1. Sport & the Media
Lecture: 5/15/12
University of Cincinnati
By Jackie Reau

2. Current Events Quiz

3. Sports Media Discussion
•NBA Playoffs: LA Clippers/OK City
•Players Championship: Does Tiger Matter?
•Should the Crosstown Shootout continue?

4. Tips for Interviews
•Research the person: now and then
•What’s the lead of your story/conversation?
•Prepare at least 10 questions
–Five on what’s happening now
–Five on what has happened
•What’s the back story (how, why)

5. In-Class Discussion
•Group 1: NFL Commissioner Rodger Goodell
on the future of the NFL
•Group 2: Bob Castellini on the Reds season
and his hopes for the Playoffs
•Group 3: Whit Babcock and his goals for
women’s sports success at UC

6. Coach Press Conference
•http://www.youtube.com/watch?v=7EChnZTJicw
•http://www.youtube.com/watch?v=aoMmbUmKN0E
•http://www.youtube.com/watch?v=9llrpAizctw
•http://www.youtube.com/watch?v=d6ezVZbYcCo
•http://www.youtube.com/watch?v=mv9zpdTmt-k

7. Coach Press Conferences
•Preparation of talking points
•Three key messages you want to share
–Address the situation
–How the situation might affect the organization,
team, fans
–Explain how it will not happen again, resolve
the issue

8. Coach Press Conferences
•Preparation of talking points
•Three key messages you want to share
–Address the situation
–How the situation might affect the organization,
team, fans
–Explain how it will not happen again, resolve
the issue

9. Coach Press Conferences
•Situation 1: You are the Coach of a college
football team who has embezzled $25,000
•Situation 2: Your star player has been
arrested for a crime
•Situation 3: Your are the AD and your
women’s soccer coach has committed three
NCAA violations

10. May 22nd class: Reds Game
•Class will attend the Reds game on May 22, 5:30 p.m. at the
main entrance to the Reds Team Shop
•We will meet with Michael Anderson, manager of public
relations, Cincinnati Reds
•Assignment from the game: a 1,000 word essay on how the
Cincinnati Reds can use media (mass media, social media and
in-stadium media) to reach college students to encourage
them to purchase a 10-game pack of tickets for the 2013
season

11. May 29 class:
th
Speed Writing Night