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BRINGING TEACHERS, STUDENTS
AND LEARNING RESOURCES
CONTEXTUALLY CLOSER
Fouad Zablith
Olayan School of Business
American University of Beirut



“Today we are not interested in people who know the capital of the
states, but need expert learners who know how to learn” Chris Dede
“It is a very
interesting read for
business classes.”
“It is a very
                              interesting read for
                              business classes.”




Oh, market clustering. Business
    intelligence example for
      INFO200 Chapter 9?
“It is a very
                                                        interesting read for
                                                        business classes.”




                          Oh, market clustering. Business
                              intelligence example for
                                INFO200 Chapter 9?




                                                      A perfect branding
                                                          example...


How can we explicitly link resources to our
          learning objectives?
Internet
                   Tech.



                     S
             S               S


         S          T            S


             S               S
Social                                Mobile
Media                S               Platforms
                 Classroom
Option 1




           http://www.flickr.com/photos/coreydahl/
Option 2




           http://www.flickr.com/photos/coreydahl/
Option 2




           http://www.flickr.com/photos/coreydahl/
Problem
                              Business School Curriculum

                                               English
                          Marketing            Courses
                  S       Courses

              S       S
                                Finance
                                Courses           Textbooks

          S       T       S
                                   Exams          Presentations
              S       S
                  S
                                  Syllabi
                                                         …
Problem
• It is getting harder for teachers to direct their students to
 resources relevant to their learning and course objectives
 due to:

  • Shift from offline, to blended or purely online environments
  • Continuous increase in online material making it hard for teachers
    to keep up
  • Lack of explicit context alignment between resources, learning
    objectives, students and teachers
Online Tool Example
                      • Mainly used as a
                       sharing platform

                      • Connections to the
                       learning concepts
                       are hard

                      • Flat design
                       approach

                      • Courses are
                       created in isolation
Proposed Solution
• Eliciting the context of courses and learning resources to
 better align them with teachers and students

• Instead of handling a course as a block and replicating
 this in online environments, we propose using
 conceptually connected graphs to support our learning
 objectives

• Engage teachers and students in transparently building
 the conceptual graphs throughout their learning
 involvement
In other words




                 VS
Introduction to Semantic Technologies
• The Semantic Web and Linked Data aim to create
 meaningful connections and links at the data level

• Publishing information follows well defined rules such as
 reusing existing resources, fixed references
 (URIs), choosing the right vocabulary, etc.

• Existing vocabularies are available (e.g. in the academic
 domain) to be commonly reused by information
 publishers, to enable seamless information exchange
Governments
                                                      Universities


Bibliography
                                         References

         And many more!

     “Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/”
Are we there yet?
In our Context


                                 Learning                  Video
    Course
                                 Concept                  Material

     isa                             isa                    isa

                   coveredIn     Viral      mentionedIn
   INFO_MKTG_250
                               Marketing
In our Context

                      Structured Conceptual Layer

                                                         Learning                    Video
                Course
                                                         Concept                    Material

                isa                                         isa                       isa

                                     coveredIn       Viral          mentionedIn
             INFO_MKTG_250
                                                   Marketing
http://linked.aub.edu.lb/resource/course/info_mktg_250


                                                               Semantic Relations

                Unique Identifiers
Semantic Graph Mockup of OSB Courses
Automatic Linking Workflow
Library
                      Publications                 Podcasts
Catalogue




                                       Courses
            YouTube                                           People
                                     Information




                             Linked Data
                               Platform
Linked Data Lucero Statistics

Entity Type                  Number of Instances
Courses                      580
Research Publications        16,000
Video Podcasts               2,200
Audio Podcasts               1,500
Open Educational Resources   640
YouTube Videos               900
University Buildings         100
Library Catalogue Books      12,000
Some Outputs                     Research Output Analytics

             Connecting
             Learning Material




   New Delivery Channels                                Geo
                                                        Connections
Crafting Personal Semantic Graphs
• While automation is good for existing structured
 information, it has limitations when concepts are
 embedded in the content, and at the level of personalizing
 learning experiences and resources

• In addition to automation, we need to engage teachers to
 semantically graph the delivery of their courses in their
 personal classrooms, enriched with learning resources
 that can be seamlessly added to the graph
Building Personalized Semantic Graphs



                   T
Additional Requirements
• Study the deployment of semantic sharing techniques that
 can be integrated in existing applications

• Support users in picking and linking to relevant areas of
 the semantic graphs

• Devise mechanisms to channel and adapt content based
 on specific learning contexts

• Secure the appropriate centralized platform to serve
 linked content
Advantages
Breaking Courses Isolation
                        Semantic
                         Engine




  INFO 200         INFO/MKTG 250       FINA 210



 Viral Marketing     Viral Marketing     ROI



                       Social ROI
Sharing
• Enhancing connections between educators and improving
 social engagement
                                          This is a nice
                                          VM video



   INFO 200           INFO/MKTG 250                        FINA 210



  Viral Marketing       Viral Marketing                      ROI



                          Social ROI
Sharing
• Enhancing connections between educators and improving
 social engagement
                                          This is a nice
                                          VM video



   INFO 200           INFO/MKTG 250                        FINA 210



  Viral Marketing       Viral Marketing                      ROI



                          Social ROI
Adaptive Content Discovery

                What are the
                slides related
                   to group
                  project 1?
                         S
                S              S


            S          T           S


                S             S
                       S
Adaptive Content Discovery

                What are the
                slides related
                   to group
                  project 1?
                                 I want to know
                         S         more about
                S              S viral marketing


            S          T           S


                S              S
                       S
Adaptive Content Discovery

               What are the
               slides related
                  to group
                 project 1?
                                I want to know
                        S         more about
               S              S viral marketing
               Where did I
               learn about
            S game theory?
                       T         S


               S              S
                      S
Adaptive Content Discovery

               What are the
               slides related
                  to group
                 project 1?
                                 I want to know
                        S          more about
               S               S viral marketing
               Where did I
               learn about webinar,
                        This
            S game theory? is it
                       T how      S
                       relevant to my
                            BBA?
               S               S
                       S
Retaining Knowledge




                                INFO200
                      CMPS209
ENG203
           MKTG210
Further Potential Use Cases
Student Assistant
                                                                MNGT
                                                                 210




                                 Office hours:                            Program
                                                      OSB
 Running          Chess          OSB 456
                                 MWF: 3-4pm
       interestedIn
                                                                   AUB
        Student
                                 Beirut Marathon
enrolledIn   completed
                                 11 Nov 2012
                                                       Person            Events
MNGT           FINA
 215           210                                              Books
                          You have to take
                          MNGT 210 next spring.
                                                   Hagop                    Run
                                  New chess book                          AUBRun
                                  at AUB library

                                                     Linked University
Student Context
                                                     Content
Towards Interactive Cases

Starbucks with the rise of                                 Title
                                 Organizations
social media.
This case explores…                                                Issues
                                                 Who
                             People
 Who is involved in
 this case?
   - Starbucks                                                              Assumptions
                                       Missing
   - Angry customer A                   Data               Case
 A customer posted a bad                                                    Learning
 feedback on facebook                                                       Concepts
                                                 Implementation
 about the company                                    Plan
                                                                        Summary
Related
material                                                                               Courses

                                                                     Learning
                                                                    Resources
                                                                                                 …..
Conclusions and Research Directions
• Semantic technologies can potentially contribute to:
  • Better support educators in directing learning content
  • Deliver more personalized and adaptive learning experiences
  • Move from isolated courses and degree delivery, to a richer and
    linked educational program
• Our future research directions include:
  • Analyzing the impact of semantic technologies on courses delivery
    in classrooms
  • Evaluating the enhancements in content discovery within learning
    environments
  • Investigate the assessment of students on learning
    concepts, rather than on course-based evaluations
Watch this space

      http://linked.aub.edu.lb




                                   Thank you
                             http://fouad.zablith.org
                                     @fzablith
Image Sources
• http://www.nytimes.com/2012/11/11/magazine/how-zara-
    grew-into-the-worlds-largest-fashion-
    retailer.html?pagewanted=all&_r=1&
•   http://openclipart.org/detail/172849/mobile
•   http://www.isle-aux-allumettes.com/town-hall/minutes.php
•   http://www.englishkey.com.mx/English%20for%20compan
    ies.html
•   http://business.time.com/2012/06/21/finding-a-job-in-
    2012-real-life-success-stories/

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Bringing Teachers, Students and Learning Resources Contextually Closer

  • 1. BRINGING TEACHERS, STUDENTS AND LEARNING RESOURCES CONTEXTUALLY CLOSER Fouad Zablith Olayan School of Business American University of Beirut “Today we are not interested in people who know the capital of the states, but need expert learners who know how to learn” Chris Dede
  • 2. “It is a very interesting read for business classes.”
  • 3. “It is a very interesting read for business classes.” Oh, market clustering. Business intelligence example for INFO200 Chapter 9?
  • 4. “It is a very interesting read for business classes.” Oh, market clustering. Business intelligence example for INFO200 Chapter 9? A perfect branding example... How can we explicitly link resources to our learning objectives?
  • 5. Internet Tech. S S S S T S S S Social Mobile Media S Platforms Classroom
  • 6. Option 1 http://www.flickr.com/photos/coreydahl/
  • 7. Option 2 http://www.flickr.com/photos/coreydahl/
  • 8. Option 2 http://www.flickr.com/photos/coreydahl/
  • 9. Problem Business School Curriculum English Marketing Courses S Courses S S Finance Courses Textbooks S T S Exams Presentations S S S Syllabi …
  • 10. Problem • It is getting harder for teachers to direct their students to resources relevant to their learning and course objectives due to: • Shift from offline, to blended or purely online environments • Continuous increase in online material making it hard for teachers to keep up • Lack of explicit context alignment between resources, learning objectives, students and teachers
  • 11. Online Tool Example • Mainly used as a sharing platform • Connections to the learning concepts are hard • Flat design approach • Courses are created in isolation
  • 12. Proposed Solution • Eliciting the context of courses and learning resources to better align them with teachers and students • Instead of handling a course as a block and replicating this in online environments, we propose using conceptually connected graphs to support our learning objectives • Engage teachers and students in transparently building the conceptual graphs throughout their learning involvement
  • 14. Introduction to Semantic Technologies • The Semantic Web and Linked Data aim to create meaningful connections and links at the data level • Publishing information follows well defined rules such as reusing existing resources, fixed references (URIs), choosing the right vocabulary, etc. • Existing vocabularies are available (e.g. in the academic domain) to be commonly reused by information publishers, to enable seamless information exchange
  • 15. Governments Universities Bibliography References And many more! “Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/”
  • 16. Are we there yet?
  • 17. In our Context Learning Video Course Concept Material isa isa isa coveredIn Viral mentionedIn INFO_MKTG_250 Marketing
  • 18. In our Context Structured Conceptual Layer Learning Video Course Concept Material isa isa isa coveredIn Viral mentionedIn INFO_MKTG_250 Marketing http://linked.aub.edu.lb/resource/course/info_mktg_250 Semantic Relations Unique Identifiers
  • 19. Semantic Graph Mockup of OSB Courses
  • 21. Library Publications Podcasts Catalogue Courses YouTube People Information Linked Data Platform
  • 22. Linked Data Lucero Statistics Entity Type Number of Instances Courses 580 Research Publications 16,000 Video Podcasts 2,200 Audio Podcasts 1,500 Open Educational Resources 640 YouTube Videos 900 University Buildings 100 Library Catalogue Books 12,000
  • 23. Some Outputs Research Output Analytics Connecting Learning Material New Delivery Channels Geo Connections
  • 24. Crafting Personal Semantic Graphs • While automation is good for existing structured information, it has limitations when concepts are embedded in the content, and at the level of personalizing learning experiences and resources • In addition to automation, we need to engage teachers to semantically graph the delivery of their courses in their personal classrooms, enriched with learning resources that can be seamlessly added to the graph
  • 26. Additional Requirements • Study the deployment of semantic sharing techniques that can be integrated in existing applications • Support users in picking and linking to relevant areas of the semantic graphs • Devise mechanisms to channel and adapt content based on specific learning contexts • Secure the appropriate centralized platform to serve linked content
  • 28. Breaking Courses Isolation Semantic Engine INFO 200 INFO/MKTG 250 FINA 210 Viral Marketing Viral Marketing ROI Social ROI
  • 29. Sharing • Enhancing connections between educators and improving social engagement This is a nice VM video INFO 200 INFO/MKTG 250 FINA 210 Viral Marketing Viral Marketing ROI Social ROI
  • 30. Sharing • Enhancing connections between educators and improving social engagement This is a nice VM video INFO 200 INFO/MKTG 250 FINA 210 Viral Marketing Viral Marketing ROI Social ROI
  • 31. Adaptive Content Discovery What are the slides related to group project 1? S S S S T S S S S
  • 32. Adaptive Content Discovery What are the slides related to group project 1? I want to know S more about S S viral marketing S T S S S S
  • 33. Adaptive Content Discovery What are the slides related to group project 1? I want to know S more about S S viral marketing Where did I learn about S game theory? T S S S S
  • 34. Adaptive Content Discovery What are the slides related to group project 1? I want to know S more about S S viral marketing Where did I learn about webinar, This S game theory? is it T how S relevant to my BBA? S S S
  • 35. Retaining Knowledge INFO200 CMPS209 ENG203 MKTG210
  • 37. Student Assistant MNGT 210 Office hours: Program OSB Running Chess OSB 456 MWF: 3-4pm interestedIn AUB Student Beirut Marathon enrolledIn completed 11 Nov 2012 Person Events MNGT FINA 215 210 Books You have to take MNGT 210 next spring. Hagop Run New chess book AUBRun at AUB library Linked University Student Context Content
  • 38. Towards Interactive Cases Starbucks with the rise of Title Organizations social media. This case explores… Issues Who People Who is involved in this case? - Starbucks Assumptions Missing - Angry customer A Data Case A customer posted a bad Learning feedback on facebook Concepts Implementation about the company Plan Summary Related material Courses Learning Resources …..
  • 39. Conclusions and Research Directions • Semantic technologies can potentially contribute to: • Better support educators in directing learning content • Deliver more personalized and adaptive learning experiences • Move from isolated courses and degree delivery, to a richer and linked educational program • Our future research directions include: • Analyzing the impact of semantic technologies on courses delivery in classrooms • Evaluating the enhancements in content discovery within learning environments • Investigate the assessment of students on learning concepts, rather than on course-based evaluations
  • 40. Watch this space http://linked.aub.edu.lb Thank you http://fouad.zablith.org @fzablith
  • 41. Image Sources • http://www.nytimes.com/2012/11/11/magazine/how-zara- grew-into-the-worlds-largest-fashion- retailer.html?pagewanted=all&_r=1& • http://openclipart.org/detail/172849/mobile • http://www.isle-aux-allumettes.com/town-hall/minutes.php • http://www.englishkey.com.mx/English%20for%20compan ies.html • http://business.time.com/2012/06/21/finding-a-job-in- 2012-real-life-success-stories/