1. Definining | Relevance | Research methodology | Research results | Conclusions
What is CSR?
Corporate social responsibility:
• “A concept whereby companies decide voluntarily to
contribute to a better society and a cleaner
environment” (European Commission, 2001)
• “Actions made by companies on a voluntary basis in
terms of integrating social and environmental
concerns in their operations with its stakeholders”
(Castelo Branco & Rodriguez Lima, 2007)

2. Definining | Relevance | Research methodology | Research results | Conclusions
CSR features
Mihail Gorbaciov
Green Cross International, President
We need a new system of values, a system of
the organic unity between mankind and
nature and the ethic of global responsibility.

3. Definining | Relevance | Research methodology | Research results | Conclusions
Why CSR?

4. Definining | Relevance | Research methodology | Research results | Conclusions
Questions and answers

5. Thank you!

6. Thank you!