18. “
all our metaphors are broken.
The network is not a space, and
it’s not time, it is some other
kind of dimension entirely.
”
@jamesbridle
http://booktwo.org/notebook/sxaesthetic/
19. “
all our metaphors are broken.
The network is not a space, and
”
it’s not time, it is some other
kind of dimension entirely.
@jamesbridle
http://booktwo.org/notebook/sxaesthetic/
34. “ a mechanical metaphor,
the infamous
transmission model ”
Prof. Mark Hobart, SOAS, on the dominant media metaphor
http://mediasocialchange.net/2011/05/06/metaphors-of-media-and-social-change/
39. Six Sigma seeks to improve
the quality of process
outputs by identifying and
removing the causes of
defects and minimizing
variability in manufacturing
and business processes. Wikipedia
43. “ media is the
connective
tissue of society ”
clay shirky,
cognitive surplus
44. “ media is a
vehicle for
knowledge ”
cesar hidalgo
MIT media lab
45. “ just like
Mediabuildings, devices,
is hybrid,
spaces, events etc.
Nothing is all-digital any more
that it’s all-physical.
”
Dan Hill, @cityofsound
46. edia is product is brand is med
oduct is brand is media is produ
rand is media is product is bran
edia is product is brand is med
oduct is brand is media is produ
rand is media is product is bran
edia is product is brand is med
oduct is brand is media is produ
rand is media is product is bran
47. we need new
metaphors to
deal with what
comes next
50. “reshoring”
shipping costs up?
labour costs as % down?
Then you bring it back home
http://www.inc.com/eric-markowitz/the-long-journey-home-why-manufacturing-is-returning-to-the-usa.html
52. “ The internet is biased
towards fact.
People don’t care about your
brand mythology, they care about
where your product is made and
what’s in it.
”
douglas rushkoff
63. 1. Clients will be closer to
making things...
2. people will look more closely
at the things they buy...
3. Things contain media for
agencies to create for...
95. Labour theory
of brand value:
make every product with
the infinite canvas of
the internet in mind
Picture: Greg Petchkovsky
http://vimeo.com/43442146