The document discusses the labour theory of value and proposes a labour theory of brand value. It suggests that the value of a brand is determined by the labour that goes into creating meaning and storytelling around a product, especially in the context of digital platforms and social media which allow brands to build whole worlds online. It also contrasts this world-building approach of major brands with an alternative of focusing on efficient production and vague but interesting products.

4. “work of” “goods made”
http://rivetin.gs/artefact

5. two types of
principle
workbut just one

17. http://rivetin.gs/sennett

24. what if there
are dialectic and
dialogic
structures &
cultures too?

36. modern economics:
the value of a thing is
determined by what one
is willing to give up to
obtain the thing

37. The labour theory of value
the value of something
is determined by the
labour that went
into its production

38. perhaps there’s a
labour theory of
brand value*
*it might need a better name, mind

39. Field Notes

40. £0.99 £3.33
per padper pad

41. “marketing is
world building.
With unlimited
bandwidth we can
now show you the
world.”
@TobyBarnes

43. We’d rather
buy this world...

44. ...thanthis world

45. big brands find
factory
hollow
this hard because of their

47. make brand
vaguely interesting
& buy loads of media
make product
very efficiently

48. Marx was
half right...

49. it’s not about the
meansof production
http://rivetin.gs/sneveoslo

50. it’s about the
meaningin production

51. Labour theory
of brand value:
you have to make everything
with the infinite canvas of
the internet in mind http://rivetin.gs/legoinside

52. I’m really interested in the making
of ‘it’ -where the making is part of
the story of the ‘it’...
thomas heatherwick
“
”
http://rivetin.gs/heatherwick

58. four ways to break apart
dialectic brandsand make them actually useful in a year that doesn’t start with 19..

74. “It’s not research
and development,
but persistence
of vision...” Stuart Wood
Head of innovation
Heatherwick studio

82. thank you
john v willshire
http://smithery.co
@willsh
john@smithery.co
artefact Cards
http://shop.smithery.co