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GWC2013 - Berni Melero - Canal + - Engaging with Game of Thrones
1.
Engaging with Game
of Thrones GAMIFICATION WORLD CONGRESS 2013
2.
THE GAME all-new social
experiences brand awareness beyond the TV publicity
3.
PLAYER SELECT
4.
STAGE 1
5.
STAGE 1
6.
STAGE 1
7.
STAGE 1
8.
STAGE 1
9.
STAGE 1
10.
STAGE 2
11.
STAGE 2
12.
STAGE 2
13.
STAGE 2
14.
STAGE 2
15.
STAGE 2
16.
BONUS
17.
STAGE 3
18.
STAGE 3
19.
STAGE 3
20.
STAGE 3
21.
STAGE 3
22.
STAGE 3
23.
STAGE 3
24.
SCORES +65.000 players uncountable interactions brand:
goal achieved comms € impact: millions
25.
THANKS FOR PLAYING
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