The job of design includes working with decision makers, collaborating to accomplish business goals. Building a shared understanding of abstract concepts, and complex decisions is as important to a designer’s success as the quality of their work. Relying on rationale and persuasive powers to get support for that work leads to unpredictable and frequently unproductive outcomes. Effective strategies use a broader spectrum of tactics to start collaboration, get buy-in and share knowledge. Reliable presentation strategies have emerged from years of observation and experimentation in a wide array of situations. Learn to create a presentation strategy, identify purposeful details, and handle difficult moments. Be more successful by using work presentations as an opportunity to connect and make progress.

1. Presenting to
Decision Makers
Gail Swanson
@practicallyUX

2. -George Orwell
“Some ideas are so stupid
that only intellectuals
believe them.”

3. Design is change.

4. Human centered change

5. Your Role

6. Your Role
Rebel
l

7. Your Role
Rebel
l
Organizer
V

8. Your Role
Rebel
l
Organizer
V
Helper
U

9. Your Role
Rebel
l
Organizer
V
Helper
U
Advocate
.

10. Your Role
Rebel
l
Organizer
V
Helper
U
Advocate
.
Four Roles of Social Activism - Bill Moyer

11. Is it good?

13. Is it right for us?

14. Who are you talking to?

15. Who are you talking to?
Point of View

16. Who are you talking to?
Point of View
Pressures

17. Who are you talking to?
Point of View
Pressures
Rewards

18. Who are you talking to?
Point of View
Pressures
Rewards
Priorties

20. They don’t know what
you know.

21. They don’t know what
you know.
You don’t know what
they know.

22. We can get A to do B if they
believe ___________.

23. A narrative endows information
with meaning.

24. Talk about risk.

25. yes, and...

26. The work to create the design is
as valuable as the design itself.

27. Things will go wrong.

28. Tactical Language

29. Tactical Language
Build common ground

30. Tactical Language
Build common ground
Strip phrases

31. Tactical Language
Build common ground
Strip phrases
Paraphrase

32. “Just tell us the best practices
and we’ll do the rest.”

33. Appreciate progress

34. The experience of you

35. Gail Swanson
@practicallyUX
Thank you.