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The Design Process



Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
Methodologies
                  & Processes
                                Solving Problems Systematically




Design 200: Introduction to Design               Department of Design
                                                 The Ohio State University
Methodologies
    Methodology

     • A body of practices, procedures, and rules used by
          those who work in a discipline or engage in an inquiry;
          a set of working methods.
    Design Methodology

     • Breaking down the design activity into steps.
     • A method to the madness.
Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
Processes
    Different types of design processes:

     • Linear
     • Cyclical
     • Branching
    The type of process used depends on the complexity of
    the product, and the organization of the design firm or
    office.


Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
Linear Processes


                1               2    3               4               5




Design 200: Introduction to Design       Department of Design
                                         The Ohio State University
Cyclical Processes


                1               2    3               4               5




Design 200: Introduction to Design       Department of Design
                                         The Ohio State University
Branching Processes

                                2

                1               2    3               4

                                2    3               4

                                     3               4               5

Design 200: Introduction to Design       Department of Design
                                         The Ohio State University
Design Process



Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
Overview
     1. Problem Definition & Constraints
     2. Research
     3. Design Cycle
     4. Production
     5. Evaluation & Review




Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
1. Problem Definition
       & Constraints
  • What does the client want? What are the client’s needs
      or goals for the design?

  • What is the scope of the project?
  • What is the proposed budget, timeline and other
      constraints?

  • Who are the intended users or target audience?

Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
2. Research
  • User Studies
  • Client Studies
  • Precedent Studies
  • Market Analysis
  • Benchmarking
  • Code and Legal Searching

Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
3. Design Cycle
  a. Concept Development
  b. Design Refinement
  c. Feedback
                                     a              b                c   d
  d. Finalization




Design 200: Introduction to Design       Department of Design
                                         The Ohio State University
3a. Concept
                     Development
  • Informed by Research phase.
  • Sketching, visual brainstorming.
  • Appearance, visual language.
  • What are the possibilities for the design? How can client
      and users needs best be addressed?

  • Ideation and Exploration

Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
3a. Concept
                     Development




Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
3b. Concept
                        Refinement
  • Turn rough ideas into presentable concepts.
  • Refinement, aesthetics, meaning.
  • Detailing, proportions, functionality.
  • Anthropometrics, ergonomics.
  • Manufacturing processes, materials.
  • Mock-ups, Models, Rendered Drawings.

Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
3b. Concept
                        Refinement




Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
3c. Feedback
  • Client Presentations
  • User Testing
  • Usability Analyses




Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
3d. Finalization
  • Creation of specific documentations of the design.
  • Hard numbers and concrete decisions are made.
  • VC: Final Comps
  • IS: Contract Documents
  • ID: Mechanical Drawings


Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
4. Production
  • Often this includes working with manufacturers,
      contractors, printers, and/or programmers to oversee the
      proper implementation and execution of the intended
      design.




Design 200: Introduction to Design   Department of Design
                                     The Ohio State University
5. Evaluation
  • Evaluate the success of the design.
  • Did it meet goals and expectations?
  • Did it solve the identified problem or opportunity?
  • Did it create new problems?

  • You’re only as good as your last job.

Design 200: Introduction to Design   Department of Design
                                     The Ohio State University

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03 The Design Process

  • 1. The Design Process Design 200: Introduction to Design Department of Design The Ohio State University
  • 2. Methodologies & Processes Solving Problems Systematically Design 200: Introduction to Design Department of Design The Ohio State University
  • 3. Methodologies Methodology • A body of practices, procedures, and rules used by those who work in a discipline or engage in an inquiry; a set of working methods. Design Methodology • Breaking down the design activity into steps. • A method to the madness. Design 200: Introduction to Design Department of Design The Ohio State University
  • 4. Processes Different types of design processes: • Linear • Cyclical • Branching The type of process used depends on the complexity of the product, and the organization of the design firm or office. Design 200: Introduction to Design Department of Design The Ohio State University
  • 5. Linear Processes 1 2 3 4 5 Design 200: Introduction to Design Department of Design The Ohio State University
  • 6. Cyclical Processes 1 2 3 4 5 Design 200: Introduction to Design Department of Design The Ohio State University
  • 7. Branching Processes 2 1 2 3 4 2 3 4 3 4 5 Design 200: Introduction to Design Department of Design The Ohio State University
  • 8. Design Process Design 200: Introduction to Design Department of Design The Ohio State University
  • 9. Overview 1. Problem Definition & Constraints 2. Research 3. Design Cycle 4. Production 5. Evaluation & Review Design 200: Introduction to Design Department of Design The Ohio State University
  • 10. 1. Problem Definition & Constraints • What does the client want? What are the client’s needs or goals for the design? • What is the scope of the project? • What is the proposed budget, timeline and other constraints? • Who are the intended users or target audience? Design 200: Introduction to Design Department of Design The Ohio State University
  • 11. 2. Research • User Studies • Client Studies • Precedent Studies • Market Analysis • Benchmarking • Code and Legal Searching Design 200: Introduction to Design Department of Design The Ohio State University
  • 12. 3. Design Cycle a. Concept Development b. Design Refinement c. Feedback a b c d d. Finalization Design 200: Introduction to Design Department of Design The Ohio State University
  • 13. 3a. Concept Development • Informed by Research phase. • Sketching, visual brainstorming. • Appearance, visual language. • What are the possibilities for the design? How can client and users needs best be addressed? • Ideation and Exploration Design 200: Introduction to Design Department of Design The Ohio State University
  • 14. 3a. Concept Development Design 200: Introduction to Design Department of Design The Ohio State University
  • 15. 3b. Concept Refinement • Turn rough ideas into presentable concepts. • Refinement, aesthetics, meaning. • Detailing, proportions, functionality. • Anthropometrics, ergonomics. • Manufacturing processes, materials. • Mock-ups, Models, Rendered Drawings. Design 200: Introduction to Design Department of Design The Ohio State University
  • 16. 3b. Concept Refinement Design 200: Introduction to Design Department of Design The Ohio State University
  • 17. 3c. Feedback • Client Presentations • User Testing • Usability Analyses Design 200: Introduction to Design Department of Design The Ohio State University
  • 18. 3d. Finalization • Creation of specific documentations of the design. • Hard numbers and concrete decisions are made. • VC: Final Comps • IS: Contract Documents • ID: Mechanical Drawings Design 200: Introduction to Design Department of Design The Ohio State University
  • 19. 4. Production • Often this includes working with manufacturers, contractors, printers, and/or programmers to oversee the proper implementation and execution of the intended design. Design 200: Introduction to Design Department of Design The Ohio State University
  • 20. 5. Evaluation • Evaluate the success of the design. • Did it meet goals and expectations? • Did it solve the identified problem or opportunity? • Did it create new problems? • You’re only as good as your last job. Design 200: Introduction to Design Department of Design The Ohio State University