1. Media Relations in Sport
Lecture: 3.6.12
University of Cincinnati
By Jackie Reau

2. Final Exam Prep
•Five multiple choice questions
•Three opinion essays (cite all references)

3. Final Exam Prep
•Changing technology of media with deadlines, reader/listener
engagement
•Trends in media in sport
–Explosion of social media to engage readers/listeners/viewers
–24/7 deadlines as news breaks on Twitter, blogs, websites
–Know your audience to sell your information (ratings and newspapers)
•Various writing styles:
–Opinion or column, subjective viewpoint
–News with no opinion, objective viewpoint

4. Final Thoughts
•Three Keys for Success in the Field of Sports
–Communications Skills (written, verbal)
–Connect with Influencers who hold the keys to your “dream job”
•Internships
•Linkedin
•Professional meetings
–Build your resume with experience (no job is too small)

5. March Madness Speedwriting
#1
Write a 140 character tweet from Coach John Calipari to University
of Kentucky fans thanking them for their support during their SEC
league play this season. Use at least one Twitter symbol in the
message.
*One minute

6. March Madness Speedwriting
A big shout out to #BigBlue Country for your amazing support this
@SEC season. Here’s to a successful #MarchMadness run! Go
Cats!

7. March Madness Speedwriting
#2
Write an email to 1,500 Big East fans and donors to University of
Connecticut, who applied for tournament tickets but have been
closed out because UC ticket office didn’t submit their requests in
time.
*Three minutes

8. March Madness Speedwriting
Dear Mr./Ms. Last Name Here,
I am writing to inform you that your ticket request for the 2012 Big East tournament
will not be fulfilled this year. Enclosed is a full refund for your payment in addition to
a voucher for four tickets to a game during the 2013 season.
However, we would like to share information on our preferred secondary ticket
provider, StubHub, who can offer tickets to all of tournament games using unsold
tickets from other schools.
We thank you for your continued support of Huskies Athletics. Please feel free to
call me directly if you have any questions.
Signed,
Director of Ticketing Services
University of Connecticut

9. March Madness Speedwriting
#3
Opinion Blog Post for Cincinnati.com on whether UC men’s
basketball team will make a run on the NCAA tournament, cite two
references from a coach, player (no more than five sentences)
*10 minutes

10. March Madness Speedwriting
Kilpatrick Key for Bearcats Tourney Success
University of Cincinnati standout Sean Kilpatrick has led the Bearcats in
scoring in double figures this season (25 out of 31 games) and is the only
player to earn all-conference honors. Kilpatrick, who has improved his
long-range game, is key for the Cat’s success, especially as they make
their case at the Big East tourney.
Coach Cronin is preaching patience to his big guy as the Cats begin
tournament play on Thursday. Hopefully, Kilpatrick maintains his
momentum, especially behind the three-point arc.
http://news.cincinnati.com/article/20120305/SPT0101/303050172/UC-s-Kilpatrick-remains-
focused-improving?odyssey=tab|topnews|text|UC

11. March Madness Speedwriting
#4
Statement from Coach Smith on the season-ending injury of his
player, Jerome Jones, who suffered an ACL injury during the
conference finals (no more than 3 sentences)
*Five minutes

12. March Madness Speedwriting
Media Statement
“Jerome Jones suffered an ACL injury in today’s game against
Syracuse University. We are evaluating his injury with our medical
team and will have no further comment until a full physical
evaluation.”
-Coach Gene Smith, Head Coach, Seton Hall University

13. March Madness Speedwriting
#5
Lead for a news capsule in USA Today on the NCAA
Women’s Tournament where Notre Dame will face
Georgetown in Washington D.C. on the campus of
Georgetown University. Mrs. Michelle Obama and Dr.
Jill Biden are expected to attend and sit courtside with
the Obama daughters. (no more than three sentences)
*Seven minutes

14. March Madness Speedwriting
WASHINGTON, DC (March 6, 2012) The 2012 women’s Big East
tournament will get underway today at McDonough Arena with
Notre Dame and Georgetown tipping off at 2 p.m. with First Lady
Michelle Obama, her daughters, and Second Lady Dr. Jill Biden,
expected to be in attendance.

15. Good Night
And
Good Luck