Design at the Edges - UX Design for Developing Countries
Imagine spending one month’s income on your next mobile phone. Or having to courier it to another town to recharge the battery. Or not being able to read what is written on its screen. These are everyday realities for people living in poor, developing countries. But mobile usage is exploding throughout the developing world. How should you think differently about design in this context? What does it mean to create appropriate design? This presentation will explore the challenges and approaches to designing for mobile in developing countries, and will use case studies to help bring these insights to life: - Bridge International Academies is building hundreds of schools throughout the slums of Kenya that cost $5 per month to attend, and wanted to use technology help the schools run better. But how do you design a complete enterprise management system to run on a $50 phone? - Refugees United uses mobile technology to help bring together families separated by war and natural disasters. But how do you design a mobile online networking platform for people who have only occasional access to a shared mobile phone? - Motorola wanted to create a phone for poor illiterate people. How do design a handset user interface so that people who cannot read are able to use it?
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Design at the Edges - UX Design for Developing Countries
- 2. Design for Developing Countries
- 3. Design for the Poorest
- 7. Society is Organised Differently
- 8. guuleed / Flickr Life’s Practicalities are Different
- 9. The Reboot / Flickr Difference: We Get It
- 10. johnjoh / Flickr ‘Developing’ Varies
- 11. Literacy
- 13. andresnilsson1976 / Flickr Grid Electricity
- 15. Improvisation
- 16. fbester / Flickr Uneven Infrastructure
- 17. maisha_elonai / Flickr Access Happens
- 18. kiwanja / Flickr Charging Happens
- 20. dharma_for_one / Flickr Improvisation Mindset
- 22. yum9me / Flickr SMS, Ubiquitous Platform
- 24. EU Humanitarian Aid & Civil Protection / Flickr Front-line Field Staff
- 25. World Bank / Flickr Maternal Health
- 26. Internews / Flickr Community Radio Stations
- 27. capcase / Flickr The Swiss Army Knife
- 28. Quality Education for $5
- 31. Bridge International Academies $50 Android Devices
- 32. Bridge International Acadmies $80 Refurbished e-Readers
- 35. Communities
- 36. ne / Flickr Literacy Rates Often Low
- 37. dharmasphere / Flickr Technological Literacy
- 38. wink / Flickr Proximate Literacy
- 40. EU Humanitarian Aid & Civil Protection / Flickr Reuniting Refugees
- 42. Refugees United Many People, One Device
- 43. One Account, Many People
- 46. Meaning
- 47. Artii / Flickr Low Literacy = High Literality
- 48. Ringtone Icon
- 54. amrefrance / Flickr Giving Instructions
- 55. Daktari Diagnostics Literate, Low Education
- 58. Navigation
- 60. bluekdesign / Flickr Models are Hard
- 61. Free Photo Fun / Flickr ‘Spatial’ Design Works Better
- 62. The Reboot / Flickr Mobiles Make this Difficult
- 63. Motorola Shallow Navigation, Spatial Design
- 67. Change
- 68. swankalot / Flickr Developed Markets Are Slow
- 69. Change is Normal
- 70. andrewcurrie / Flickr Electronic Payments
- 71. oddwick / Flickr Internet Access
- 72. meemoo / Flickr Micro-business Bookkeeping
- 73. japsden / Flickr QR Codes
- 74. Lesson People Will Try Things 75
- 77. Design is the Same
- 79. Future Consumers