2010-10-27 presentation to AFP Midland Tx

1. 1
Parties with a Purpose
You can turn your
next
fundraiser into…

2. 2
The Best Party in Town !
Champagne Dreams or…
…Beer Budget.

3. 3
And at the end of this party...
Your party favor...
Five Tips to Make Extra Money
Five Tips to Save Extra Money

4. 4
What’s the difference between
an event and a party?
“Are we having
fun yet?”

5. 5
Parties are about Love AND $
“But
Fundraisers
are such a
headache. ”

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Gail’s Ten Pointers for Securing
Sponsors for your Event
6
Start Early - at least 9 Months ahead.
Set a goal.
Deploy a committee and a chair.
Create a SHORT prospect list.
Go to last year’s sponsors first.

7. 7
Target top prospects FIRST.
Use personal connections.
Sponsorships = Marketing. What sort of visibility do they need?
Identify unique sponsorship opportunities within your event.
Make each sponsorship level special; create individualized fact
sheets.

8. 8
It’s not about the canapés…
It’s about your strategy.
Here are your 10 steps:

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Step #1 is Set your Attitude.
“We are going to throw the party of the
decade in our town!” How?
by saying...

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Step #2 is Branding
Name it & Claim it…

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Married to your Brand?
Maybe it’s time for something new?
“I promise to
cherish
“Winterfest” in
sickness and in
health.”

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Is Your Brand
Fresh and
Local?

13. 13
Picture This
Reading, Writing and Rhythm
Memphis Literacy Council
(Anti) Wrecking Ball
Preservation Alliance of Minnesota
Bourbon and
BurlesqueNew Orleans Contemporary Arts Center

14. 14
What’s in a Name?
Masquerade Ball
Design for a Cure
Gala in the Garden
Evening Under the Stars
Light the Night
Gala for Hope
Annual Gala
Rainforest Foundation Almay Concert to Celebrate the
Rainforest Fund’s 21st Birthday
25th Anniversary Gala
Spring for a Cure
Evening of Hope

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Step # 3 is Fill the Bus…
…with the best committee.

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Step #4 is in the Planning
Timeline
$$$$$$$

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$ Lay down the law
(for your committee!!!)
$ EVERYTHING Donated
$ Fancy doesn’t equal Good
(Find a Bad Cop to Enforce your Goals)
Tough Love Tips

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Step #5 is Building the Buzzzzz
Facebook, Facebook, Facebook

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The 3B’s for FB
Birth
Decide who/how many people will post.
Figure your Frequency.
Determine your “voice.”
Have content on your page before
inviting fans.
BuildBirth
Boost

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3 B’s for FB
Build Up
Photos of People getting ready, the venue, anything cool.
Talk about Auction items.
Real News, not fake news.
Once a week -- then once a day.

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The Three B’s of FB
Boost
Boost your Sponsors
Boost your Friends
Boost your Celebs
Boost your Venue
Boost your Band
Link, Link, Link

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Media Coverage?
He might enjoy a fun event.
Invite that friendly reporter or the girl you spoke to on
the assignment desk. But no strings attached…AND it’s comp.

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Step #6 Board Members have a job!
Hosts and hostesses...roll out the red
carpet for key guests.

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How to get the “right people” to attend.
VIP’s on committee
Honor a VIP, but it make it genuine
On the Invitation; Honorary Hosts
Private reception, pre-event
Call them...get them!

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Step #7 is Atmosphere

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Step #8 is the Program
Think like a Producer
Keep it short
Use an emcee
Call To Action!

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Step #9 is Enlist for Next Time
Before you go home…

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#10 The Party is Over…
The Day After “to do” List
• Call key guests for feedback.
• Post photos on your web site.
• Call sponsors to say “thank you.”
• Have Board Members call guests
who spent $$$ at the auction

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Five Ways to SAVE extra $$$
• Décor. Balloons, Crepe Paper, Candles
• Nix the Expensive Hotel
• There IS such a thing as a “free band.”
• Budding Photographer (build their portfolio)
• Do you really need the AV package?
Bonus Idea:
• Rethink your time of day.
“I sure do
love a
bargain.”

30. 30
Five Ways to MAKE extra $$$
• Sell the centerpieces
• A raffle
• Have a booth and sell something
• Sell Polaroid photos
• A contest
“I know there’s more
money out there
somewhere...”

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The Auction...
DO keep MEN in
mind. (but what
about this car?

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The Auction...
#1 Rule:
Get Deep Pockets in the door!

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