This learning resource shall guide you with basics of E-Marketing. You can transform traditional business model to online business model with small management planning and technical know how. e-Welcome!

1. Welcome to Session on
E-marketing
Avinash MurkuteFor academic purposes only1

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Unprecedented opportunity for knowledge-rich
organizations
Cost-effective to build a global brand & reputation
Instrument for business development
Many benefits
internal communication
Knowledge management
Market intelligence
Project management
Why E-marketing

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Why do you want to be on the World Wide Web?
Who are your customers, and who do you want to attract
to your site?
What do your organization want?
What keeps people on site, and what persuades them
whilst they are there? Inform, amuse and benefit your
visitors!
What makes people return to site, and what makes them
reply?
Six Things Before You Start

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Conventional
06:30 Leave home
08:00 Flight to city
10:30 Visit fair (5-10)
12:30 Lunch with client (1)
14:00 Seminar (40)
15:30 Client meetings (2)
17:00 Leave for airport
21:00 Back home
Life in E-marketing
 08:30 Leave home
 09:00 Check email (10)
 10:00 Issue e-zine (3,000)
 11:00 Create press room on
website
 11:30 Web meeting (7)
 14:00 Webinar (20 + 1000)
 15:00 Brief copywriter
 16:00 Update social
networks (3 + 100)
 18:00 Back home
New

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Conventional
Product
Price
Place
Promotion
Additional
Planning
Production
Publishing
4 P’s and additional 3 P’s

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1. Blogs
2. Minute lectures
3. E-mail marketing
4. Newletters
5. Webinars & Webcasts
6. Virtual worlds
7. New media
8. Surveys & Quiz
9. E-learning & Knowledge management
10. Podcasts & Vodcasts
E-marketing programs

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 Increasing visits
 Measure by web analytical package
 Unique visitors, visits/visitor, pages/visit
 Assess & improve the quality of visits
 Introduce user interaction
 Measuring the effectiveness of communication
 Surveys
 E-Marketing impact/return-on-investment
Quantify customers: 4 layers

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Blogging
Types of Blogs
 Company blog
 CEO blog
 Expert / guru blog
 Crisis blog
 Team blog
 Product blog
Reasons for Business
Blogging
 Communicate with users
 Brand & reputation building
 Drive traffic to your website
 Project management
 Market intelligence
 Knowledge management

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What?
Web syndication is a form of syndication in which a section of a website is
made available for other sites to use
How?
Create a machine readable content stream
Automatic in most content management systems
Pros:
a ‘what’s new’ service to partners, who then provide highly targeted traffic
An inbox to the internet for knowledge workers
Cons: too many streams to choose from
Syndication

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What?
Web syndication is a form of syndication in which a section of a website is
made available for other sites to use
How?
Create a machine readable content stream
Automatic in most content management systems
Pros:
a ‘what’s new’ service to partners, who then provide highly targeted traffic
An inbox to the internet for knowledge workers
Cons: too many streams to choose from
Syndication

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(Automatic) digest, Flash alert, Newsletter / Electronic
magazine
Active promotion of website content
Key success factor:
Development of permission-based mailing lists
Metrics:
Open rate
Click-through rate
Conversion rate
E-mail Marketing

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Get a good location
Give people what they want
Lure them in with enticing offers
Make shopping (browsers) a pleasure
Signpost things clearly. Give directions.
Sell more while they are in shop. 1:3
Keep in touch
Similarities in: Malls & E-shop

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Is it pleasure to visit – with easy to read script?
Are transactions easy?
Does it feature benefits or just product names?
Does it involve or confuse?
Does it try to learn about customers?
Does it work hard to get replies?
Is it quick?
Your E-Shop Checklist

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Database is very important.
Grow it.
Add, Delete, Modify and Maintain it.
Quantify business from each contact.
Database

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Thank You
Avinash Murkute
E-mail: avinash@galaxy4u.in
Mobile: +91-9822698070 / +91-9637796308