This worksheet accompanies Chapter 55 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about marketing your business on popular bulletin boards like craigslist.

1. Bulletin Boards
© 2009, Patrick Schwerdtfeger
Online Classified Advertising
□ There are countless online platforms where you can post your advertisement.
□ Yahoo! Classified Ads http://classifieds.yahoo.com/
□ US Free Ads http://www.usfreeads.com/
□ Craiglist http://www.craigslist.org/
Notes
Posting on Bulletin Boards
□ Craigslist is the 12th most popular website in the country according to Alexa.
□ Recent ads are listed at the top and get pushed down as new ads are posted.
□ Users can’t post the same ad on consecutive days. Once per 7 days, max.
Notes
Create Multiple Versions
□ To post an ad each day, create 7 different versions, one for each day.
□ Measure the results for each ad and improve the worst performer each week.
□ You will quickly see which words and phrases get results (A / B testing).
Notes
Test Different Sections & Cities
□ Post your ad in different sections to see where it gets the best response.
□ Test different cities to see if one area performs better than the others.
Notes
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