl80.pro

Куда движется рынок
1. Автоматизация всех мессенджеров
2. Smart-shopping в мессенджерах
3. Открытое API
4. Универсальные сервисы автоматизации
5. Легкое встраивание модулей оплаты
6. Чат-боты и Flow-боты как обязательное условие
7. Расширенные рекламные функции
8. Использование данных устройства для более персонализированного
общения
lvl80.pro

1Консультации и
поддержка
клиентов
lvl80.pro

7Решение
рутинных задач и
запросов
lvl80.pro

Правильный подход к
выстраиванию бота
lvl80.pro

1Определяем
цели и задачи
бота
lvl80.pro

Цели и задачи Flow-бота
1. Вовлечение клиента
2. Продажа товаров и услуг
3. Возврат клиентов
4. Повышение имиджа
5. Уменьшение нагрузки на КЦ и отдел продаж
6. Информирование клиентов
7. WOW-эффект
8. Улучшение пользовательского опыта клиента
lvl80.pro

2Определяем ЦА
и tone of voice
lvl80.pro

6Определяем
систему
автоматизации
lvl80.pro

Спасибо!
Виктор Локотков
facebook.com/olwlo
lvl80.pro

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