ccd , starbuck

1. CCD alignment strategies with SB By: 1. Chandan 11. Swapnil 111. Gagan 1V. Sandeep V. Priya VI. Parvez

2. Basic business/competitive strategy @ Coffee day Product Diversification More personalized attention to the customer Introduce Break Dance Classes Being more local Ambience Music Quality Wi-Fi Zones Time Pricing

3. Identify a functional strategy for Coffee day in alignment with the above. Increase employee training cost Increase new product launches Hire Multi-talented employees

4. Identify the workforce requirements (in terms of employee competencies & behaviors) this strategy requires. Jovial Highly inclined towards customer service If Customer exceeds bill threshold , employees should give a demo break dance for them High energy level

5. Specify HR activities necessary to produce the effect of a Starbucks coffee shop Increase incentives (Bean stock) Yoga Programs Spiritual fulfillment Higher management should know all employees by their name

6. Metrics that can be measured for the success of HR strategy. Avg time of customer spent TAT for Customer Delight level of Customer Repeat Purchase level of customers

7. Thank You