1. MERCHANDISING
Prepared By,
Sagar Gadekar

2. DEFINATION OF MERCHNDISING
According to the American Marketing Association
“Merchandising is the Planning involved in the
Marketing in the right merchandise in right Place at
the right time in the right quantities at the right
prices. ”
 “Planning and implementing of the acquisition,
handling and monitoring of merchandise categories for
an identified retail organization”

3. IMPORTANCE OF MERCHANDISING
 Role in Marketing Plan
 Customer Attention.
 Build Business Image.
 Create an Environment.
 Grouping into category.
 Meet Future Demand.

4. FUNCTIONS OF MERCHANDISING
 Analysis of Market opportunity.
 Creation of Merchandising Plan.
 Selecting Supply Base.
 Product Development and supplier Performance
Management.
 Presentation of Merchandise at Point of Sale.

5. STEPS IN MERCHANDISING
PLANNING
1. Gathering information.
2. Selecting and interacting with Merchandise
Source.
3. Evaluation.
4. Negotiation.
5. Concluding purchases.
6. Receiving and stocking merchandise.
7. Reordering .
8. Re-evaluation.

6. CATEGORY MANAGEMENT
 Definition of Category
 “A Category is usually defined as a group of
mutually substitute items.”
 According to Nielsen
“A category Management is Process that involves
managing product category as the business unit
and customizing them to satisfy customers needs.”
 According to Business Dictionary,
 Category Management is a marketing strategy in
which a full line of product (instead of the
individual product or brands) is manage as a
strategic business.

7. PROCESS OF CATEGORY
MANAGEMENT
 Category Definition.
 Category Role.
 Category Assessment.
 Category Scorecard.
 Category Strategy.
 Category Tactics.
 Plan Implementation.

8. PRIVATE LABEL BRANDS
 Advantages of Private Label Brand.
 To the Manufacturer.
 To the Retailer.