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Design at the Edges - UX Design for Developing Countries

Imagine spending one month’s income on your next mobile phone. Or having to courier it to another town to recharge the battery. Or not being able to read what is written on its screen. These are everyday realities for people living in poor, developing countries. But mobile usage is exploding throughout the developing world. How should you think differently about design in this context? What does it mean to create appropriate design?

This presentation will explore the challenges and approaches to designing for mobile in developing countries, and will use case studies to help bring these insights to life:

- Bridge International Academies is building hundreds of schools throughout the slums of Kenya that cost $5 per month to attend, and wanted to use technology help the schools run better. But how do you design a complete enterprise management system to run on a $50 phone?

- Refugees United uses mobile technology to help bring together families separated by war and natural disasters. But how do you design a mobile online networking platform for people who have only occasional access to a shared mobile phone?

- Motorola wanted to create a phone for poor illiterate people. How do design a handset user interface so that people who cannot read are able to use it?

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Design at the Edges - UX Design for Developing Countries

  1. Design at the Edges
  2. Design for Developing Countries
  3. Design for the Poorest
  4. Lessons Learned
  5. Reference Points
  6. Superficial Differences
  7. Society is Organised Differently
  8. guuleed / Flickr Life’s Practicalities are Different
  9. The Reboot / Flickr Difference: We Get It
  10. johnjoh / Flickr ‘Developing’ Varies
  11. Literacy
  12. raymondjune / Flickr Mobiles
  13. andresnilsson1976 / Flickr Grid Electricity
  14. Lesson ‘Developing’ Varies 14
  15. Improvisation
  16. fbester / Flickr Uneven Infrastructure
  17. maisha_elonai / Flickr Access Happens
  18. kiwanja / Flickr Charging Happens
  19. Fenix Turning into Business
  20. dharma_for_one / Flickr Improvisation Mindset
  21. Resource Driven Design
  22. yum9me / Flickr SMS, Ubiquitous Platform
  23. Enterprise-Grade SMS
  24. EU Humanitarian Aid & Civil Protection / Flickr Front-line Field Staff
  25. World Bank / Flickr Maternal Health
  26. Internews / Flickr Community Radio Stations
  27. capcase / Flickr The Swiss Army Knife
  28. Quality Education for $5
  29. Bridge International Academies Standardisation & Data
  30. Poor Infrastructure
  31. Bridge International Academies $50 Android Devices
  32. Bridge International Acadmies $80 Refurbished e-Readers
  33. Lesson Allow for Improvisation 33
  34. Lesson Assess Resources 34
  35. Communities
  36. ne / Flickr Literacy Rates Often Low
  37. dharmasphere / Flickr Technological Literacy
  38. wink / Flickr Proximate Literacy
  39. otama / Flickr ATMs
  40. EU Humanitarian Aid & Civil Protection / Flickr Reuniting Refugees
  41. Refugees United Extended Communities
  42. Refugees United Many People, One Device
  43. One Account, Many People
  44. Lesson Distributed Capabilities 44
  45. Lesson Personal is Shared 45
  46. Meaning
  47. Artii / Flickr Low Literacy = High Literality
  48. Ringtone Icon
  49. swamibu / Flickr China
  50. m4roon3d / Flickr India
  51. zz77 / Flickr Ethiopia
  52. onecle / Flickr Thailand
  53. Motorola Learned Metaphors
  54. amrefrance / Flickr Giving Instructions
  55. Daktari Diagnostics Literate, Low Education
  56. Lesson Abstraction Doesn’t Work 57
  57. Lesson Representation Matters 58
  58. Navigation
  59. Amazon Navigation is Learned
  60. bluekdesign / Flickr Models are Hard
  61. Free Photo Fun / Flickr ‘Spatial’ Design Works Better
  62. The Reboot / Flickr Mobiles Make this Difficult
  63. Motorola Shallow Navigation, Spatial Design
  64. Lesson Keep Navigation Shallow 65
  65. Lesson Spatialise the Design 66
  66. Lesson Touch is Wonderful 67
  67. Change
  68. swankalot / Flickr Developed Markets Are Slow
  69. Change is Normal
  70. andrewcurrie / Flickr Electronic Payments
  71. oddwick / Flickr Internet Access
  72. meemoo / Flickr Micro-business Bookkeeping
  73. japsden / Flickr QR Codes
  74. Lesson People Will Try Things 75
  75. Lesson Change is OK 76
  76. Design at the Edges
  77. Design is the Same
  78. Different Pragmatics
  79. Future Consumers
  80. Thanks! Gabriel White @smallsurfaces