13. “If membership bodies
didn’t exist, and we were
creating them today, they
would be formed as
communities with a
purpose.”
Me! January 2012
14. “The new engagement strategy
is seen as the fundamental driver in
the shift from authoritative
voice, institute/professional centre,
to a community hub, an expertise
centre, an enabler, a introducer/
facilitator of the connection of
others. ”
Xxxxx Xxxxx, CEO, xxxxx. March 2011
21. Community in numbers…
6000 unique monthly visitors
8% - number of visitors who post once a month at least.
Average visit duration 16.50 compared to 5.43 for the
main site
The top post in January generated 41 comments 1138
reads
Of total visitors, 52% are new and 48% are repeat visitors
26% - number of members who visited the community.
22.
23.
24.
25.
26. INNOVATION
Publishing
Events
FEEDBACK
INSIGHT
NPD
MEMBERS
LOYALTY
COMMUNITY
ADVOCACY
Training
Research
TRUST
OPENESS
Membership
COLLABORATION
27. Benefits to members…
Facilitate networking between members and non members
Provide a ‘virtual branch network’ to support the ‘offline’
branches
Deliver personalised content through a managed ‘profile’.
Integrate their membership with their other social activity.
Support knowledge sharing and case management
28. Food for thought…
The community is not just in the ‘community’ – increasing
activity on social platforms
Harness the power of conversation – ‘conversational
SEO’ can act as a powerful search signpost
Companies are using community as a source of innovation
from customers. Members are customers too.
“A person like me” – the new person to trust. Dramatic
rise in peer to peer dynamic
Community members spending 2.5 times the average
online customer in some cases
Social media shows the biggest increase as a trusted
source of information.
30. “A ‘new and improved’ body will
without doubt be a participative
one – joining in the
conversations, responding,
contributing and generally
interacting with members much
more intimately and frequently
than we do currently. ”
Re engaging Membership Through Community. Gareth Jones. October 2011
31. You can’t be social on the
outside, if you are not social on
the inside…
…the culture shift
imperative