1. Sport and the Media
Lecture: 3.27.12
University of Cincinnati
By Jackie Reau

3. Class Introductions
+
“Dream Job”

4. Review Syllabus

5. Class Participation

6. Assignments

7. Current Event Quizzes

9. Media Draft

10. New Communications Model
•Old School
–Deadlines were set for an established time per section
–Paper published and delivered in the morning
–Reader interaction: Letter to Editor, phone call to Editor
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning

11. Sports Media Writing
*Professional bios (player, team)
*Opinionated columns
*Game wraps
*Crisis statements
*Customer service
*Social media

12. New Communications Model
•Old School
–Deadlines were set for an established time per section
–Paper published and delivered in the morning
–Reader interaction: Letter to Editor, phone call to Editor
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote

13. Column with opinion, quote or no quote

14. Game wrap, no opinion unless in quotes

15. Media statement for crisis management

16. Customer service communications

17. Social Media Communications

18. Week Two: 4/3
*Current Events Quiz #1
*Sports Media class discussion
*Class Project: Media Consumption Habits among U.S. College Students survey
*Anatomy of a News Room discussion
*In-class assignment: Design a Sports Section for a local newspaper
*Assignment: Write and post a three-page sports feature on an athlete or team
that your media representative would cover
Next Week…