Keynote delivered at ironSource's Digital Insider Summit 2019 to highlight FileZilla business strategy to monetize Open Source.

1. Roberto Galoppini
FileZilla, Director of Strategy
The FileZilla Way
to Monetize Free
Software

2. FileZilla, the Linux
of file transfers

3. FileZilla by numbers
18+ 57
Available in 57 lang
on Mac and Linux
100M
Downloads p/yYears

4. ● Monetizing open source
was a taboo until recently
● Despite ‘weak signals’ from the
industry - see “Roads and Bridges:
The Unseen Labor Behind Our
Digital Infrastructure” by the Ford
Foundation - it’s still unclear if the
industry will tackle this issue
● At FileZilla, we created a
three-legged strategy to address it
Open source
sustainability

5. Maintenance
cost
Stakeholders’
trust
Open source developer challenges
Development
cost

6. 1
2
3
Goals
Finding sustainable
revenue sources
Preserving a great user experience
Maintaining a high standard in terms
of compliance/trust

7. 1
2
3
Goals
Finding sustainable
revenue sources
Preserving a great user experience
Maintaining a high standard in terms
of compliance/Trust

8. FileZilla Pro =
FileZilla
+
support for cloud
protocols

9. FileZilla Pro
the professional
FTP solution

10. 1
2
3
Goals
Finding sustainable
revenue sources
Preserving a great user experience
Maintaining a high standard in terms
of compliance/trust

11. At first a steep
learning curve..

12. Why ironSource
● Clear installation flows
● Full installation process control
○ Premium offers whitelist
○ Dedicated campaigns
● Transparency and commitment to compliance

13. The impact of
a long term
partnership
Over time, ironSource’s
understanding of
Filezilla traffic enables
to identify the best
offers for our users,
increasing performance
in the long term
Time
Revenues
Revenues trend

14. Affiliate industry
Thanks to Microsoft, Google and
the most reputable industry
actors, the Clean Software
Alliance is in place. Yet we keep
facing issues, sometimes even
severe ones, and we need to
work harder to turn it into a sort
of Global ‘Chamber of
Commerce’, aimed at nurturing
the interest of its associates.
CSA and beyond

15. 1
2
3
Goals
Finding sustainable
revenue sources
Preserving a great user experience
Maintaining a high standard in
terms of compliance/trust

16. Integration &
partnerships
Tight integration with
blockchain-based end-to-end
encrypted cloud storage exclusive
features delivered in partnership
with a distributed cloud provider

17. Ethical Ads
On site direct advertising without
compromising on end-users’
privacy

18. FileZilla strategy
Expanding
our product line
(FileZilla Pro)
Special advertising
programs
(Storj, Ethical Ads)
Premium
offers
(ironSource)

19. Thank you!