1. Corporate Communications Strategy 2012

2. The Problem
• The gaming industry and gamers think that
Curse, Inc. is just the website Curse.com
• Curse, Inc. is a corporate entity that owns more
than 64 gaming websites

3. The Objective
• Educate the gaming industry and gamers about
Curse, Inc.
• Establish Curse, Inc. as a corporate and
respected media company that is reliable and
attractive to industry partners.

4. The Strategy
• Reach out to press industry influencers and
educate them about Curse, Inc.
• Use Curse.com Facebook and Twitter pages as
a hub that directs to content published in any of
the other Curse sites
• Show other websites owned by Curse, Inc. in
Curse.com.

5. Press Coverage
Audience
Members of the gaming industry and
potential partners
http://onforb.es/Mr5oCV

6. Press Coverage
Audience
Members of the gaming industry and
potential partners
http://bit.ly/X70vpo

7. Press Coverage
Audience
Members of the gaming industry and
potential partners
http://bit.ly/13AQ0Ph

8. Facebook
Audience
Curse Gaming Community
http://on.fb.me/118shX3

9. Twitter
Audience
Curse Gaming Community
http://bit.ly/WXxFYA

10. Website
http://www.curse.com
Audience
Curse Gaming Community

11. The Results
• Obtained media buys and partnerships with
industry leading company such as EA, Sony
Online Entertainment, NC Soft, Logitech, Intel
and Alienware.