Battle Of Small Thinking

We a re all stategists ,[object Object]

Strategia ,[object Object],[object Object]

[object Object],[object Object]

ESP (Emotional Selling Propositon) UBP (Unique Brand Personality)

De unde incepem… ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Despre obiective Northern Planner (Andrew Hovells, planner at Public, UK)

Identificarea problemei produsului Interogarea mixului de marketing Analiza situatiei generale de marketing a produsului Definirea obiectivelor si strategiei publicitare ,[object Object],[object Object],[object Object],Analiza relatiei consumator - produs Definirea manierei in care publicitatea poate ajuta produsul Consumatorul Analiza SWOT a produsului

(Insight) 5 + Adevar despre produs = … Adevar despre consumator (Brand Truth) (Thoght)

The Big Idea One clear and compelling thought about the brand

Perspectiva ,[object Object],[object Object]

Te iubesc Diseara ies cu baietii

Alte exemple… ,[object Object],[object Object],[object Object],[object Object]

Caracteristicile unei strategii corecte ,[object Object],[object Object],[object Object],[object Object]

Cum stim ca am gasit solutia potrivita? ,[object Object]

Rolul unui strategic planner ,[object Object],[object Object]

Battle Of Small Thinking

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