The document provides tips for using social media and other online platforms for marketing purposes. It recommends publishing short, helpful articles online and distributing them across multiple platforms to build authority and drive traffic. It also suggests creating video content and using hashtags and retweets on Twitter to engage audiences and accumulate followers. Finally, it advises setting up Facebook pages for businesses and using paid advertising to promote content and find more fans or group members.

1. social media victories

2. schwerdtfeger [ shwert – feger ] …

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4. slideshare.net/g8patrick …

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7. …

8. we know the future …

9. … 2006 – 2.7 Billion / month 2009 – 31 Billion / month

10. … over 500 million users 2 nd largest search engine

11. today’s realities … Nielsen Survey, 2009 only 14% trust traditional advertising 3 70% trust peer reviews posted online 2 90% trust recommendations by friends 1

12. conversations are markets … 28

13. … 33

14. are you too busy? …

15. Canadians smart people … outrun your competition!

16. write 1 blog post, and … … 39 record as a podcast & discuss on video 4 blog carnivals & free e-book directories 3 publish on 000’s of article directories 2 push to Facebook , LinkedIn & Twitter 1

17. 65,000+ downloads 21 …

18. embrace new media …

19. websites versus blogs … RSS allows multiple-platform integration 3 you can subscribe to a blog via RSS feed 2 information is closer together on a blog 1

20. search engine ranking … robust link structure in the blogosphere 3 new content being posted all the time 2 lots of relevant content in one place 1

21. publish articles online …

22. distribution services …

23. article tactics … … author resource box : point to LinkedIn 3 show off and demonstrate your expertise 2 write helpful 500-word articles in your field 1

24. 93,700 listings on Google Patrick on Google … 51 …

25. article title ideas … … 5 simple steps [to achieve something] 3 5 unfair secrets [to improve results] 2 5 deadly mistakes [of a particular task] 1

26. are you an expert? …

27. anchor text for SEO BLOG improves ranking for “growth marketing” …

28. case history … in just 17 days!

29. improve SEO ranking … … put the link on those keyword phrases 3 add it to your ‘author resource box’ text 2 select your ideal keyword phrases 1

30. online keyword research

31. enter primary keyword phrase

32. most popular keywords India travel incredible package deals tourism travel & tourism deals in incredible India

33. location references

34. precision targeting

35. SEO tips & tricks … optimize anchor text for all internal links 3 ensure the URL includes those keywords 2 build one page for each keyword phrase 1

36. Google profiles (new) 37

37. control your online identity … 51

38. break …

39. Younger Older

40. Younger Older The internet is LESS personal. The internet is MORE personal.

41. Younger Older I need to meet someone face-to-face to really get to know them. If I only meet someone face-to-face, I don’t know anything about them yet.

42. Younger Older ONLINE transactions are not secure. OFFLINE transactions are not secure.

43. Younger Older If an online transaction goes wrong, I have absolutely no recourse. If an online transaction goes wrong, I can personally destroy their reputation. …

44. 85% of reviews are positive 37 …

45. who owns your brand?

46. the conversation …

47. 2009 twitter study … Pear Analytics, 2009 only 8.7% have “ pass-along value ” 4 8.5% are self-promotion and/or spam 3 38% are conversational between users 2 40% of tweets are “ pointless babble ” 1

48. …

49. social media “brand” head shot

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51. India travel …

52. profile pointers … use good keywords in profile description 3 take advantage of branding options 2 make sure your profile is NOT private 1

53. background images

54. 4 reasons to tweet … … life – share some of your personal life 4 wisdom – demonstrate your expertise 3 business – promote your products 2 community – interact with followers 1

55. 3 rd party tools … SocialOomph – automated tweets ++ 3 Twellow – find relevant prospects 2 TweetDeck – organize your following 1

56. TweetDeck dashboard

57. …

58. SocialOomph.com limited to 500 automated

59. automated tweets … … #videos – links to my YouTube videos 4 #questions – philosophical questions 3 #quotes – insightful & famous quotes 2 #webify – marketing tips from my book 1

61. accumulate followers … use #hashtags and RT’s generously 3 provide value in your tweets so others RT 2 follow & interact with relevant prospects 1

62. 68% of orders 85% of new customers

63. participate in the conversation … 31

64. the contacts …

65. primary advantages … excellent Google ranking for keywords 4 massive database of user information 3 users are searchable by their job title 2 effective & professional online resume 1

66. InControl Technical

67. emails from LinkedIn join groups

68. join the community … provide value in the public domain 3 yes, you have to interact with others 2 being on LinkedIn is NOT marketing 1

69. answer questions … 2 per week?

70. create or join a group

71. guest bloggers … share the post on LinkedIn groups 3 invite them to write a guest blog post 2 find experts in your field 1

72. Prime Energy 2 calls in 15 minutes

73. user statistics … claim high incomes 3 users are 64% male 2 average age is 41 1

74. build your network FAST …

75. should I upgrade? for most … NO!

76. primary benefits … more search results and introductions 3 see exactly who is viewing your profile 2 send InMail to non-network connections 1

77. 1 2 3 4 5

78. Learn from the best. …

79. pimp your profile!

80. pay-per-click advertising target by job title

81. point to a PDF …

82. my own example …

83. company profiles …

84. create your own … added visibility

85. Buddy Media + 300%

86. communicate with precision … 30

87. the community …

88. work life or personal life? … Professional Casual

89. facebook facilities … … pages – businesses and public figures 3 groups – people with similar interests 2 profiles – people with friends and family 1

90. accessibility … … pages – 0 hurdles (indexed by Google) 3 groups – 1 hurdle (profile but not friends) 2 profiles – 2 hurdles (profile & friends) 1

91. Travel Company ? keywords in page title … … Tourism Travel Deals in Incredible India

92. connections … … pages – no limit on “fans” 3 groups – no limit on “members” 2 profiles – limited to 5,000 “friends” 1

93. communication … … pages – no “messages”, only “updates” 3 groups – depends on size of membership 2 profiles – FB inbox & email notification 1

94. what are updates? …

95. groups versus pages … pages are indexed by search engines 3 pages have much more functionality 2 groups have email (members < 5,000) 1

96. Pizza Hut

97. the landscape …

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101. …

102. Joanne Smith Karla Jones tag people in photos … …

103. what do people like?

104. permission to tag? … get a written release anyway! 3 people can “un-tag” themselves 2 must be “friends” to tag someone 1

105. my own example … …

106. breast cancer patients … I am a SURVIVOR

107. Burger King 233,906 friends sacrificed!

108. profiles … easiest to connect 3 simple – one place 2 personal businesses 1

109. profiles – add links

110. info

111. spread the word … post fun events and invite your friends 3 post comments on other people’s walls 2 post stuff on your wall – ask questions! 1

112. groups … 2 nd easiest to connect 3 limited functionality 2 identify your target market 1

113. biggest group 180 x 540 pixels

114. Pluto was a planet …

115. Christine Comaford

116. pages … harder to get “fans” 3 lots cool options 2 any traditional business 1

117. creating a page

118. Pringles community

119. Barack Obama

120. Ben & Jerry’s

121. find members or fans get up to 300 offline marketing, promotions or contests 3 targeted pay-per-click (PPC) advertising 2 invite friends, share content & wall posts 1

122. 1 st milestone: 25 fans … easier to promote and market your page 3 create your own custom “vanity URL” 2 page no longer looks like an empty shell 1

123. PPC advertising

124. one possible strategy … take photos of attendees and tag them 4 promote the event using PPC advertising 3 post cool events people want to attend 2 create a page or group for your business 1

125. group / page combo … page points back to website or blog 3 page = commercial and sales oriented 2 group = non-commercial orientation 1

126. example …

127. add graphics & links

128. Adobe: real or fake?

129. engage your community … 29

130. the channel …

131. what inspires trust? Text Only Text with a Photo Audio Content Video Content Low High

132. primary advantages … … educational content is fast growing type 3 video is the richest form of online media 2 video is the future of online marketing 1

134. 34,684 videos submitted 425K email-verified votes

135. necessary equipment

136. set up your channel … … it’s a social network – so make friends! 3 take advantage of new channel options 2 match your social media branding 1

138. viewer statistics

139. … $4M to $60M+

140. copy tags 1929 Wall Street Stock Market Crash (Views = 89,693) So use the same (or similar) title, description & tags!

141. ask them to subscribe

142. more info … full explanation 3 outbound links 2 more keywords 1

143. distribution platforms

144. + 500%

145. get creative … … shock – show something remarkable 3 entertain – be humorous or clever 2 educate – offer useful information 1

147. leverage rich media … 54

148. cultural revolution source content “ Yes we can!” 32

149. what is your content? 38

150. the future is already here … it just isn’t evenly distributed yet. William Gibson, November, 1999

151. Web ify Your Business Internet Marketing Secrets for the Self-Employed Author & Speaker $ 20.00